Developing Manager: A Comprehensive Guide to Management Skills and Leadership

This assignment delves into the principles and practices of management behavior, exploring various management styles, leadership characteristics, and organizational culture. It analyzes the communication processes within selected businesses, focusing on the hospitality industry. The assignment also includes a self-assessment of management skills, a SWOT analysis, and a career development plan. Through real-world examples and case studies, this comprehensive guide provides valuable insights into the role of a developing manager.

The Developing Manager
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
LO1 Understand principles and practices of management behaviour.........................................4
Task 2...............................................................................................................................................9
LO2 Be able to review own potential as a prospective manager.................................................9
Task 3.............................................................................................................................................14
LO3 Be able to show managerial skills within a business and services context.......................14
Task 4.............................................................................................................................................17
LO4 be able to create a career development plan for employment within a business and
services context..........................................................................................................................17
Conclusion.....................................................................................................................................20
Reference List................................................................................................................................21
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Introduction
It is very important for an organisation to have proper leaders and management team, in order to
achieve the goals. The management and leadership of an organisation should be proper, because
the employee of the organisation follows gets inspired and motivated from the organisation.
There is certain kind of roles of the management to lead and motivate, inspire, build a good team
through good communication, make a certain kind of group dynamics within the employees of
the organisation. In this assignment there are certain kinds of management styles, leadership
characteristics, and culture of an organisation and changes of the organisation, reflection of the
management skills, SWOT analysis, the qualities of the leadership, carrier development plan
evaluated in it.
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Task 1
LO1 Understand principles and practices of management behaviour
1.1 Compare different management styles
The managers who have the capability to make themselves flexible in different type of situations
known as a better manager. There are various styles of management, as a matter of fact each of
the organization demands different approach from the managers. The management styles are
explained below:
 Directive
The management committee which directs the employees to work or directly the management
team orders them what to do, is known as the directive management. This kind of style is very
effective whenever a crisis or the organization is going through any type of risk situation
happens to an organization. As per as this particular management style creates a certain kind of
pressure towards the organization. This is why very few hospitality management organizations
use this style of management. TUI group uses this style, but Thomas Cook doesn’t (Moutinho
and Vargas-Sanchez, 2018).
 Authoritative
This type of management’s gives the employee’s long-term directions or the management team
makes the employees understand the standard goal of the organization which the employees need
to achieve. These types of management styles are effective though, because the employees have
a clear vision of their work, but if the employees of the organizations are not trained enough,
then they obviously need guidance. This is why very few hospitality management organizations
use this style of management. Thomas Cook uses this style, but TUI group doesn’t.
 Affiliative
This management style aims to have a good relation with the employees and maintain a
communal harmony within them. The work and the targeted goals are obviously important
towards the management team of the organization but here the mindset of the management to
keep the employees happy, then only they will be able to keep up the good work. Through this
style helps the organization to keep a healthy environment at workplace, but the ineffectiveness
of this kind is there is a chance of the performance being in adequate, and crisis situation
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demands a lot of directive approach. The hospitality organizations named Thomas Cook have
these characteristics to the organizations. On the other hand TUI group does not belief on this
factor. Whereas both the leader, Thomas Cook and TUI group focus on keeping this particular
management style to the organization. This is why they are leading themselves towards success
(Chaube, 2017).
 Participative
This kind of management styles requires participation in various events from both the sides
(employees and management). The primary effectiveness of this type of management style is all
the departments’ employees work together in a collaborative manner, there is a major scope of
improvements of experience and credibility and the work environment even develops. There is a
major drawback of this style that is the management the coordination between the employees can
go through harassment. Whereas both the management of the organization named Thomas Cook
and TUI group focus on keeping this particular management style to the organization. This is
why they are leading themselves towards success (Grant et al., 2017).
 Pacesetting
This style of management styles helps the employees to be motivated and inspired from the
management. In this styles, the managers prefer to do the provided task by them self. By doing
this they set a primary goal for the employees, they can be inspired through the management’s
activity. The in effective part of this style is when the work load is too much then, there are
certain times, when the work requires assistance. Whereas both the management of the
organization, Thomas Cook and TUI group focus on keeping this particular management style to
the organization (Albrecht et al., 2015).
