Destination Management Services

This document discusses the concept of destination management and its importance in controlling economic, environmental, and other dimensions of tourism destinations. It explores the common features and attractions of global destinations such as Nepal, Italy, and Australia. The document also provides recommendations for effective destination marketing and discusses the stages of the destination life cycle for different destinations.

Destination Management
Services
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Table of Contents
INTRODUCTION...........................................................................................................................3
INDIVIDUAL PRESENTATION...................................................................................................3
Common features and characteristics to define a range of global destinations...........................3
Resources and attractions for a range of global destinations.......................................................5
ARTICLE FOR PUBLICATION....................................................................................................8
Destination management..............................................................................................................8
The objectives of destination management organization.............................................................8
Organization responsible for destination management at local, regional and national level and
its role and performance in managing tourist destination-...........................................................9
Recommendations-....................................................................................................................10
INDIVIDUAL WRITTEN REPORT............................................................................................10
The destination ‘life cycle’-.......................................................................................................10
Overview of each global destination and what stage they are at in the destination life cycle-. 10
Role and priorities of destination management at different stages in the destination life cycle-
....................................................................................................................................................11
Recommendation-......................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
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INTRODUCTION
Destination management refers a procedure which includes coordinated activities with
the main aim of controlling economic, environmental and other dimensions for satisfying tourists
which come and visit several tourism destinations (Hartman, 2016).
This presentation is going to show several common characteristics of global destinations
which attract tourists to the great extent and improve economy of that place or area. Further it
will show characteristics and attractions of different tourism destinations such as Nepal, Italy and
Australia that are most visited and popular.
This study is going to show the meaning and important of destination management which
can give several opportunities to tourism industries as well as help them out in satisfying all
types of tourists. It will also discuss some roles of destination management organizations at
different level in managing all facilities and destinations. Lastly, it will discuss destination life
cycle which consists of several activities that give several impacts on management of destination.
It is going to show several common characteristics of global destinations which attract
tourists to the great extent and improve economy of that place or area.
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PART 1
INDIVIDUAL PRESENTATION
Common features and characteristics to define a range of global destinations
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This presentation is going to show several common characteristics of global destinations which
attract tourists to the great extent and improve economy of that place or area.
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It is mainly known as birth place of the Roman empire. It is also known and known for its
attractiveness and masterpieces of art and architecture as well as it has more UNESCO world
heritage cultural sites (Cassidy and Hume, 2019). Other attractions which mainly attract wider
range of tourists are: mountains, lakes etc.
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Common features and characteristics: Different countries and areas have different
characteristics and features which help their tourism industry in attracting tourists. But there are
several common features which are being considered by people while making a plan about
visiting tourists' destination. Environmental, historical, cultural, adventure, health and
recreational are some types of tourism. Some common features include:
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Leisure activities: leisure activities such as: underwater walking, swimming with dolphins and
many more which attracts tourists. Different types of tourism has one of the leisure activity in
order to influence and attract visitors.
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Annapurna region: This attraction is known and popular for trekking. It is stated that the
Annapurna circuit which is around Annapurna mountain takes approximate of 21 days to
complete and those people who have enough time they come here and complete it. It is also
called an ideal walking area.
Bhaktapur: It is considered 3rd of the royal cities and one of the most important attraction in
Nepal. It is stated that for Bhaktapur trade route is both a source of wealth as well as an arterial
link. Population of this destination is majorly Hindu.
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Value of different characteristics of destinations
Different characteristics of global destinations and different destinations has value as it
improves economy of that place and meet both viability and profitability. The most important
value and feature of all destinations is it has become an important part of culture and gave
employment opportunities which is beneficial for local people and others.
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Lining canals with old buildings give a romantic charm. It is also famous for photography and
people see many of the grand palaces by riding (Yamamoto, M., 2020).
Colosseum: It is one of the main attraction of Italy as it is the largest amphitheatre built by the
Roman Empire. It has remained a model for some sports facilities. It is having a wooden floor
which is approximate 83 by 48 meters.
