Destination Marketing: Importance, Principles, and Tools

Destination Marketing

Contents
INTRODUCTION...........................................................................................................................3
P1 Importance of Marketing Principles for the Growth and development of the Destination
Marketing.....................................................................................................................................3
M1 Effectiveness of the Marketing Principles for Specific Market Place...................................7
P2 Key Elements of Range of Destination Marketing Campaign...............................................7
M2 Comparison of Key Elements of Range of Destination marketing Campaign and Degree of
Inter Dependency of Various Elements in Meeting Campaign Objectives.................................8
P3 Digital Marketing Tools for Promotion and Advertisement...................................................8
M3 Effectiveness of the Marketing Tools that are used by the business organization................9
P4 Roles and Services of Destinations Marketing Organization in Market Destination.............9
P5 Challenges that are Faced by Destination Marketing Organization.......................................9
M4 Challenges that can Affect the Organization in Meeting main Objectives of the Destination
Marketing Campaign..................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES...........................................................................................................................11

INTRODUCTION
Destination marketing can be explained as a promotional activity that is performed by the
business organization to promote particular location which is selected for the tours. The main
objective of the destination marketing organization to attract the customer by various attractive
features of the destination that is promoted under certain promotional campaign. This is
important for the business organization to promote destinations to the customers in order to sell
them packages that are prepared by the organization. Various factors will be analyzed in the
report that can be used by the destination marketing organization in order to get higher benefits
from the market place. Various marketing principles that can be used by the organization for the
promotion of the destination will be explained in the report that can help the organization to
effectively promote the particular tourism destination (Mariani, Di Felice and Mura, 2016). The
effectiveness of the various marketing principles of destination marketing will be considered in
the report. Key elements of the destination marketing campaign will be considered in the study
that are important for the destination marketing organization. Detailed comparison of the key
element of the destination marketing organization and degree of inter dependency of various
elements in the meeting the marketing objective. Different digital marketing tools that are used
by the business organization will be explained in the report. Effectiveness of the digital
marketing tools will be discussed in the report. Roles and services of the destination marketing
organization will be analyzed in the report. Challenges that are faced by the destination
marketing organization will be evaluated in the report. The impact of challenges on destination
marketing organization will be analyzed in the study.
P1 Importance of Marketing Principles for the Growth and development of the Destination
Marketing
There are different principles of marketing are their which are need to be considered by
the destination marketing organization in order to promote various destinations. This process can
help the organization to improve the performance of the organization in the market place. These
principles can help the organization in order to improve the completion of the targets and goals
of the organization. The principles of the marketing are considered as 7 P’s of marketing that can
be considered by the business organization to generate better result with the promotional events
that are performed by the organization for growth and development of the organization in

international market. 7 principles that are considered for the destination marketing processes are
also known as the 7 P’s of marketing (Li, Robinson and Oriade, 2017). These principles can help
the organization to develop better practices that can help them to improve the marketing
processes in order to get better response from the market place and customers who are addressed
by the destination marketing organization. In this principles organization can consider all the
objectives of their marketing campaign in order to achieve maximum productivity from the
market place. The 7 p’s of marketing are- product, price, people, place, process, promotion and
physical evidence. These are common principles that are considered in the marketing process of
any promotional activity that is performed by the business organization. For the growth and
development of the destination marketing this is important for the organization to follow all these
principles of the destination marketing in order to get better result.
Product
In this principle the main strategy that is used by the business organization is related to
the product or service that is offered to the customers. There various process and methods can be
used by the business organization in order to make the people satisfied with the products and
services that are offered to them. In this process destination marketing organization can offer
various services to the customers related to the particular destination in order to improve their
satisfaction level. In this process the quality of the service and range of the facilities that are
considered in the products can be improved by the company as per the need of the customer to
improve the sales of the packages that are sold by company and it can allow the organization to
grow and develop on the international level. These is one of the main principle in the destination
marketing process. In the context of the destination marketing organization product can be
considered as the services and tourism packages that are offered to the customers. Business
organization can develop various packages that are designed as per the need of the customers of
the company. This is how by considering the needs of the customers organization can design
various tours and packages that are most suitable for the customers. These process can help the
organization to improve their sales rate in the local and international market.
Price
There are different factors are considered by the customer while buying a travel package
form a tourism sector organization. After the product this is most important for the marketing