Explore the application of High-Performance Working (HPW) at Harrods through performance management, continuous learning, and professional development. Understand the benefits and approaches to drive sustainable business performance and gain a competitive advantage.
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DEVELOPING INDIVIDUALS, TEAMS AND ORGANISATIONS
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Table of Contents INTRODUCTION................................................................................................................................3 LO1...................................................................................................................................................4 P1 DETERMINE APPROPRIATE AND PROFESSIONAL KNOWLEDGE, SKILLS AND BEHAVIOURS THAT ARE REQUIRED BY HR PROFESSIONALS.............................................................................4 P2ANALYSEACOMPLETEDPERSONALSKILLSAUDITTOIDENTIFYAPPROPRIATE KNOWLEDGE, SKILLS AND BEHAVIOURS AND DEVELOP A PROFESSIONAL DEVELOPMENT PLAN FOR A GIVEN JOB ROLE......................................................................................................6 LO2...................................................................................................................................................9 P3 ANALYZING THE DIFFERENCES BETWEEN ORGANIZATIONAL AND INDIVIDUAL LEARNING, TRAINING AND DEVELOPMENT...................................................................................................9 P4,M2ANALYZINGTHENEEDFORCONTINUOUSLEARNINGANDPROFESSIONAL DEVELOPMENT TO DRIVE SUSTAINABLE BUSINESS PERFORMANCE........................................11 LO3.................................................................................................................................................15 P5DEMONSTRATINGTHEUNDERSTANDINGOFTHEHPWCONTRIBUTIONSINTHE EMPLOYMENTENGAGEMENTANDGAININGCOMPETITIVEADVANTAGEWITHINTHE HARRODS...................................................................................................................................15 M3 ANALYSIS OF THE DIFFERENT BENEFITS OF THE APPLICATION OF THE HPW WITH JUSTIFICATIONS TO THE SPECIFIC ORGANIZATIONAL CONTEXT...............................................17 LO4.................................................................................................................................................19 P6 EVALUATION OF THE DIFFERENT APPROACHES OF PERFORMANCE MANAGEMENT WITH THEDIFFERENTEXAMPLESTHATCANSUPPORTINTHEHIGH-PERFORMANCEWORK CULTURE AND COMMITMENT...................................................................................................20 M4 CRITICAL EVALUATION IF THE DIFFERENT APPROACHES AND JUDGEMENT ON THE EFFECTIVENESS OF THE HGH PERFORMANCE AND COMMITMENT.........................................22 2
INTRODUCTION An organisation can grow only by the continuous development of its employees. The current assignmentwillstudytheemployeedevelopmentprogrammesinHarrodswhichisa multinational department store headquartered in London. The company presently employs 12000 employees at its stores. In the initial part of the assignment the skills, behaviour and attitude of employees are examined and ways to analyse these personality traits are discussed. Later, the assignment will highlight the learning process at Harrods and the basic difference between learning process of individual employees and of the organisation in whole. The assignment will also discuss the need for continuous learning at Harrods. In the final part of the report, the process of high-performance working and its importance at Harrods is discussed. 4
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LO1 P1 DETERMINE APPROPRIATE AND PROFESSIONAL KNOWLEDGE, SKILLS AND BEHAVIOURS THAT ARE REQUIRED BY HR PROFESSIONALS To determine the knowledge, skills that are required by HR professionals at Harrods, the Continuous professional development programme is explained, which is a tool to keep the professional and academic knowledge of employees up to date. Myers and Briggs's test is also discussed below which is used to analyse the behaviour and habits of employees. Continous Professional Development (CPD) CPD is a tool which is used to manage one's own knowledge and skills. This is a self-driven process and not driven by the employer. CPD can help an individual to reflect and review his professional knowledge. It is a commitment of professionals in an organisation to enhance their personal skills by the means of timely review of their performance (Collin, et al. 2012). There are hundreds of professional institutes and independent coaches across UK who are providing CPD services to individuals and teams so that they can improve their skills by training, workshops and idea sharing. This structured approach to learning helps professional to improve their skills according to the needs of industry. BENEFITS OF CPD ď‚·CPD helps professional to keep their skills up to date and ensures that the academic and practical Knowledge doesn't become obsolete. ď‚·Organisations can also become members of CPD certification programme. Small and big firms, multinational companies, universities, local authorities and government can use CPDservicestoincreasetheknowledgeofemployeesandfindnewbusiness opportunities (Shortland, 2010). ď‚·Professional can become more competent and increase their confidence and knowledge which compliments their career goals. 5