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Blue mountains national park: It is also listed in UNESCO world heritage sites which lies 81
kilometres west of Sydney. The main feature which attract tourists is this national park protects
approximate of 664,000 acres of wilderness and encompasses waterfalls and aboriginal rock
paintings.
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It consists of several attractive restaurants, galleries and shops which make visitors feel that they
are in the best green city. They feel relax and refresh there.
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It has also shown that each country or global destinations has several other attractions which
have different features in culture, history and nature points of views. All these features make
visitors feel refreshed and valued.
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Cain, K.L. and et.al., 2018. Development and reliability of a streetscape observation instrument
for international use: MAPS-global. international journal of behavioural nutrition and physical
activity. 15(1). p.19.
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Resources and attractions for a range of global destinations
PART 2
ARTICLE FOR PUBLICATION
Destination management
Destination management is coordinated management of the all element which make up
destination that include attraction, access amenities pricing and marketing. It define process
which involve coordinated action aim for controlling socio-cultural, economic and
environmental dimensions of particular tourism territory. It is carried out by local authority and
other tourism stakeholder in the partnership, following principle of the better governance.
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Destination management renders knowledge about local destination to the tourist by several
destination management company (Hartman, 2016). It is helpful in providing complete product
travel proposals across the country all over world. It is specialized branch of the marketing and
new-age concepts where a concerned organization which take all responsibilities as per the client
other services and events which are related with travel and tourism. Destination management is
the holistic approach, where each and every aspect of destination has been managed and
controlled through coordinated process. This could include managing local accommodation,
events, tour, activities, transportation and attractions and it could be the responsibility of related
organization as well.
The objectives of destination management organization
Destination management organization generally comprise group of the travel industry
stakeholder, who had emphasis interest in optimizing tourism for specific destination. Their
responsibility include overview of destination and its boundaries, promoting that to the traveller
and further ensuring that destination offer an unique value to their tourist. The objective of
destination management organization is to enhance productivity of the public and private
tourisms professional, and for improving satisfaction to international tourist by using advanced
destination Italy, Australia and Nepal could be effectively promoted by DMOs so that more and
more tourist information and the communication technology (Klimeka and Doctorb, 2018). This
is also created employment and wealth. The tourist are attracted towards the countries. With the
help of advanced technology they are promoting this destination and rendering complete
information and unique features of country’s destination so that tourist are encouraged to once
visit that destination. By this public and private tourism could be more enhanced through
destination management organization (Sheehan and et.al., 2016). The tourist could be attracted
toward Nepal by its most popular sites Kathmandu and Annapurna region which are famous for
tracking and natural view thus tourist interest could easily gain towards this. Whereas Italy
includes the Venice canals and Colosseum which is popular for it ride and largest amphitheatre
so Destination Marketing Organization could easily promote this destination and satisfy tourist
with amazing experience while site is explored by tourist.
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Organization responsible for destination management at local, regional and national level and its
role and performance in managing tourist destination-
Regional Tourist Board has been established by DMO model as the Regional
management organization. It will be further responsible for marketing, strategic development and
planning, research and system management at regional level. RMOs establishment render
possibility of association of the region by utilizing unique visual identity and the shared
marketing activity. It can be pre promotional activity, designing, web platform and participation
at the tourist fair. Within these RMO, local tourist board would also be established as Destination
Management Organization that is helpful for bringing stakeholder from public private, and the
civil sector in all these areas together, with aim of operational and strategic management and
gaining common development vision (Gössling, Scott and Hall, 2018). At national level there are
two entities which are national tourism administration and national tourism organization. These
are government body which is responsible for the formulation of tourism policy across general
strategy of economic. Nations tourism policy are controlled and managed under this
organization. NTO is highly responsible for implementation and formulation of the national
tourist policy. Thus, it can be stated that the NTO of particular destination such as Nepal
Australia and Kathmandu is responsible for marketing and promotion of the destination so that
more and more tourist could be attracted toward destination.
Recommendations-
It can be recommended that the Destination management organization could effectively
promote and market organization by using various technologies. They could attract wide range of
tourist to the destination particularly by emphasizing more on their attractions. DMOs could also
enhance their promotion and marketing activity through social media’s where wide range of
consumer are available and thus they could also publish the unique features of destination and
interesting picture so that tourist are attracted to visit that site (Cassinger and et.al., 2018).
