Developing Corporate Culture Information 2022

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Developing Corporate Culture
by (Name)
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Tutor’s Name
Institution Affiliation
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Contents
About the firm..................................................................................................................................2
Models of Organizational Culture...................................................................................................3
National culture and Zappos Organizational Culture......................................................................4
Zappos corporate cultural profile.....................................................................................................4
Impact of Zappos corporate culture in achieving its objectives......................................................5
Zappos existing climate and suitable improvements.......................................................................6
Current organizational values and Strategic model.........................................................................7
Effectiveness of Zappos existing communication strategies to its Stakeholders............................7
Recommended communication Strategies for Zappos....................................................................8
Conclusion and Recommendations..................................................................................................9
Reference list.................................................................................................................................10

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About the firm.
Zappos is an online shoe and clothing retailer based in Las Vegas, Nevada, United States.
Launched twenty years ago, the firm started as an online retail shop that only sold shoes. Today
the firm has diversified into selling handbags, clothing, jeweler, and watches among other
products. The firm success is highly dependent on proper customer service, excellent customer
experience, and a conducive organizational culture. The firm seeks to inspire the world by
proving that a firm can sustainably operate by offering services that make all the stakeholders of
the firm happy. These stakeholders include clients, employees, vendors and the overall
community that the firm operates in. The organization's culture of the firm is shaped by ten core
values according to CEO Tony Hsieh. These core values have propelled the firm to achieve its
goals through the four C’s Customer Service, Community, Commerce, and Company
culture. As the firm continues to grow and take charge of the market in the USA, it seeks to use
the 4C’s to champion for most of its objectives which includes offering clients variety, inventing
means of surpassing customer expectations, defending and growing the organization culture as
well as serving its immediate and far community.
Models of Organizational Culture
The underlying organizational culture plays a critical role in the firm’s ability to meets its
goals and objectives. For Zappos, a Holarctic model needs to be embraced. Such a model, an
employee is considered his or her own boss. Such a model gives the employee a sense of
belonging in the firm, which in turn motivates him to meet and even surpass the set objectives
(Reynolds 2016). An employee, for instance, can make instant decisions without having to
follow the bureaucratic hierarchies as it is in other firms. Additionally, the Clan Culture model
best suits the firm. A firm needs to operate as a team. Motivated by customer service, employees

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in Zappos need to work as a team to meet such a target. Competition in most cases builds
division, which kills teamwork. This will affect the firm’s ability to meet its target. Adopting the
Clan Culture system creates a collaborative environment. This develops the element of
commitment for both the employer and the employees. Commitment from both the employer and
the employees creates loyalty and engagement from the employees. Loyal employees offer the
best they can to ensure that the firm meets its targets while upholding its core values. A clan
culture as well ensures that an employee helps a fellow employee grow in the organization
through support, information and task sharing, etc.
National culture and Zappos Organizational Culture
Most of the organizational cultures in the USA are hierarchical, the chain of command
starts from the top-level down to the subordinates. In general, employees are always expected to
do what their supervisor wants them to do. In many scenarios, it might not be the best choice for
them but the sake of their jobs, they happen to follow such rules. This makes an employee feel
more of a slave to the organization. In the modern world, a good organization culture needs to
respect the views of an employee. By this, employees need to have the ability to make decisions
without having to ask for permission from their superiors, this creates a sense of belongingness
to the employee (Michelli 2011). At Zappos, the employees are incorporated as part of the firm.
This makes them free to make decisions that are in line with the goals of the firm. Employees are
trained to make timely decisions as most of the time; they operate call centers of the firm, which
need to make prompt decisions for the clients. This is in a way to boost customer service
delivery, which is among the main objectives of the firm. Unlike the general culture in most
organizations, Zappos incorporates the sense of inclusivity of its employees in its day-to-day
operations (Cowley 2013).