ď‚·CPD helps individuals identify the knowledge gaps and fill those gaps by training sessions, workshops and seminars. ď‚·By the help of CPD, employees can polish their existing skills and learn new skills to expand their job role in an organisation and improve chances for getting a promotion. MYERS AND BRIGGS TEST This framework was constructed by Katharine Cook Briggs and Isabel Briggs Myers. This is a self- assessment test which has a questionnaire. The basic idea behind constructing this test is that every person has a unique personality and habits and the difference in behaviour is quite consistent and orderly. 16 types of personalities are defined in this test and the participants have to give answers of some questions related to personality, interest and decision making on the basis of which the personality type of a person out these 16 personality types is decided. The 16 personality types are organised in four pairs of opposite traits (Lloyd, 2012). ď‚·Extraversion (E) or Introversion (I) ď‚·Sensing (S) or Intuition (N) ď‚·Thinking (T) or Feeling (F) ď‚·Judging (J) or Perceiving (P) Based on an individual's choice in each of this category, 16 combinations of personalities can be made. These 16 types of personality can give an idea about the thought process and preferences of an individual in daily lives and the way in which he interacts with other persons in the world. Every person has all these eight opposite pairs of traits in himself, but usually, one trait is dominant in a person which becomes the basis for different personality types defined in this test (Varela, 2012). 6
P2 & M2 ANALYSE A COMPLETED PERSONAL SKILLS AUDIT TO IDENTIFY APPROPRIATEKNOWLEDGE,SKILLSANDBEHAVIOURSANDDEVELOPA PROFESSIONAL DEVELOPMENT PLAN FOR A GIVEN JOB ROLE To identify the level of knowledge, skills and behaviour of the employees at Harrods, personal SWOT analysis and Richard step questionnaire is used which are explained below. The professional development plan for the employees of Harrods is also explained. PERSONAL SKILLS AUDIT BY SWOT ANALYSIS SWOT analysis is a widely used tool which analyses the strength and weaknesses of employees as well as opportunities and threats for an individual (Kajanus, et al. 2012). STRENGTH The strength is an internal factor and are the qualities that set an individual apart from others. Frequent SWOT analysis questions regarding strength are given below: ď‚·What are the things that you do better than others? ď‚·What are your greatest achievements? ď‚·What are the qualities that other people see as your strengths? WEAKNESS Weaknesses are those areas where there is a possibility of improvement. These are some SWOT analysis questions to assess weakness of individuals: ď‚·What are the areas you need to improve on? ď‚·What are the tasks you usually avoid doing? ď‚·Any negative work habits? OPPORTUNITIES 7
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Opportunities are external factors. Following are some SWOT analysis questions to deal with opportunities ď‚·Is there any growth in your industry? ď‚·Are new technologies being used in your industry? THREATS Threats are external factors which stop an individual to utilize his personal resources fully. Some questions asked to identify threats are given below: ď‚·What are the current obstacles you are facing? ď‚·Is there a strong competition in your job role? RICHARD STEP QUESTIONNAIRE Richard step questionnaire is a tool which is used to assess the strength and weaknesses of an individual. Total 84 questions have to be answered regarding personality and behaviour of individuals. It takes approximately 10-12 minutes to complete the test and at the end of the test 5 strengths and 1 weakness will be obtained. PROFESSIONAL DEVELOPMENT PLAN (PDP) The professional development plan is created by the managers of Harrods to assess the skills andcompetencywhichwillberequiredbyanemployeetoensurehisprofessional development and thus help the company to achieve its organisational goals (Schools, 2014). The professional development plan is completed in 5 steps which are explained below: 1.Step1-In the first step, the employee is asked to assess his interest, skills and personality. What are the perfect job roles according to the employee which suits his personality. 8
2.Step 2-In the second step, the managers at Harrods asses the skills of employees. The areas to asses are technical skills, social skills, aptitude and attitude. 3.Step 3-In this step of the personal development plan, the needs of Harrods are assessed; this includes analysing the short term and long term goals of the company. 4.Step 4-In this step, the staff members are provided training with the help of workshops and seminars to improve their weak areas (Dochy, et al. 2012). 5.Step 5-This is the last step of the personal development plan where an assessment of the progress of the development plan is done by measuring the practical application of the skills learned. PERSONAL REFLECTION AND EVALUATION Personal reflection is the process of looking at your strength, weakness, skills, behaviour and attitudes and analyses how these skills and personality traits are able to set you apart from the crowd. Different personality assessment tools help individual asses his weak areas from an outsider’s perspective. After identifying the weak areas plans should be made to remove those weaknesses with the help of training and personality improvement programmes like continuous professional development (Moon, 2013). 9
