Operational and SWOT Analysis of Iceland Foods Ltd

Portfolio Paper 2 & 3
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Paper 2.............................................................................................................................................1
SWOT analysis of Iceland ..............................................................................................................2
CONCLUSION................................................................................................................................3
Paper 3.............................................................................................................................................3
REFERENCE...................................................................................................................................5

INTRODUCTION
Operational analysis is considered as a method of examining the current and historical
performance of an organization as they are delivering the variety of products and services.
SWOT analysis is defined as strategic planning technique which uses to help a person or
organization by knowing the strength and weakness (Phadermrod, Crowder and Wills, 2019).
The report is about Iceland Foods Ltd that is British supermarket chain headquarter in Deeside,
Wales. This was founded in 1970, as it provides frozen food and groceries. This is large size
organization which is providing variety of products and services in changing environment. The
company has approximately 2.2% share of UK food market. The report covers SWOT analysis
and operational analysis of organization that affected the business.
MAIN BODY
Paper 2
SWOT analysis : This can be explained as important aspects for an individual and
organization as it uses to identify strength, weakness and opportunities. This states the how
internal environment has been affected and all functions are managing as well as arranging so
that kind of products and services provides accordingly. Iceland is using Swot analysis for the
purpose of making right business decision by knowing strength and weakness that helps to that
what changes are needed to bring and how to control the excessive activities (Kirchweger and
Rollinger, 2019).
Impact of macro and micro factors on chosen company
PESTLE Analysis: This is a framework which can be uses by organization for the
purpose of knowing which factor have affected the organizational performance. This mainly uses
to know driven factors which are described below:
Political: This factor involves government legislation such as tax rate, political stability,
changing in government and others that has affected the business. All businesses of UK have
been affected negatively as government of UK and EU has established new regulations that has
created the problem for operation of Iceland due to which sales and profitability of organization
has been reduced.
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