Nowadays it is widely used by large number of people and this could be helpful for companies to
engage tourist at local, regional and national level. They could also publish videos of destination
and could avail them with unique feature and fun that will be explored by tourist while visiting
destination.
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PART 3
INDIVIDUAL WRITTEN REPORT
The destination ‘life cycle’-
Destination is defined as place to which an individual or person travel to. It is generally
country, state, city, town or region that is marketed or promoted as site or place for the tourist for
visiting. Each and every destination has life cycle. Proposed by Butler, the Tourism Area Life
Cycle Model which is adopted by Gallucci and Miller,2004. It includes six stages which state
that most tourist visit to destination start on small scale and get bigger until the stagnation occur.
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Overview of each global destination and what stage they are at in the destination life cycle-
Overview of Italy-
Italy is beautiful country which is known for its natural attraction and the scenic
landscape which takes an individual to another world. Over 63 million of tourist attraction
towards the destination. It is fifth most visited country in the context of international tourism
context. It attracts people by its rich history, culture, mountains, cuisine, art, fashion and its
amazing coastline & beaches. Tourism in Italy is fast growing and profitable sector which had its
contribution of 189.1billion euro. The destination is at consolidation stage which state that the
tourism of this country had huge contribution to the economy of nation. Many local people get
earnings by this and could get employment (Fyall and Garrod, 2019). Due to more and more
contribution to economy of country there will be continuous improvement in destination. This
indicates more and more tourist attraction had huge contribution to the growth and development
of that destination.
Overview of Nepal-
Nepal is hot spot destination for the mountaineer, people who seek for adventure and
rock climber. Tourism is the largest source of foreign revenue and exchange. Hindu and
Buddhist heritage of destination and its coolest weather is the huge tourist attraction toward
destination. It is at the involvement state of the life cycle of destination. As local people had
started noticed that there is increase in number of visitor to country. They started their business
to provide food, accommodation, clothing, accessories, guides and transport (Kozak and Kozak,
2019). Thus, they started to make tourism as the business. It is popular source of income in
Nepal where local people sale handmade goods, art, architecture, sculpture, jewelry, tea etc., so
that they could earn. And it is also famous for this.
Overview of Australia-
Tourism in Australia is also an essential component of economy of the Australia, which
consists of both domestic and international elements. Tourism employed 580,800 individual in
Australia. Popular tourists site include Sydney, Melbourne and Brisbane’s coastal sites and other
high profile site. This destination is at development stage of life cycle model. Bigger and big
company had seen emerging potential there and had established tourist resort there. They start to
invest money there in that region (Van Niekerk, 2017). Large hotels are build there who sold a
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package holidays to tourist. Thus, this has created and expands with number of job opportunities
for individual in tourist related job as well as construction and services.
Role and priorities of destination management at different stages in the destination life cycle-
Exploration- The Role of destination management is to promote and market that place in such a
way that more and more tourist attracts towards country (Li, Robinson and Oriade, 2017). The
priority of DMO is to gain attraction of customer towards country and its various sites so that
huge opportunities could be gained by individual.
Involvement- Destination management could play a role in promotion of the local people’s
talent and could have created a source of income for that individual by increased tourist to the
nation. Main priority of DMO is to give more and more employee opportunity to local people by
attraction wide range of people to country.
Development- Main role of DMO is to enhance more development to country so that it should
be kept on growing and tourism has become major income source and development for country
(Hristov and Ramkissoon, 2016). Priority of business is to promote more and more economic
development in the country.
Consolidation- Role of DMO is to have huge development in the destination through various
advancement and gaining huge tourist interest towards site’s specific feature. Priority is constant
economic development with tremendous growth in country.
Stagnation- DMO plays a major role in this as they keep on promoting so that tourist interest to
destination could not loose and could have interest towards location. Whereas priority of
business is to maintain the number of visitors to the destination through various technological
advancement so that number of visitor could enhance.