LO2 P3ANALYZINGTHEDIFFERENCESBETWEENORGANIZATIONALAND INDIVIDUAL LEARNING, TRAINING AND DEVELOPMENT Following are the major differences between individual learning and organizational learning; this is because the major objectives and mains of both of them are different from each other. The individual learning mainly focuses on the development of an individual, on the other hand, the organizational learning is done on the organizational scale. Individual learningOrganizational learning Done in small-scale – major focus is on the individual development Done on large scale – this is because the major focus of development is on a group of people. The performance of the organization can be measured by the individual perspective Inordertocalculatetheperformanceofthe organization, the groups are focused. Self-development and commitment are the majorrequirementsofthedevelopment process All the members of the group are involved in the development and learning processes. A large number of techniques can be used for theindividualdevelopmentofcoaching, training, development, advice from experts, learning from other colleagues etc. Various events can be organized through which thegroupofpeoplecanbeeducated.Like meetings, conferences, seminars etc. Personal development is done as per the requirement and need of various individuals (Argote and Miron-Spektor, 2011) Inordertoincreasethegrowthofthe organization, a large number of people aimed to be trained and educated There are various differences between the training and development process and one of them is the time required for completion. Also, the training is helpful in providing only instructions, on the other hand, the development will provide real experiences to the people. Apart from this, the training processes at the organization are helpful in receiving knowledge and about the 10
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new techniques and skills, on the other hand, the development focuses on the development of the existing skills. But, both of them are important for the organizational and individual learning (Molenaar and Newell, 2010). 11
P4&M2ANALYZINGTHENEEDFORCONTINUOUSLEARNINGAND PROFESSIONALDEVELOPMENTTODRIVESUSTAINABLEBUSINESS PERFORMANCE In order to drive the sustainable business performance, the development processes need to be carried out in a continuous manner. Organizational learning can be done by various processes and many of the organizations are focusing on it. This is done by them to increase their reputation in the business market and also to increase the profit margins. As there are many competitors in the business market, there are many acquisitions and mergers of business which is effective in increasing the brand values of the business. But for this, it is very important to develop the skills of employees so that they can be matched with the skills of the other company’s employees (Bucic, et al. 2010). In order to have more customer satisfaction and to increase the brand position in the market, the employees need to be trained and developed continuously as per the requirement and needs. This continuous development will help in increasing the flexibility of the task completion in the organization. There are various ways in which the continuous development can be done in the organization and some of them are listed below: Mental models–this can be focused by creating supplementary awareness in the individuals, personal mastery– a better understanding of individuals are focused,team leaning- major focus is on the team development,shared vision– helpful in inspiring the individual and groups for goal completion,system thinking–assessing the interacting links. There are various different learning models which can be used for the individual development of the visual learning, auditory learning, kinesthetic learning etc. There are various learning cycle theories which are helpful in analyzing the importance of implementing continuous professional development in the workplace. Following is one of them: 12
KOLB’S LEARNING CYCLE This is a cycle theory which is designed by David Kolb in the year 1984, in which the development processes are divided into many stages. With the help of this model, the skills of a persona and his job requirements are assessed in the same language which can be measured easily. This process can be carried out in four stages and have four different types of learning styles with them. With the help of these stages, the continuous development can be assured at the workplace (Kolb and Kolb, 2012). Figure 1: Learning cycle by David Kolb Source:[Kolb and Kolb, 2012] Concrete experiences/learning: the encounter of new experiences and practices are done in the existing experiences of an individual. In this stage, the person performs activities and gain experience accordingly. 13
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Reflective observation: as per the experiences that are gained in the previous stage are then reflected by an individual on the personal basis. Here the past experiences that are gained by an individual are used in the current business situations which are helpful to them in removing the past mistakes. Abstract conceptions:in this stage, new ideas are formed by an individual which is based on the past experiences and reflections. Also, the existing abstract ideas are modified by the individual in order to get and generate new ideas. Here the conclusions can be drawn from the learning experiences. Active experimentation: in this stage, the individual will apply the ideas that are developed by him in the previous stages into the surrounding. The need for modification is also analyzed at this stage by the individual which are then applied in the experiences' next appearance. This process will lead an individual to the next concrete experiences and then the process will move forward as mentioned above. HONEY AND MUMFORD THEORY Figure 2: HONEY AND MUMFORD Theory 14
Source:[http://www.psicopolis.com/renafop/kolbls.htm] This is another cycle learning which can also be used in the workplace as an alternative model. This is because; it is an expansion of the Kolb's theory which is listed above. There are some new implementations that are lacking in the Kolb's theory are added in this cycle theory by Honey and Mumford (Pritchard, 2013). These two scientists introduced four learning styles in the existing model which are activist, reflector, theorist and pragmatist. Feeling, watching, thinking and then doing are the same as the listed in the above Kolb’s model by the four stages. These two models are used by the large organizations, on the regular basis, in order to increase the effectiveness of the training and development processes that are carried out by them. These two models and theories are helpful in getting effective results by providing training to people in the workplace. 15
