Destination Management Organizations (DMOs) | Business Communication

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student:
Name of the University:
Author’s Note

BUSINESS COMMUNICATION
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Citation Mariani, M. M., Di Felice, M., & Mura, M. (2016). Facebook as a
destination marketing tool: Evidence from Italian regional
Destination Management Organizations. Tourism
management, 54, 321-343.
A short Summary
of Author’s
Viewpoint
Mariani, Di Felice & Mura, (2016) provides evidence from Italian
regional destination office regarding how Facebook has an impact on
overall tourism management.
Summary The research paper appropriately shows how Facebook can be used by
Destination Management Organisations (DMOs) for to promote and
market their destinations, and improves on the current metrics for
capturing user engagement. The author intends to target the DMOs
which are operating in Italy as their target audience. The research
paper tactfully shows how Facebook is used in DMOs which are
operating in Italy and the same can have an impact on the engagement
which is taking place.
Evaluation of the
Author’s
Authority/
Background
The authors have their own respective credibility which makes the
research accurate. M. Di Felice has a master degree as well as PHD
degree in Computer Science and is also visiting lecturer and has
published more than 60 journal articles. M.M Mariani is a Professor of
Strategic Management and Marketing and also a Director of Tourism
Management. M. Mura is an Assistant Professor at the Department of
Management of the University of Bologna.
Evaluative
Comment on how
It can be said that the topic which is covered in the Bibliography is
justified as I also believe Facebook can have financial impacts. The

BUSINESS COMMUNICATION
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the work fits into
your research
Topic
financial impacts on Tourism Industry is immense for Facebook
Citation Schivinski, B., & Dabrowski, D. (2015). The impact of brand
communication on brand equity through Facebook. Journal of
Research in Interactive Marketing.
A short Summary
of Author’s
Viewpoint
Schivinski & Dabrowski, (2015) provides explanation as to how brand
equity can be affected through brand communication by using
Facebook as a tool
Summary The impact of brand communication on brand equity is appropriately
demonstrated by the author in this paper. The author of the paper
intends to target the marketing professionals and executives as hiss
target audience. As the brand equity of a business enhances, the
revenue generation for the business is also likely to increase which
makes the topic of the annotated bibliography to be accurate as there
are financial effects for the use of Facebook.
Evaluation of the
Author’s
Authority/
Background
This research was supported by the Faculty of Management and
Economics and the Department of Marketing at Gdansk University of
Technology. The authors have more experience in such kinds of
research and are faculty members and scholars
Evaluative
Comment on how
The research paper shows that Facebook can be put to use for long
term financial gains and this finding is similar with the research work

BUSINESS COMMUNICATION
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the work fits into
your research
Topic
findings of Mariani, Di Felice & Mura, 2016). Brand communication
can be conducted appropriately with the social medium and Facebook
is a fast growing social media.
Citation Shin, W., Pang, A., & Kim, H. J. (2015). Building relationships
through integrated online media: Global organizations’ use of
brand web sites, Facebook, and Twitter. Journal of Business and
Technical Communication, 29(2), 184-220.
A short Summary
of Author’s
Viewpoint
Shin, Pang & Kim, (2015) provides description as to how Facebook
can build relationship through online media and support the
operations.
Summary The research paper shows application of social media platform such as
Facebook and other social media apps for building the confidence and
relation with the company. The researcher targets the management of
an organisation as the intended audience. The research work shows
that social media is not just a place for disseminating information but
also for communicating with the stakeholders of the business
Evaluation of the
Author’s
Authority/
Background
The authors have appropriate knowledge o the impact of digital
media on a business and has necessary experience to conduct
researches on the topics.
Evaluative
Comment on how
The view point of (Schivinski & Dabrowski, 2015) is consistent with
the research of the author in this case and both the paper shows that