1.2 Discuss leadership characteristics
The leader plays an important role in order to develop an organization and achieve its goal.
There are characteristics’ of leadership is mentioned below:
 Honesty
Honesty and integrity is one of the major approaches of a leader towards their organization.
Without honesty it is impossible to make an organization successful. Whereas both the leader,
Thomas Cook and TUI group focus on keeping the honesty to the organization.
 Confidence
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Confidence is a key characteristic of a leader. A leader should be confident and faithful about the
kind of work he/she is doing. The kind of guideline or training the employees receive, they
receive it from the leader, if a leader is not confident enough then, and it becomes difficult for
the employees. Whereas both the leaders of the organization named Thomas Cook and TUI
group have this characteristics. This is why they are leading themselves towards success (Ma
and Christensen, 2018).
 Inspire the employees
A leader should be an inspiration for the employees. Dedication towards the organization is an
important factor, if the leader of the organization is not enough dedicated towards the
organization, then the employees will obvious be not that much inspired from the leader. Both
the leaders of the organization named Thomas Cook and TUI group have this characteristics.
 Committed and passionate towards organization
A leader should have certain amount of commitment towards the organization, as a matter of fact
the organization is one of the major responsibilities of the leader, this is why they should be
always committed and passionate towards the work, otherwise the employees will not take the
work that seriously (Rudo and Partridge, 2016).
 Communication skill
The clarity of the work is an important factor towards the employee. Whenever the employees do
not get enough guidance of work, then they are unable to complete the work. In order to make
the employees work properly. A leader need to communicate properly with them, and if a crisis
situation happens in the organization the leader should be able to communicate and solve that
problem. Both the leaders of the organization named Thomas Cook and TUI group have this
characteristics.
 Decision-making
There are various situational approaches towards the organization where the leader needs to take
the correct decision. At times the brand goes through such huge problems and they need quick
solutions in those situations, if the leader is unable to give the organization required solution,
then the organization may have to go through some major problems. The leaders of both the
organization named Thomas Cook and TUI group have this characteristics
1.3 Evaluate communication processes in selected businesses
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The industry of hospitality the communication is the most important thing. No matter in which
way the customer behaves with the employees of the organization named the TUI group and
Thomas Cook, but still the employee of the organization can’t misbehave with the service user.
The reason after this is, each of the service users means profit of the organization. This is why
good and polite communication is one of the basic requirements in the industry of hospitality. A
hospitality organization requires an employee who has the proper communication skills to
understand the philosophy of the company and serve the guests in that way. The employees who
work as the frontline associates the company works in a formal communication way; mediums
like meetings, personal correspondence, notices on the boards works for the sake of
communication. In the industry of tourism, hospitality, sports and so on the communication is the
medium where the explanation of the mission, vision, goal and even the explanation of the
company policy is done through the process of communication (Rudo and Partridge, 2016).
In the case of the hospitality industry the way of communication can be face to face, word from
mouth like an announcement at a gathering or a meeting. It can be done through other ways as
well; it can be in a form of a letter, an e-mail, a sheet from the productions, and a report from the
house keeping and it can even be anything else as well. A guest of a hospitality industry can be
any one, so a message can flow in various different ways. Like if the president of any other
nation comes to visit the place and that person is staying in a hotel named Thomas cook or TUI
group, the communication process goes through a certain kind of corporate ladder. The president
firstly interacts with the general managers of the hotel, and then the manager communicates with
the person who is there taking care of the food and beverage service, then that person will talk to
the chef. After that the chef will make the food and whatever else the president needs, and after
all this the room service will serve the dinner towards the president.
