Destination Management Services

Destination Management
Services

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART 1............................................................................................................................................3
Overview of Global Destinations with the value of different characteristics and Key
Characteristics of the Tourism Destination.................................................................................3
Importance and Significance of Different Characteristics for Global Destinations....................5
PART 2............................................................................................................................................5
Concept, Benefits and Objectives of Destination Management..................................................5
Role of Destination Management Organisations at Local, Regional and National Levels.........6
Critically Evaluating the Performance and Role of Destination Management at Local,
Regional and National Levels......................................................................................................7
Recommendations for improving role & performance of destination management companies. 8
PART 3............................................................................................................................................9
Destination life cycle and implications........................................................................................9
Role of destination management at different phases in destination life cycle...........................10
Critically examine priorities of destination management firms................................................11
Suggestions for improving destination management at several phases in destination life cycle
...................................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Destination management relates to the strategic process involving coordinated actions
that are aimed towards effectively controlling the socio cultural, economic and environmental
dimensions of a specific targeted tourism destination or territory. Destination management
comprises of managing all aspects of a tourism destination such as its marketing, promotional
and advertisement operations, managing the destination’s local resources, activities, events,
accommodation, environmental concerns, tourism attractions, transportation etc. Destination
management operations are immensely essential towards increasing the overall popularity of a
tourism destination within the travel and tourism industry and also contribute immensely towards
the tourism success of the targeted tourism destination (Ivars-Baidal and et.al., 2019).
Destination management operations are primarily conducted by destination management
organisations (DMO). Through effective destination management, greater tourism revenues can
be generated by the specific tourism destination making the tourism grow towards sustainable
development within the targeted tourism destination. This report focuses on destination
management operations for the tourism destination of Nepal.
MAIN BODY
PART 1
Overview of Global Destinations with the value of different characteristics and Key
Characteristics of the Tourism Destination
The basic overview, key characteristics and value of different characteristics for 3 main
tourism destinations of Nepal, Italy and Tanzania are as follows:
Nepal: Nepal is a country located in South Asia, primarily in the Himalayan region with
parts in the indo-gangetic plain. Nepal shares borders with China, India, Bhutan and Bangladesh
and possesses highly diversified geography that include subalpine forest hills, fertile plains,
momentously tall mountains that includes 8 out of the world’s 10 largest mountains, Mount
Everest, bustling cities such as Kathmandu etc. Nepal is a highly popular tourism destination

across the world as it provides great mountain ranges, valleys, rivers; cities etc. to the tourists to
explore and offers the tourists a variety of adventurous options through mountain climbing,
paragliding, river rafting, camping, scouting etc. Nepal also possesses rich cultural and historical
heritage that also attracts tourists across the world, with the pleasant weather and strong cultural
presence at various heritage sites across Nepal adding to its overall popularity across the global
tourism industry (Mariani, Di Felice and Mura, 2016). The key characteristics of Nepal include
its diverse geographic locations such as rivers, valleys, mountain ranges that include Mount
Everest, highest point on the Earth. Historical and cultural heritage of Nepal is also a key
characteristic of the tourism destination as they also attract many tourists from across the globe.
All such characteristics of the tourism destination are immensely valuable to the tourists as by
visiting Nepal, the tourists can enjoy diverse geographical locations, weather, cultures, adventure
sports, modern and rural landscapes and cities of Nepal.
Italy: Italy is a European country that is located in South Central Europe. Italy has been
defining in the Europe based on its historic and cultural significance for the region. On account
of its immense cultural and historical significance and due to the various artistic revolutions that
occurred in Europe, Italy is also an immensely popular tourism destination across the global
tourists. The various cities of Italy possess numerous tourism attractions and historic or cultural
anecdotes that are able to meet and satisfy the needs and requirements of millions of tourists. The
key characteristic of Italy for tourists relates to its art and history and how these revolutionised
the entire world in the past, with the country possessing various artistic and historical significant
attractions such as the colosseum of Rome, Venice Canals, the city of Pompeii, Duomo Santa
Maria del Fiore in Florence etc., Italy also possess and showcases to the tourists various
creations and art of popular historical figures such as Leonardo Da Vinci, Michelangelo etc.,
with these also being a key characteristic of Italy. Another defining characteristic of Italy relates
to its culinary heritage and the popularity of the Italian food across the globe, with tourists
visiting Italy to also get a taste of the popular authentic Italian cuisines. All such characteristics
are highly valuable to the tourists and help to attract them to visit Italy from all over the world.
Tanzania: Tanzania is an East African country that shares borders with Kenya, Uganda
etc. Tanzania is popular amongst the global tourism industry for its effective management of
natural attractions and resources, with the natural wildlife sanctuaries, reserves and safaris of the