Strategic Planning for MacVille
Develop and document a strategic plan for an organization based on research, and review the implementation of the plan.
23 Pages4412 Words72 Views
Added on 2023-04-04
About This Document
This document discusses the strategic planning process for MacVille, an espresso machine company. It covers the existing vision and mission, current approaches, revised vision and mission, and organizational values. It also includes an environmental analysis, SWOT analysis, and information on existing and potential competitors and allies. Finally, it outlines the strategic objectives for MacVille and the strategies to achieve them.
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