Newcastle United: BI & Performance Analysis

This assignment analyzes the performance of Newcastle United Football Club, exploring how Business Intelligence (BI) and Data Analytics can be used to assess player performance and inform fee structures. It presents a theoretical framework linking problems/opportunities with BI systems and proposes an Excel-based dashboard for visualizing key performance indicators. The analysis emphasizes the importance of data-driven decision making in modern football management.

Developing Global
Management Competencies I -
BI Strand

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Presenting theoretical framework to link problem/opportunity statement with business
intelligence/data analytics system................................................................................................1

INTRODUCTION
Newcastle United Football club is an English professional club which was founded in the
year 1982 through merger. Period from 1904 to 1910 was recognized as the most successful
period as club won FA cup.It has been assessed that after struggling period in the early’s
2000such club returned to the premiershipafter winning championship in 2017-18season.In this,
report will provide an in-depth insight about the issues and performance which has high level of
impact on the performance of football club. Further, report also presents the manner in which
business intelligence and data analytics aspects assist in presenting important aspects
prominently. It also exhibits effective and efficient use of BI / DA in context of Newcastle
Football Club.
Presenting theoretical framework to link problem/opportunity statement with business
intelligence/data analytics system
In Europe, football is considered as the most popular game which in turn viewed by
several people. According to every sector, in football clubs, players are paid on the basis of their
performance level. Football clubs offer high fees to the players who play efficiently and won
trophies for the club. Moreover, winning position improves the image of Football club to a great
extent.Thus, it can be presented that as per performance and skills variation take place in the fees
paid by the club to high and low performing players. Hence, for developing suitable fees
structure, it is highly required for club to maintain the record of player’s performance.From the
perspective of tracking player’s performance and drafting suitable fees, structure record is highly
needed.
Rationale behind this is that when high monetary benefits are offered to the efficient
players then they are encouraged to make their best efforts. Hence, the main issue which is being
faced by football association team is related to the development of appropriate fees structure.
Thus,for evaluating such issue, dashboard will be created using excel which in turn provides
assistance in understanding various aspects graphically. As compared to the theoretical
framework, graphical presentation is considered as highly attractive and helps in understanding
data set more effectually. Moreover, business intelligence system includes a wide range of tools,
applications and methodologies which in turn enable business units to gather data from both
internal as well as external sources andthen analyze the same. BI and analytical system helps in
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creating reports as well as dashboards and thereby,presents the suitable view of concerned
situation.
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