Develop Team Cohesion and Facilitate Teamwork: A Case Study of Apparel Brand Pty Ltd.

This case study examines the strategies implemented by Apparel Brand Pty Ltd. to enhance team cohesion and facilitate teamwork. The company, facing challenges in profitability due to reliance on retailers, decided to establish its own brand. This involved developing performance goals, implementing policies and procedures, and conducting team meetings to foster a collaborative environment. The study analyzes the effectiveness of these strategies, highlighting the importance of clear communication, shared responsibility, and skill development in achieving organizational goals.

Develop team cohesion and facilitate teamwork
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Contents
Introduction..............................................................................................................................3
Assignment 1-Performance Goals..........................................................................................4
1. Meeting Objective.......................................................................................................10
2. Attendance at Meeting................................................................................................10
3. Agenda and Notes, Decisions, Issues.........................................................................11
4. Action Items.................................................................................................................12
5. Next Meeting (if applicable).......................................................................................12
Third party report of candidate: Auditor............................................................................15
Assignment 2...........................................................................................................................17
Assignment 3...........................................................................................................................21
Appendix 1 Team performance report................................................................................21
Introduction........................................................................................................................21
Conclusion...........................................................................................................................22
Appendix 2 Third party Report............................................................................................23
Assessment 3 – Third party report for candidate: Client...............................................23
Assessment 3 – Third party report for candidate: Auditor............................................24
Conclusion...............................................................................................................................25
2

Introduction
Apparel brand has been previously focusing upon the manufacturing of the apparels and
shoes but they were not much focused upon the profit which was less than the competitors
thus to eliminate that thing, the company has decided to make certain goals for the employees
and all the stakeholders to increase team participation and motivate them to take their
responsibility on their own. After the development of goals their effect on team has been
noted in a proper report and them the meeting notes are planned to see the effect on the team.
Moreover there are certain third party reports prepared to see the support and participation of
external stakeholders on the designed goals.
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Assignment 1-Performance Goals
Action 1 Action 2 Action 3
Description Current demands of the
customers are needed to be
seen in order to check the
availability of variety that
has been justifying the
needs of the customers
presently (Callychurn, et.
al., 2014).
Complaints received as per
the quality and delivery of
product is needed to be
tackled on time and
moreover the goals should
be designed so as to remove
the possibility of these
complaints. For that certain
KPI’s are developed and
explained below. (Singh,
(2015).
Updating an improvising
the clothes and apparels
as per the market
changes and customer
demands can provide a
leading position in
market in terms of sales
and customer
satisfaction.
Dependencies In order to check the status
of complaints sit is required
to see the dependencies of
Apparel Brand in the
system, this is to check
whether the dependencies
are internal or they are
external.
Check the source of
dependencies which causes
complaints, they can be
poor quality of material
supplied, bad finishing,
poor delivery, untimely
payments done
To update the current
strategies and garments,
the need is to have
proper competition
knowledge, new designs,
new climatic needs,
comfort level.
Timeline Timelines are allocated to
team as per their work
process like-
 Resource team has
to collect the
resources with 1
Timeline to check the
complaint scan be
distributed as-
 First time of
complaint
encounter.
Timeline should be-
 Constant study
 Updating
product within 1
week
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week of demand
arrival
 Designing tam need
to develop the
design in 10 days
 Production team
need to complete the
production in 1 week
 Distribution team
must deliver the
product within 3
days of manufacture
Only then can the
management check the
quality and consistency
of the work.
 First response
given , if the
customer is not
satisfied
 What is the next
response taken for it
 If this is a common
complaint, check
with the production
in charge and review
the root cause for
the same.
 Marketing with
immediate
response
 Product delivery
Responsibility The major responsibility of
teams are according to the
load of work like-
 Resource collection
 Development within
given time and
 Deliver it to end
customer on time.
Responsibilities can be
divide as-
 Production manager
to maintain the
quality
 Delivery in charge
of transportation.
 Honesty of retailers
and distributors.
People responsible are-
 Marketing
mangers
 Retailers
 Sales advisors
 Designing team
 Distribution team
Resources Major resources to check Collecting the resources to
avoid complaints and apply
Major resources are-
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needs are demands on
 Mails
 To retailers
 To management
 As per competitors
 Personal encounter
Thus all these resources are
needed to be time to time
reviewed to ensure the
delivery of any new demand
reforms-
 First hand customer
dealing
 Proactive service
delivery
 Team to specially se
the complaints
 Checking the
stakeholders with
quality of products
and services.