Decline or Rejuvenation- DMO is essential in this as the government body aims at enhancing
and promoting this destination in such a way that more and more tourist are attracted towards
destination (Lozano-Oyola and et.al., 2019). Priority of destination management is to enhance
the number of visitor to the country so that they could again increase their number of tourist to
destination and could have created better opportunities further.
Recommendation-
It can be recommended that Destination life cycle play a major role for a destination’s
growth and development. The life cycle model is very helpful for a destination so that they can
create and estimate at which level there country is and how much extra efforts is required by
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them. Thus, after analyzation they can implement necessary changes in the marketing and
promotion activities and could effectively attract wide range of tourist to the destination.
CONCLUSION
From the above study it has been summarized that destination management played a vital
role in satisfying tourists and influence them to visit again to tourism destination or that area. It
has also shown importance of destination life cycle as it consisted activities which need to be
performed in a sequence in order to manage destination and all activities effectively. Destination
management organizations at different regional, national and local level played several roles and
responsibilities in managing destination with the main aim to improve facilities of that particular
area and satisfy tourists.
It has been concluded from the above presentation that global destination has several
common features which attract tourists to the great extent. It has also shown key characteristics
of particular destinations such as Nepal, Italy and Australia which helps their tourism industries
in attracting people.
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REFERENCES
Books and journals
Cain, K.L. and et.al., 2018. Development and reliability of a streetscape observation instrument
for international use: MAPS-global. international journal of behavioural nutrition and
physical activity. 15(1). p.19.
Cassidy, F. and Hume, M., 2019. Advancing the global perspective of tourism by examining
core and peripheral destinations. In Sustainable Tourism: Breakthroughs in Research
and Practice (pp. 295-312). IGI Global.
Cassinger, C and et.al., 2018. The mediatized tourism city under terror: Dilemmas and strategies
for destination management organisations. In Nordic Symposium on Tourism and
Hospitality Research.
Fyall, A. and Garrod, B., 2019. Destination management: a perspective article. Tourism Review.
Gössling, S., Scott, D. and Hall, C.M., 2018. Global trends in length of stay: Implications for
destination management and climate change. Journal of sustainable tourism. 26(12).
pp.2087-2101.
Hartman, K., 2016. Destination management in cross-border regions. In Tourism and borders
(pp. 109-130). Routledge.
Hartman, K., 2016. Destination management in cross-border regions. In Tourism and borders
(pp. 109-130). Routledge.
Hristov, D. and Ramkissoon, H., 2016. Leadership in destination management organisations.
Annals of Tourism Research. 61(C). pp.230-234.
Klimeka, K. and Doctorb, M., 2018. Journal of Destination Marketing & Management. Journal
of Destination Marketing & Management. 10. pp.181-190.
Kozak, N. and Kozak, M. eds., 2019. Tourist destination management: Instruments, products,
and case studies. Springer.
Li, S.C., Robinson, P. and Oriade, A., 2017. Destination marketing: The use of technology since
the millennium. Journal of destination marketing & management. 6(2). pp.95-102.
Lozano-Oyola, M and et.al., 2019. Sustainable tourism tags to reward destination management.
Journal of environmental management. 250. p.109458.
Sheehan, L and et.al., 2016. The use of intelligence in tourism destination management: An
emerging role for DMOs. International Journal of Tourism Research. 18(6). pp.549-557.
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Van Niekerk, M., 2017. Contemporary issues in events, festivals and destination management.
International Journal of Contemporary Hospitality Management.
Yamamoto, M., 2020. Examining Visitors' Characteristics and Behaviors in Tourist Destinations
Through Mobile Phone Users' Location Data. In Handbook of Research on Big Data
Clustering and Machine Learning (pp. 279-310). IGI Global.
Online
Tourism Attractions in Nepal. 2019. [Online]. Available through : <
https://www.planetware.com/tourist-attractions/nepal-nep.htm>.
Tourism Attractions in Australia. 2019. [Online]. Available through : <
https://www.planetware.com/tourist-attractions/australia-aus.htm>.
Tourism Attractions in Italy 2019. [Online]. Available through : <
https://www.planetware.com/tourist-attractions/italy-i.htm>.
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