1.4 Analyze organizational culture and change in selected businesses
There are few of the steps through which the hospital culture deals with. The steps are described
below:
The process of hiring and training
The culture of hospitality is way more about the policies of the organization; it is more about the
people. Management’s gives the employee’s long-term directions or the management team
makes the employees understand the standard goal of the organization which the employees need
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to achieve. These types of management styles are effective though, because the employees have
a clear vision of their work, but if the employees of the organizations are not trained enough,
then they obviously need guidance (Johnson, 2016).
Foster Commitment
This type of management culture gives the employee’s long-term directions or the management
team makes the employees understand the standard goal of the organization which the employees
need to achieve. These types of management styles are effective though, because the employees
have a clear vision of their work, but if the employees of the organizations are not trained
enough, then they obviously need guidance (Alvesson and Sveningsson, 2015).
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Task 2
LO2 Be able to review own potential as a prospective manager
2.1 Assess own management skills performance
As an assistant manager of the hospitality organization named Clayton Crown hotel London
which is a brand of the Dalata group requires a good communication skills to understand the
philosophy of the company and serve the guests in that way. I have effective communication
skill to work as the frontline associates the company works in a formal communication way;
mediums like meetings, personal correspondence, notices on the boards works for the sake of
communication. In the industry of tourism, hospitality, sports and so on. The communication is
the medium where the explanation of the mission, vision, goal and even the explanation of the
company policy is done through the process of communication.
A manager always requires taking the right decision at the right time. There are various
situational approaches towards the organization where the leader needs to take the correct
decision (Bolman and Deal, 2017). At times the brand goes through such huge problems and
they need quick solutions in those situations, if the leader is unable to give the organization
required solution, then the organization may have to go through some major problems. I have the
skill of taking right decision at the right time.
As the assistant manager of the hospitality organization named Clayton Crown hotel London
directs the employees to work or directly the management team orders them what to do, is
known as the directive management. I have the skill of guiding and directing employees of the
organization. This kind of style is very effective whenever a crisis or the organization is going
through any type of risk situation happens to an organization. As per as this particular
management style creates a certain kind of pressure towards the organization.
2.2 Analyze personal strengths, weaknesses, opportunities and threats
SWOT analysis:
Strength Weakness Opportunity Threat
 Communication
skills
 Decision making
 Less
commitment
and less
 Better
designation
in
 Probability of
being out of
the
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Skills
 Directing and
guiding the
employees
passionate
 Lack of
confidence
management
 It will help
the
organisation
to achieve
its goal
organisation
(Clayton
Crown,
London)
 May not get
the
opportunity to
handle the big
clients or
events.
Table 1: SWOT analysis
(Source: Created by Learner)
Strength
 Communication skills
The communication is the medium where the explanation of the mission, vision, goal and even
the explanation of the company policy is done through the process of communication.
 Decision making Skills
There are various situational approaches towards the organization where the leader needs to take
the correct decision. At times the brand goes through such huge problems and they need quick
solutions in those situations, if the leader is unable to give the organization required solution,
then the organization may have to go through some major problems.
 Directing and guiding the employees
The employees to work or directly the management team orders them what to do, is known as the
directive management. This kind of style is very effective whenever a crisis or the organization is
going through any type of risk situation happens to an organization.
Weakness
 Less commitment and less passionate
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As per as the assistant manager is new in the organisation, this is why the employee is still
unable to understand the depth of the work, this is why, it is considered to be counted as
weakness.
 Lack of confidence
It takes a lot of guts to understand the ways to deal with the big or high society clients. The
assistant manager lacks that part. This is why manager is unable to be confident enough in order
to deal with this kind of clients.
Opportunity
 The assistant manager have good communication skills decision making skill this is why
there is a major potential of that employee to be in a better position.
 As per as the assistant manager have good communication skills decision making skill
this is why there is a major potential of that employee to be in a better position. This is
why the organisation will be close to its goal.
Threat
 Lack of confidence has a potential to lead the employee towards termination from Hotel
Clayton Crown.
 May not get the opportunity to handle the big clients in the big events.