LO3 High-performance working is the way of providing a better culture to the employees of the organization with the help of two-way communication, transparency of work at different levels and the trust among employees. The Harrods applies the HPW in the organization so that their goals can easily be attained if the employees remain happy and motivated and understand company's vision. The performance of the employees generally increases due to the different practices, processes and policies that are included in the HPW. The operations in the Harrods are performed easily due to the HPW. The employees compete with each other due to their improved individual performance and their contribution to putting the Harrods in the topmost position in the market by gaining a competitive advantage also increases. This makes the Harrods stay ahead of the other competitors in the market. P5 DEMONSTRATING THE UNDERSTANDING OF THE HPW CONTRIBUTIONS IN THE EMPLOYMENT ENGAGEMENT AND GAINING COMPETITIVE ADVANTAGE WITHIN THE HARRODS High-performance work culture helps in the more employee's engagement in the work, more commitment towards the organizational goals, high success and increased values. The HPW helps in providing the better environment to employees by the employee engagement. Let us take an example that the Harrods organization is currently running smoothly but suppose if some technological changes in the company are being suddenly occurred related to the production machines in the market which will reduce the cost of the production and ultimately improves the quality (Herrmann and Herrmann-Nehdi, 2015). Then in such case, the company needs to include the HPW practices to meet the current market needs and must focus on the employee engagement in the work and needs to enhance their knowledge and skills according to the market. 16
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A large number of practices are available that the organization can adapt to improve the employee's performance and their high involvement. Some of the practice includes selecting the most suitable candidate for providing the training of the required skills, selecting the people who need to get trained, incentive-based pays and ensuring their job security. There are different practices conducted by the Harrods organisation like the empowering the employees for the decision making, organization of the different meetings which can lead them to share their knowledge, providing rewards for their outstanding performances and inform them about the organizational goals and aims(Herrmann and Herrmann-Nehdi, 2015). This will lead to the improved individual performance and employee engagement within this organization's specific situation. The Harrods can achieve a competitive advantage in the market in this situation by the use of the HPW practices with the help of the various ways. The services of the company can become fast and the cost of products can also be reduced as compared to the other organizations in the industry.The specific customer requirements can easily be understood by the HPW practices and the strengths along with the weaknesses can also be realized (Jeffers, et al. 2016). This can also help the Harrods to understand the competitor’s strengths. 17
M3 ANALYSIS OF THE DIFFERENT BENEFITS OF THE APPLICATION OF THE HPW WITH JUSTIFICATIONS TO THE SPECIFIC ORGANIZATIONAL CONTEXT The specific situation of the Harrods which is to face the different technological changes can be easily dealt with the HPW application in the organization. Several benefits can be attained by the Harrods by the application of the HPW and it will also benefit the employees. Different benefits of the personal benefits, management and the economic benefits are being provided by the HPW (Katzenbach and Smith, 2015). The economic benefits include the improved returns on the investments made, low-cost recruitment, and reduced risks of the litigation by complying the legal duties, covering the sick leaves and pays and lastly it helps in improving the client and supplier relations with the Harrods. Some of the individual benefits generated from the HPW include the increased earnings, improved relationships between the teams and the managers, increased dedication and motivation, high morals along with the willingness to accept the changes.The Harrods gets benefitted by the HPW in terms of the improved absence management, improved the organizationalimage,reducedaccidentalandsickleaves,andimprovisedabsence management. It also provides the better understanding of the staff problems, improved quality of work, enhanced image and reputation of the organization and better tolerance power of the employees. The Harrods has been seen attaining a competitive advantage in the industry due to the HPW and also led to the increased dedication and the employee engagement and had improved their performance in the regular tasks. Along with the organizational success the personal goals of the individual also gets attained by the increased motivation due to the high-performance work culture. The organization can easily attain high competitive advantage if the employee’s performance seems satisfactory which will benefit the organization in the market(Katzenbach and Smith, 2015). A healthy work environment and happiness of the employees are the benefits of the HPW. 18
