E45 Case Study: Company Audit and Strategic Marketing Objectives

CASE STUDY FOR E45 WITH A COMPANY AUDIT
AND TO OUTLINE THE STRATEGIC MARKETING
OBJECTIVES

TABLE OF CONTENT
• INTRODUCTION
• TASK
• 1- Market Audit
• 2- Determining key strategic marketing objectives for marketing plan
• CONCLUSION
• REFERENCES

INTRODUCTION
(SUMMARY)
• Strategic marketing refer to process of using advertising disciplines that enable companies to achieve
their ventures goals and objectives appropriately.
• This procedure includes different practices and activities such as making essential decision that help
to reach desire outcomes.
• The current assignment will be base on specific organizational case study and that is E45, which
falls under the category of leading skincare brands in the UK.
• Organization tend to increase its profitability and sales level, which play vital role in success of any
company, no matter how vast it was.
• The purpose of company is to strengthen its brand simplicity and retain customers.

MARKET AUDIT
A- Market size and trend data-
• E45 is the best skin care organization in the United Kingdom that provide range of itchy and dry skin
cream to customers that help to fulfil their needs and enhance their satisfactory level, which is
important for company to do so (E45 is such a cult product for every type of skin condition, 2022).
• It may establish its venture between Norway & Italy, via Denmark, Austria, Sweden, Finland and
Germany, where firm may had taken pleasure of increasing profitability and success, but to due to lack
of brand simplicity, regarding which management may tend to focus on.
• The products of E45 contain active elements such as white soft paraffin, lanolin and liquid paraffin.