Destination Marketing

Destination Marketing

Contents
INTRODUCTION...........................................................................................................................3
1. Evaluation of how principles of marketing planning support the marketing of a destination
................................................................................................................................................3
2. Analyse how campaign objectives have been met successfully.........................................4
3. Review the different digital marketing tools used for promoting and advertising to target
audience..................................................................................................................................5
4. Examine the role and services of DMOs in marketing a destination and provide examples
using destinations...................................................................................................................7
P5. Challenges Faced by DMO..............................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
In modern business environment, the hospitality and tourism industry have been going
through regular development and improvement (Lai, 2018). Destination marketing is basically
part of advertising activity that is connected with the publicity of a specific destination. This is
carried out with a view to raising the amount of tourists. In simplest form, it is defined as
the tourist advertisement for a particular location in order to increase economy. Acorn Tourism
Developments professionals had been selected throughout this report that also offers services for
tourist attractions like studies, facts and figures, scheduling, development and marketing. The
headquarters is situated in Flimwell, UK.
In this, report is focused on discussing various promotional tools that might be
implementing to promote specific definitions in advertising. Moreover, at the end
report describe about the role and service work of w DMO's. Various issues that DMOs
experience in advertising destination including using different areas of it have been also
identified.
1. Evaluation of how principles of marketing planning support the marketing of a destination
Marketing includes advertisement, the trading and promotion to individuals of services or
goods. There are several core values within the company, which regulate the whole operation of
marketing. Some of these are clarified and implemented in the Acorn context that is described
below:
Product / service: This concept specifies that the service or product must be created or
assembled for the catering of consumer particular needs. This should be all those that has the
ability to deliver higher profits. It really should be better value and results in higher efficiency. It
supports organisation's development (Avraham, 2016). Acorn, for instance, can define Turkey's
hotels and connected services that can support to provide the visitors with most
suitable information. In addition, this can be recognized to several other businesses in order to
demonstrate all the possible assistance which an individual can obtain on a tour to Turkey.
Price: As per this concept, numerous factors affect the prices of products or services. It
included profiles of the consumers, commodity demand, brand identity, manufacturing costs, etc.
This is a key point and can have a considerable impact on marketing planning. Acorn can
approximate, for example, the expenses involved in publicising Turkey as well as its locations.

Acorn will have its own price plan focused on specific prices and other factors, in order to
minimize needless prices.
Place: this refers to such a destination or material in which the advertising campaign must
be positioned in the framework of a service offered by destination development company. That
can be physical and virtual, as well as the decision is based on the result of company goals
(Bokunewicz and Shulman, 2017). Acorn will, for example, use Twitter, Snap-chat, etc. to show
the advertising about the sites, facilities in Turkey. The price levels are to be referenced, such
that consumers can take the right decision. Assuming that a huge number of people are
participating on social networks, it may use this promotional style as well to market the services
online.
Promotion: This property implies that for instance advertising, sales, advertising,
promotional deals and public affairs are constructed in distinct types of approaches and skills.
This is also a company's marketing feature to meet vast numbers of consumers and increase
knowledge more about facilities. Acorn can encourage Turkey as a tourism industry for instance
by offering various trip packages at reduced prices. This can also combine offerings in packages,
and customers can select from multiple choices (Gretzel and Fesenmaier, 2016).
2. Analyse how campaign objectives have been met successfully.
Marketing strategies for destinations make reference to promoting a specific destination
through various ways. It may include television, radio, internet sites, news article etc. The
purpose of such an exercise is to draw the interest of an enormous number of consumers who are
engaged in that specific destination or may show an interest in coming years. Some advertising
strategy examples are being listed below, using a number of destinations:
Family destination: It is a tourism premise that allows individuals to devote long weekend
time together as a family. The majority of the public in various parts of the entire world prefer
such trips (Gibbs and Gretzel, 2015). National parks, theme parks, music festivals, Wildlife Park
etc. are some instance of this locations. By hiring an organization to offer these facilities, it
involves ensuring that the individual's needs are fulfilled. Light and sound display, for example,
has been launched in several historic locations in Turkey at which history of the particular site is
revealed through sound system and segments of these sites are seen using lights in various
colours.