Australia as a Tourism Destination

Industry Destination
Review
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Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of country's location, geography and topography.......................................................3
Population, heritage and social context of Australia...................................................................4
Detailed evaluation of tourism industry of Australia like marketing, strategies, size and scale. 4
Suitability of the country for the future tourism growth and development.................................7
Tourism based theory ..................................................................................................................7
Non-biased account of the location..............................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
Tourism destination refers a city, town and any other area which is mainly dependent on
revenues from tourism (Gretzel and et.al., 2016). A place which has some attractiveness and
features which can attract tourists to visit and enjoy. This present study is going to show
effectiveness of Australia as a tourism destination and industry as how several destinations of
Australia grab attention of tourists and attract them towards them. It will discuss heritage,
culture, employment generated by Australian tourism industry and how much it generates
revenue. Further, it will show some development issues along with strategies of solving them.
Lastly, it will show suitability of Australia for the future tourism growth.
Overview of country's location, geography and topography
In the context of tourism destination in Australia it is stated that tourism is an important
and main key source of Australia's economy which consists of both domestic and international
components. In regard to location, it is stated that Australia's is located in Oceania between the
South pacific and Indian oceans. It is the large country and most of its part is consists and
covered of low desert plateau.
Geography: There are several varieties of bio-geographic regions which makes Australia,
world's smallest continent but still it is counted and known as 6th largest country in the world. It
has diverse geography and it makes it attractive and it is the main reason as why tourism prefer
to come here for enjoying destination. Geographic of Australia range from snow capped
mountains to large deserts, temperature and tropical forests. Its territory also consists of entire
continent and smaller islands.
Topography: Australia's continent is being divided into 4 topographic regions such as: sandy
eastern coastal plain, eastern highlands, central plain and western plateau. In the context of
eastern highlands which is 2nd topographic region is of around 300-2100 m in altitude. Next
central plain consists of north-south series of drainage basins which is of about 1,751,480 square
meter of territory. The last topographic region western plateau is covered with bigger plains and
deserts that are around 300-600 m high (Australia: Topography, 2020).
Key regions: Australia's government is exercised on 3 levels such as: states, territories, federal
and locals. Six states are being associated with it including: Queensland, New South Wales,
South Australia, Victoria, Western Australia and Tasmania. Queensland is considered and
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counted as 3rd largest population of the state. It is also known as the home of rain forests as well
as sunshine state.
Population, heritage and social context of Australia
Australia' culture is now known as western culture because it is derived from Britain to
some extent as well as influenced by unique geography of Australia. Aboriginal, Torres Islanders
and other Australian people are residents and make Australian culture different from others.
Australia is known as multi cultural but still Aboriginal Australian and Anglo/Irish born people
are mainly influential in sport, media, arts and even political acts and these are main people on
which name, Australia's culture is represented. There are some Chinese Australians who also
have strong presence in Australia's overall culture.
Cultural values: There are several features of culture of Australia as its morale, values
teach children and all people to respect each other, they fight for respect for freedom, dignity of
people, commitment to rules of law, parliamentary democracy, mutual respect, equality for men
and women in all context and compassion for those who are in need (Bayliss and Ligtermoet,
2018). In the context of language of Australia's culture it is identified that English is the main
languages which is being spoken by people of Australia. Most of the people as around 72-73%
spoke in English and rest of people prefer to talk in Mandarin and Arabic language rather
English. Rather, all these some people speak in Italian, Cantonese and Vietnamese language. But
the most common and preferred language is English.
Heritage and social context: Heritage of Australia refers all those things which
represent Australia' identity. There are several features of Australia's culture which represent or
make up its culture unique such as: spirit and ingenuity, historic building, living landscapes
(Valadkhani and O'Mahony, 2018). Its heritage strategy is licensed by commonwealth of
Australia and this commonwealth has put efforts to identify content supplied by 3rd party. Fair go
is one of the main belief of society members of Australia and as per this belief Australian focus
on providing equal or fair chance to all which manifests itself in universal support for healthcare
and educational system.
Detailed evaluation of tourism industry of Australia like marketing, strategies, size and scale
Tourism industry: In the context of tourism of Australia it can be said that there are
several attractive destinations which attract visitors towards them for enjoying. Australia in
mainly covered from plateau and mountains and it is one of the main feature and attractiveness
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