Assessing the Potential of Tropical North Queensland as a Tourist Destination

Running head: DESTINATION MANAGEMENT
DESTINATION MANAGEMENT
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1DESTINATION MANAGEMENT
Executive summary
This report aims to assess their current position of Tropical North Queensland as the tourist
destination. This report will identify different types of opportunities for this region’s potential
tourism growth along with develop the objectives for successful future of this particular
destination as an eminent tourism product. The external trends of depending upon digital
marketing and reaching the global customer by using information technology can effectively
help the tourism organization of this place and enhance the visitation numbers in this area.

2DESTINATION MANAGEMENT
Table of Contents
Introduction:....................................................................................................................................3
Overview of the Tropical North Queensland...................................................................................3
Location:......................................................................................................................................3
Existing tourism profile and products:........................................................................................3
Recent changes in visitation numbers:........................................................................................4
Objectives and strategies of the destination management plan:......................................................4
Emerging trends or changes in consumer travel patterns:...............................................................5
Advancement in Information Technology:..................................................................................5
Over dependence on the Chinese visitors:...................................................................................6
Strategies that the destination management organization could implement:...................................6
Conclusion:......................................................................................................................................7
References:......................................................................................................................................9

3DESTINATION MANAGEMENT
Introduction:
The aim of this report is to discuss the success of Tropical North Queensland as a tourist
destination. As the economy of this region completely depends upon the tourism factor, the
government needs to implement strategies for bringing new changes in the situation (Volgger &
Pechlaner, 2014). This report will discuss the location, products and recent changes in the
visitation numbers in this area. The Tropical North Queensland Destination Tourism Plan has
objectives and strategies in 2018. The emerging trends and strategies are also detailed in this
report.
Overview of the Tropical North Queensland
Location:
Tropical North Queensland is situated in the northern part of Queensland in Australia. It
is one of the most powerful of the tourism stories of Australia as this is the most diversely
beautiful place in the country. Tropical North Queensland includes the cities like Townsville,
Mackay and Cairns along with the Australian islands of Torres island.
Existing tourism profile and products:
Tropical North Queensland has incredible number of natural places which include Great
Barrier Reef, waterfalls, wet tropical rain forest and gorges. The tourists visit this place are
mainly nature lovers or hikers. The ruggedness of Cape York provides the experience of
wilderness expedition, the visitors can enjoy food in the treehouse restaurants, they can watch
sunrise or sunset in Mount Cook and hike Bartle Frere and explore huge number of corals and
turtles in the Beaver Reef Dive Site. Tropical North Queensland allows the visitors to witness
one of the word’s best preserved and oldest lava tube system, experience the indigenous culture,