 Previous
feedback
 Stakeholders for
raw material
 Latest technology
used
 Welcoming new
ideas from all.
Review Dates Major reviews are done as
per the sales report
generated within 1 week of
product delivery, thus each
member in team has to be
there to response on the
figures in the report.
There should be regular
monitoring of customer
feedback and the response
given to them, the
satisfaction level is always
important to deliver proper
product to the consumer.
Review should be within
15 days of product
updating and delivery.
Measurement :
KPI; Outcome
KPI include-
 Turnaround time,
 Development of
stock,
 Customized need
fulfillment
 Timely delivery.
KPI of this includes-
 Review and
studying the
complaint and
decide the level of
severity.
 ASAP solution
 Use seniors’ or
Major kip’s are-
 Market review
 Technological
updating
 Quick application
 Constant
improvement.
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Outcome is noted by the
higher members of the team
and then they are
improvised and applied.
external help to
close it ASAP.
Outcome is to reduce
the complaint level and
ultimately achieve
lowest customer
dissatisfaction.
Outcome should be
measured continuously.
(Fletcher, 2013).
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Team Policy and procedures
All these policies will lead to a achieve goal along with team building and effort generation
and applying the same in developing the brand name as a permanent leader.
1. Follow national and international policies to safe and protect the workers and
employees from all types of hazards and issues that can come in development and
data collection.
2. Clear the goals to all the suppliers and vendors, it is needed to clarify the company
goals to all the stakeholders involved in the system, they may be the vendors,
distributors, the collection agencies the suppliers and all the small resources involved
in day to day activities.
3. Eliminate waste in all the way possible can be helpful in making the system work in a
hassle free manner, this can be done by maintain the raw material from day one and
try to keep the work precise and limited to the need. Also it is needed to see the
maintenance and disposal of the raw material and the way to treat the toxic waste
(Choi, et. al., 2013).
4. Keep the environment healthy in all forms by making sure that no waste is being
thrown out without being treated properly. Maintaining the production and removing
all those features that emit access heat or pollution.
5. Balance supply and demand to eliminate the wastage in manufacturing and also to
maintain the cost of production and implementation. This is very helpful in long run;
if the product fails the damage control will be less (Zamani, 2016).
6. Educate all the employees about the environmental sustainability will help in reducing
the efforts to maintain and manage the environment individually; this can be done by
timely taking trainings and seminars.
7. Strong advertising and marketing strategies will eventually lead to greater footfall and
major customer holding. This will help in making the Apparel Brand a leading market
holder (Choi, et. al., 2013).
8. Implement an approach to admit the issue, correct the issue and implement the issue
within given time line.
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Notes from team meetings-
Meeting/Project
Name:
Performance Goals
Date of Meeting:
(MM/DD/YYYY)
10/05/2018 Time: 10:00 AM
Minutes Prepared
By:
Training Manager Location: Apparel Brands
1. Meeting Objective
To apply new goals according to customer feedback as per the cpmplaints, demands and updation
as per the competetive market.
2. Attendance at Meeting
Name Department/Division E-mail Phone
Production manager Production Department xyz 000
Suppliers Misecllenous abc 111
Distributers A,B,C ABC 222
Misc. stakeholders MNO mno 333
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Meeting/Project
Name:
Performance Goals
Date of Meeting:
(MM/DD/YYYY)
10/05/2018 Time: 10:00 AM
Minutes Prepared
By:
Training Manager Location: Apparel Brands
3. Agenda and Notes, Decisions, Issues
Topic Owner Time
Limit the cost of production by limiting the wastage and
maintaing the environment
Production team and
maihntainenece team
10:00 AM
Keeping a score to customer complaints and providing
feedbacks as soon as possible
Retail and customer
service team
11:00 AM
Quality of resources , raw material and distribution Resource team and
distribuiton team
13:00 PM
Technological updation and customized customer need
satisfaction
All, higher
management
14:00 PM
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Meeting/Project
Name:
Performance Goals
Date of Meeting:
(MM/DD/YYYY)
10/05/2018 Time: 10:00 AM
Minutes Prepared
By:
Training Manager Location: Apparel Brands
4. Action Items
Action Owner Due Date
Take a close look on competiton and implenet the new and
advnced changes in companies apparels
Marketing team 20/05/2018
Tackle with the complaints and needs quickly and efficiently Customer service
team
11/05/2018
Maintain the budget,quality and limit the supply Finance & quality
team
15/05/2018
Update the technology and the design pattern as per
customer demand and needs.
