Marketing Plan for Temple & Webster

MARKETING PLAN

TABLE OF CONTENT
1. INTRODUCTION
2. ORGANISATIONS VISION
3. ORGANISATIONS MISSION
4. MARKETING OBJECTIVES
5. PURPOSE OF MARKETING PLAN
6. SITUATIONAL ANALYSIS ON CURRENT PRODUCTS:
7. TACTICAL DECISIONS ON PROMOTION:
8. BUDGETING AND SCHEDULING OF TASKS

INTRODUCTION
The chosen organization is Temple & Webster. It is an Australian home wares and furniture
retailer company headquarters situated in Sydney. The company wants the brand to explore
new markets and create an image which is better than their competitors. Also, the company
wants other people such as its stakeholders and its consumers to say positive things about
the brand to create a good word of mouth. This presentation will demonstrate a marketing
plan for new product Temple & Webster is going to launch.

ORGANISATIONS VISION
• The vision of Temple & Webster is to serve consumers all across the world with the
best quality products. Also, to create an organizational environment supports the
growth and development of its employees.