Environmental Factors Affecting Tourism in Dublin 3 2.1 SWOT Analysis of Dublin Tourism 4 2.2 PESTEL Analysis of Dublin Tourism 4 3. Destination analysis using 10As and TALC model 6 5.1 10As model of Dublin, Ireland 6 5.2 TALC Model of Dublin, Ireland 7 6. Introduction and objective of the Research 11 1.1 Rational analysis of the Research 11 1.3 Approach to develop a new brand and its positioning 11 1.4 Application of Five-stage brand pyramid in development of the new brand and its positioning 12