Technology
team,finance
team,design and
productoion team
20/05/2018
5. Next Meeting (if applicable)
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Meeting/Project
Name:
Performance Goals
Date of Meeting:
(MM/DD/YYYY)
10/05/2018 Time: 10:00 AM
Minutes Prepared
By:
Training Manager Location: Apparel Brands
Date:
(MM/DD/YYYY
)
10/06/2018 Time
:
10:00 AM Location: Apparel Brands
Objective: To study the outcomes on application of above mentioned goals.
12

13
Third party report of candidate: Client
Did the candidate propose or agree the strategies for ensuring participation of
team members?
Y/N
Yes, the candidate proposes the strategy of customer complaints and needs and also suggested
ways to remove them. These strategies also helps in analyzing the complains so that needs of the
customers can be generated. The needs help the organization in producing according to the
preferences of the customers and to create value for the brand. Making strategies successful
motivates the team members in participating in various activities conducted in the teams.
Did the candidate help in developing the policy and procedure to ensue team
members take responsibility for own work?
Y/N
Yes, the candidate provided schemes like incentives and fun gifts to engage the team to do their
work. In making and implementing strategies there are various types of roles to be played by the
candidates. This makes them in participating in the policies and procedures made by the team
members.
Did the candidate work with group to determine common understanding of
organizational requirements and team goals?
Y/N
Yes, the candidate was very participant in the system and was helping all the team members to
achieve the goals. Working in a team results in making the goals and objective clear and
accordingly help each other in order to achieve them successfully. It also motivates each other to
work in a disciplined behavior and achieve goal together at the workplace.
Did the candidate work with group to determine and agree on specific duties
to support team members with assigned responsibilities?
Y/N
Yes, the Candidate support in duties like- resource generation, quality check ensuring all the team
members participating in the process, escalating the responses to higher authorities. The
candidates work in a team so that they can fulfill the duties and responsibilities assigned to them
along with helping other to work according to the assigned roles and duties.
Did the candidate demonstrate knowledge of group behavior and how to gain
consensus and work within groups to enhance team effectiveness?
Y/N
Candidate allocated the tasks within the team members and checks the process and quality of

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Assignment 2
Meeting Agenda
Before the meeting start, have every one sign in is important.
0:00 – 0:10 CEO welcome and Introduction
 Host of the company introduce themselves and welcome attendees.
 The reason of their coming for the meeting is to start the own brand, with the help of
team work to earn profit which is not yet earned because of retailers. Now they want
to start their own brand because they have their own manufacturing unit of Apparels.
0:10-0:55 Discussion Starts
 The main aim of this manufacturing company is to make profit in Australian clothing
market and wants to become a leading brand. Because still they are manufacturing
clothes and shoes and supplies to the retailers and profit which they are earning is half
in present time.
 To achieve the targets in two years, the team work of employees should be must to
achieve goals.
 The manufacturing unit is going in a very straight manner with maximum production
of time and quality. Which the retailers and the crowd of the Australia want.
 Now the time is here to make a brand itself, and increase the profit with an image in
the apparel industry of Australia.
0:55-1:05 Assigning of targets.
 Team work is must for the maximum efficiency of the company.
 Employees should be flexible and divide their wok according to the skills they have.
 Manufacturing unit’s work should not be affect while making brand.
 To make a start the analysis of quality and cost should be must.
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 Advices of employees are important with the team analysis efforts.
1:05-1:10 End of the Meeting.
 Employees ready to make efforts in a team work to achieve the exact target.
 Meeting over.
16

Meeting Notes
Meeting Agenda
 Cohesion of Team work
 Make own brand to achieve complete profit.
 Overcome on the labor problems.
1. Achievement of team goals.
 Manufacturing unit is running smoothly due the team efforts and supplies to the
retailers are now more convenient and fast.
 Establishment of brand plan, it’s a big example of the team work.
2. Feedbacks from the team members.
 The problems during the manufacturing of apparels including fabric shortage, bad
fabrics, forecasting issues, defects in the manufacturing, color unavailability etc. and
the main feedback from the team member is the problem of the client and demand of
the consumers of Australia, Which is very useful for the sustainability of the brand in
the Australian apparel industry.
3. Team issues and management.
 Requirement of the skills training department for the employees is very important.
 Details regarding the manufacturing is must issue of the employees which consist
many aspects like – fabric detail, raw materials, deadlines of completion, Machine
disorders and the main labor strikes for wages increment.
 Training Departments for the new employees and for the new technology introduces
in the manufacturing unit.