The market in this industry in being continuously changing and the policies and the strategies are also changing which are sometimes resisted by the employees. The concept of the HPW in the Harrods can help in the proper management and reduced misunderstanding of the employees.The employee's resistance can also be dealt with the HPW application in the following ways- By developing an urgency sense By the proper communication of the vision and the goal Proper communication of the benefits Empowerment of the employee actions Development of clear vision and mission Application of new culture and approaches Dividing the long-term goals into short-term 19
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LO4 In the application of the High-Performance culture in the Harrods is dependent upon the factors like the effective communication and the performance management. The employee assessment based on the performance and the plan to improve their effectiveness and the skills is referred as the performance management (Chowdhary, et al. 2014). The employees and the managers of the Harrods organization work together and contribute towards the achievement of the organizational goals and make it easy to apply HPW in the company. Figure3: Performance management system [Source: http://www.fructusconsultants.com/pms.html] 20
P6EVALUATIONOFTHEDIFFERENTAPPROACHESOFPERFORMANCE MANAGEMENT WITH THE DIFFERENT EXAMPLES THAT CAN SUPPORT IN THE HIGH-PERFORMANCE WORK CULTURE AND COMMITMENT Certain approaches are there in the market that can help in the performance management. Some of them are depicted as below- BEHAVIOURAL APPROACH-The behaviour of the employees during their work is judged by the supervisors and then they rated them upon it. Some techniques used to judge the employee behaviour are competency model, Behavioural Observation scale and Behaviourally anchored rating scale (Chowdhary, et al. 2014). COMPARATIVE APPROACH-The performance of the individuals gets compared with the other individuals of a team and they are being ranked starting from the topmost position to the lowest performer in the work. RESULTING APPROACH- The performance result of the individuals is the factor based on which the employees are being rated. In the resulting approach either they get a pass or direct fail there is no in between like you performed or not performed the work (Bussa, et al. 2018). ATTRIBUTEAPPROACH-There are predefined parameters like the creativity, teamwork, judgement and the problem-solving base upon which the performance of the individuals are being rated. QUALITY APPROACH-Both the system along with the employees are being included in the quality approach to performance management. Regular feedback from the supervisors and the managers are obtained in this approach which increases the quality of work of the employees of the organization (Azman and Mohammed, 2014). 21
Figure4: HPW Source:[https://performancedriver.wordpress.com/2010/05/19/typical-characteristics-of-a- high-performing-organization-banking/] For understanding the performance management let’s take an example of the General Electric Company which follows once a year review approach and their employees are being judged based upon their last year performance and their duties and responsibilities in job roles by their managers. The report of the performance is being documented in which the strengths along with the weaknesses of the employees are being mentioned. Based on the performance in the year it is recognized that which employees need training so that their performance in the work gets improved (Bussa, et al. 2018). 22
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M4 CRITICAL EVALUATION IF THE DIFFERENT APPROACHES AND JUDGEMENT ON THE EFFECTIVENESS OF THE HGH PERFORMANCE AND COMMITMENT The employees of the organization are divided into different subgroups like the top performers, low performers, good performers and the average performers in the technique of the Forced distribution of the performance measurement. The topmost employees for getting the rewards are being selected by the alignment of the employee's performance with the organization's performance with the help of the managers, the lowest performers get dismissed and new employees are hired. This sometimes reduces the confidence level of the employees and brings negativity inside them which sometimes makes the HPW culture not so effective (Shenoy, 2016). The employee's traits and the characteristics are being considered under the attribute approach which is rated by the different analysers and they give different ratings to the individuals which sometimes get questioned by the employees. This approach also has positive results if all the aspects are evaluated properly and can help in the development. This supports the HPW. Different approaches have pros and cons to the process that can be applied by the Harrods needs to be chosen carefully for applying the HPW in the organization. It is the responsibility of the human resources to find out the most suitable methods that can help in eth proper implementation of the PHW culture and improved performance of the employees and other individuals (Shenoy, 2016). 23
CONCLUSION The current assignment discussed the performance management at Harrods. The assignment highlighted the need for the assessment of employees regarding their skills and behaviour. For this purpose, the personal skills audit of the employees is performed with the help of SWOT analysis and Richard step questionnaire. The assignment also discussed different learning theories and the need for continuous learning of employees. Later, the assignment discussed the benefits of the High-performance working programme to Harrods. In the final part of the assignment, the performance management process is explained which includes approaches to improve the quality of work and behaviour of employees. 24
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