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2.3 Set and priorities objectives and targets to develop own potential
As an Assistant Manager in Clayton Crown Hotel in London, I have assessed my performance
skills and have identified my strengths and weaknesses in my work field. The objectives for the
purpose of my future development will be the following:
 To develop my managerial and leadership skills through various management and
leadership styles
 To conduct a good leadership through training and development programs and fetch
productivity in my new hotel
 To resolve the issues in my hotel and make my organization a profitable one in the
market of London
Based on my strengths and weaknesses, I have to prioritize and develop my own areas of
weaknesses. The development fields are the following:
Based on Skills
Communication skills: I have to develop my communication skill through various verbal and
non-verbal communication styles. As I have a good communication skill already, this will work
as an opportunity for my future. I can show my communication skill in any event held by my
hotel and thus, I can be highlighted to the pioneers of other companies. In this way, it may be a
great scope in the other organizations.
Guiding employees: I can develop further in future; my managing capacity that has been proved
to be my existing skill. Thus, through gaining more skills, I can manage my subordinates better
in future in my hotel.
Based on weaknesses
Lack of confidence: As an Assistant Manager in Clayton Crown Hotel, I have a lack of
confidence while facing some political leaders or such other great men in my hotel. The demands
made by those great men are not possible for me to provide instantly. In this situation, the ethical
dilemma arises and I become confused. I have to resolve those issues by the application of some
behavioural theories and have to apply my common sense. Thus, the problem will be solved.
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Commitment: Sometimes I become confused to make any commitment when the higher
management of my hotel wants any business commitment from me. It is almost impossible for
me to commit with my senior authority to ensure them with impressing a customer positively.
However, I need proper training to improve this deficiency.
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Task 3
LO3 Be able to show managerial skills within a business and services context
3.1 Lead and motivate a team to achieve an agreed goal or objective
Organizational goals play an important role in accomplishment of the tasks of employees in any
organization (Farndale et al., 2014). In this context, a new restaurant is being opened at Stratford
in London. The manager of Frankie & Benny’s restaurant is going to lead the new restaurant in
London. It is to be considered by the manager here that some employees are already motivated
from within their mindset but some will have to be motivated by the manger to perform well
and achieve their organizational goals. The manager will, on the one hand has to work as a
motivator and monitor in his or her team and on the other hand he has to guide his or her team
member as a team leader and a manager. The following are the steps to guide the team member.
To write the goals: The manager, at first, will plan the goals to be achieved by the employees in
the new restaurant in London. Here, the main goals of the employees will be to provide best
service and satisfy customers according to their needs and requirements (Abdi and Adelzadeh,
2015). The manager will define his or her team members the goals and then he will design a time
-frame to complete tasks related to the achievement of goals of the new restaurant.
To comprehend with the employees: The manager of the restaurant will have to meet with
other employees to know how far they are reaching their goals (Romanowska et al., 2016). The
manager will provide suggestion to the employees in case if they encounter any difficulty. The
manager has to take care so that the goals of the restaurant are represented to the employees as
realistic.
To plan manager’s own goals: In the next step, the manager will set his or her own goals to
make the business of the new restaurant successful. To motivate the employees and his team
member, he has to demonstrate his own goals to the employees and team members.
Recognition of the performance of the employees: After opening the restaurant, the manager
should periodically evaluate employees’ performance and declare their good performance in the
company newsletters and magazines. The employees, who perform well in the organization,
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should be provided incentives based on their performance .This will motivate those employees
and the other employees as well (Shields et al., 2015).
Innovation by the employees: Competition is a common feature in present business scenario
all over the world and hence, innovation is necessary to compete with the competitors in both the
national and international market (Åkesson et al., 2016). The manager of the new restaurant
should encourage innovative business ideas of his or her team members and he should create a
good working environment. Thus, the manager should admire the new talents of the employees
to achieve organizational goals.
Training and development programs: Team members have to perform many types of tasks in
an organization, be it a big or a small one. In the new restaurants of London, the employees have
to deal with various types of customers, they have to talk with the customers and know the
customers’ needs and requirements (Czaja and Sharit, 2016). To perform the above duties,
training and development program with various behavioural theories are necessary to train the
employees. Proper training will make the employees skilled and competent to satisfy the
customers. In the above ways, the employees will be pushed forward by the manager to achieve
their goals.