4. Hurdles against goals.
 Labor Strikes for money and accommodation.
 Problems due to lack of skills in the employees or in labor.
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 Unavailability of complete resources like raw material, bad strategies and feedback of
clients against the production or the brand.
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Assignment 3
Appendix 1 Team performance report
Introduction
An Australian based company Apparel Brand Pty Ltd. of genetic clothing and foot wears take
the orders from the suppliers and retailers and earn profit but the profit is not suitable because
of divide in between retailers and them. So they want to open and create their own brand with
the cohesion of the team work and increase profit margins. And Apparel brand Pty Ltd.
Wants to provide complete facilities to enhance the performance of the employees top fulfill
the objectives.
Performance of team work
 The skills are the most important part which is required in a team to work in an
efficient way.
 The performance of the team is based on the resources provided to the team members,
which include the details of the products like fabric, raw materials, threads, color,
Dyes and pattern of making the apparel.
 Skills which are required for the employees such as marketing strategies making,
fabric details, stitching and working on the sewing machines.
 The labor should be trained and updated time to time with the new technologies.
 In the team some fashion designers are also required for the different and unique
pattern and designs.
 In the team some members are required to maintain the labor work.
 R&D departments are required for the team performance to analyses the forecast of
the better efficiency of the manufacturing of the company.
 The members of the company have the ability to divide the work by themselves,
which makes the production efficient.
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Conclusion
“Team work” is a term which shows the work of a group of people to achieve the maximum
efficient profit and production at the manufacturing unit. For the clothing company like
Apparel Brand Pty Ltd. new technologies and skills for the employees plays an important role
in the performance of the company. Knowledge of the work is must to attain the objective for
a company is must like knowledge about forecasting, competitor’s strategies and knowledge
about the demand of the Australian market.
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Appendix 2 Third party Report
Assessment 3 – Third party report for candidate: Client
Did the candidate provide you with information from manager? Yes
The client provides the complete feedback to the manager about the clothes purchased. The
quality of the product is appreciated by the client but the fittings of the outfits creates such
issues like the shape of the outfits are not so prominent according to the standard sizes. And
the colors of the garments are good and healthy for the human skin.
Did the candidate help you to achieve goals by overcoming issues with
achieving activities on performance plan?
Yes
The client helps in to know about the bad factors of production like the fittings in sizes, fabric
used in cloths are too expensive with the normal design which is not good for the client to
spend this much amount for normal design apparel. The feedback from the client helps the
company to work on their drawbacks and problems in apparels.
Team member/ observer’s name: Signature and date:
Candidate’s name: Signature and Date:
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Assessment 3 – Third party report for candidate: Auditor
Did the candidate provide you with information from manager? Yes
Auditor visit is very important because they provide the proper accounts and defective details
about the company. According to the auditor the cost of garments are too high but the they
are not according to the forecast and the fabric is best but used in normal design cloth which
make a garment too expensive which is not convenient for the lower class consumers to
purchase it.
Did the candidate help you to achieve goals by overcoming issues with
achieving activities on performance plan?
Yes
The candidate does help in achieving goals by overcoming issues with achieving activities on
performance plan. This makes the communication better and healthy working environment
and working for the same goals.
Team member/ observer’s name: Signature and date:
Candidate’s name: Signature and Date:
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Conclusion
Apparel Brands has developed new goals and strategies to remove the issues being faced in
term of raw material supplies, the efficiency of team, and the political, economic and
environmental factors that affect the performances. New goals are designed in order to bring
the whole team together and assigning them roles distinctly so as they take their own
responsibility and perform as well. To measure that there are certain notes and studies done to
check the ideas and implementation of the same by client and other stakeholders.
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References
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Factors for the Apparel Manufacturing Industry: A Case Study at Company X in
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systems in China: Case study of a fashion brand, review and future challenges.
International Journal of Production Economics, 146(1), pp.70-81.
 Fletcher, K., (2013). Sustainable fashion and textiles: design journeys. Routledge.
 Hart, T., (201). Agendas and Meeting. Lesson Plan: How to Write Agendas and
Meeting Minutes.
 McEwan, D., Ruissen, G.R., Eys, M.A., Zumbo, B.D. and Beauchamp, R., (2017).
The Effectiveness of Teamwork Training on Teamwork Behaviors and Team
Performance. Plos One.
 Singh, P.K., (2015). An approach to standardise the merchandising process of an
online apparel brand. NIFT.
 Zamani, B., (2016). The Challenges of Fast Fashion.
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