Role & Services of DMO for Destination Marketing

Destination Marketing

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Evaluation of principles of marketing planning for the purpose of supporting marketing
related to a particular destination...........................................................................................3
TASK 2............................................................................................................................................5
P2. Analysis of the various key elements that are part of range of campaign related to
destination marketing with some examples to make a analysis of the overall objectives of
success....................................................................................................................................5
TASK 3............................................................................................................................................6
P3. Review of diverse tools of digital marketing that can be used for the purpose of
promotion of trend & the advertising of a definite destination.............................................6
TASK 4............................................................................................................................................8
P4) Role& Services of DMO for a marketing destination.....................................................8
P5. Challenges Faced by DMO............................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Destination marketing refers to the marketing associated with the different types of
destination. It is for the purpose of enhancement of the more number of visitors. It can besaid
that destination marketing related to tourism destination for a particular destination. In present
report there is discussion about Acorntourism development consultants that is chosen that is
provided with respect to different types of services like planning, statistics, research, marketing
and development (Arnegger and Herz, 2016). There headquarters are present in Flimwell, UK.
The present report covers different types of destination marketing campaigns, evaluation of the
overall marketing plan of a particular destination, key aspects of the campaign of destination
marketing and further more there is review of the different types of digital tools of marketing that
are applied in the services and roles that are played in DMOs and further there is detailed
discussion of challenges that are being faced by DMOs.
TASK 1
P1. Evaluation of principles of marketing planning for the purpose of supporting marketing
related to a particular destination
Marketing is a basic procedure that consists of various functions of promoting a
particular product or service for the target market that has been set up so that there can be higher
revenue for the organization. Certain activities that are part of every marketing plan of a
particular organization and it is explained and used with reference to Acorn that is discussed
below:
Principle of product or service offered: It is a principle that is associated with different
products or services have to be according to the specific requirements of a particular set of
customers. It must always possess the capabilities to increase the overall revenue of a
organization (Avraham and Ketter, 2017). Value has to be provided for higher performance of
Acorn it can be identified that Hotel and all the services of Turkey have to give a form that in
respect of providing information to people. There must be proper display of all the different
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services that a particular individual can get while they are willing to visit for having a trip to
Turkey. The overall advertisement must consist of the details related to services and queries that
have to be reduced or minimized so that there can be no much confusion for various tourists.
Principle of pricing stratgey: It is an aspect related to the prices of products and services that
are been offered to final customers. It consists of various customer demographics product
demand cost of production and overall brand image. The very important principle that can affect
overall planning of marketing in case of Acorn there must be prices that for the purpose of
enhancement of profit and pricing strategy has to be according to different types of cost and
elements associated so that there can be no negative impact on the overall revenue (Bokunewicz
and Shulman, 2017).
Principle of location: In reference to services that are provided by different destination
marketing organization location or overall mediums of advertisements have to be selected very
carefully. Changing scenario there has been usage of both traditional as well as online medium
for the purpose of promotion of brand. in Acorn, what is use of digital media platforms such as
social media sites where there are information provided about different places and services that
are being offered to customer so that they are able to make some decisions (Choe, Stienmetz and
Fesenmaier, 2017).
Principal of promotional activities: It is a principle that is related with various kinds of
strategies or techniques that are formulated according to sales promotion advertising Public
Relations and various other special offers that have to be formed so that attractiveness of a
particular place can be increased for the target segment of customers. Such as in Acorn turkey
can be promoted as a tourist destination and further there can be offering of different types of
packages at discount prices and also combination services that are offered to people so that they
have wide number of options available to make their choices.
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