Improving Performance of Players at Newcastle United FC

Global Development
Executive Report Hard Skill
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Table of Contents
INTRODUCTION...........................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5
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INTRODUCTION
For business it is necessary to improve their efficiency and performance so that they remain
competitive in market. There may occur various types of issues within firm which can impact on
their performance (Arnott, Lizama, and Song, 2017). So, for analysing of data there are many
models and BI tools available. Newcastle United Football club is an English professional club
which was founded in the year 1982 through merger. In present times club performance is
declining. They are not winning games as player performance has decreased. In this report it will
be described about performance of players of Newcastle united FC and what are issues being
faced. Also, recommendation will be given to improve performance.
Problem/ opportunity
It has been identified that in present times Newcastle united FC is facing issue related to
decline in performance of player. So, this has led to non attaining of goals and objectives.
Besides that, in various areas such as CSR, revenue, broadcasting profit, etc. is impacted in
negative way. Thus, for that a dashboard is prepared to analyse performance of player of few
years. Alongside, it will show that how performance has affected in negative way of club brand
image.
Furthermore, it is found that due to poor performance of player there occurs various other
issues as well such as decrease in fan base, revenue generated by advertising, etc. Here,
dashboard is prepare on various criteria such as goals, salary, games played, etc. Therefore,
dashboard will help in systematic analysis of weak performance of each player (Gaardboe, and
Svarre, 2018). By that, management will take effective decisions and make changes in order to
enhance performance of player. This will enable in increasing player as well as club performance
so that club is able to compete in league matches. Besides, it will result in rise in winning
percentage as well.
Theory related to problem
In Europe football is most watched sports by people. There are many types of clubs
which plays in different league games and compete with each other. However, revenue is
generated through ads, tickets, broadcasting rights, etc. Football clubs offer high fees to the
players who play efficiently and won trophies for the club. Moreover, winning position improves
the image of Football club to a great extent. Thus, it can be presented that as per performance
and skills variation take place in the fees paid by the club to high and low performing players.
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