This report discusses the process of developing a new business technology product and its impact on organizational performance. It covers topics such as project planning, stakeholder management, budgeting, risk management, and project execution. The report focuses on the case of Farmfoods, a British Frozen food supermarket chain, and their plan to introduce a Farmfood app to enhance customer experience and increase sales. The report provides insights into the use of Artificial Intelligence and other technologies in the new product development process.