3.2 Justify managerial decisions made to support achievement of agreed goal or objective
and recommendations for improvements.
The managerial decisions of the manager of Frankie & Benny’s restaurant, for setting up of the
new restaurant in London, have helped largely the employees to achieve their goals. Firstly,
setting of the goals of the new hotels and representing them before the employees has helped the
employees to understand the problem and they has dealt the new customers accordingly so that
the actual goals can be met with. Secondly, the manager has evaluated employees’ performance
periodically (Keisu et al., 2018). The employees who have dealt the customers in proper way and
who have provided the portfolio of some new customers have been apprised and rewarded to
motivate other employees. Thirdly, the innovative ideas of some employees have helped to
discover new food items, new tastes of customers and new customer services. The system of
taking order through online service is the new idea that has been suggested by some of the
employees and the manager has encouraged them for such innovative ideas. Finally, the manager
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has trained all the team members through training programs. The employees of the new
restaurant have been trained with Beblin team roles theory through which the manager has
identified specific skills of each individual employee and has assigned their task in respective
field. The employees have also trained with some behavioural theories to behave with customers
in right manner (Montano and Kasprzyk, 2015). The employees have behaved properly with the
customers and the customers have been satisfied with their service. All these activities of the new
manager have lead to the productivity of the new restaurant in London. The following are some
recommendations for the development of the business of the new restaurant in London:
Internet is one of the effective tools to communicate with the customers in any type of business.
Hence, the manager of the new restaurant has to endorse some social media pages to
communicate with millions of customers in London and outside London. The social media
platforms – Face book, Twitter, Instagram will be used for such pages. The manager has to
introduce company’s new website in which the customers will order online the food items from
the restaurant.
Some local restaurants are there that are the competitors of this restaurant. The manager should
keep the updated information of the local competitors and their activities and modify its own
food products and services to compete with the competitors.
The manager of the new restaurant should take the feedback of the customers periodically and
modify its products and services according to the needs and requirements of the customers to
develop the restaurant business.
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Task 4
LO4 be able to create a career development plan for employment within a business and
services context
4.1 Explain how own managerial and personal skills will support career development
In the above case scenario, I have been appointed as a marketing manager in the new restaurant
at Stratford in London and for this; I have to design a career development plan. In that
development plan, I shall set my long-term objectives and I shall reassess my objectives based on
my experience.
It is important for me to develop my own skills and competency for my career development as I
am working as a marketing manager in the new restaurant in London. There are many ways of
developing own skills and competency such as training and development programs, observations
and some others. At the same time, it is important to increase and develop my knowledge. I will
have to work in that restaurant both as a manager and as a leader. There are many leadership
styles such as autocratic leadership style; democratic leadership style that will help me to
develop my skills and competencies (Galston, 2014). The autocratic leadership style will help me
to take my decision according to my own plan. However, this is not beneficial for all situations.
In my opinion, the democratic leadership will help me largely as it will allow other members to
take decision about their works. Sometimes the training will help me to learn how to behave with
the customers and what will be my attitudes to my team members. Through the training, the
other team members can develop their skills. The technical knowledge, operational knowledge
and political knowledge will help me to develop my skills.
Different leadership styles in different situations will teach me a lot to develop my skills and
competency. My communication skills will help me to learn how to pronounce the words while
taking to customers. In the new restaurant in London, there will be different types of customers
and I have to handle them in different manner. Hence, it is important to develop negotiation
skills and my developed negotiation skills will help me to perform better in my job (Cech et al.,
2015). This skill of negotiation will help me to handle difficult customers (Usher and Gómez,
2018). Thus, there are many opportunities of leadership and managerial skill development for my
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own career. Through the day-to-day activities, observation, studying and gaining knowledge, I
shall gain a lot of knowledge and experience that are helpful for managing this new restaurant in
London. Other than this, I shall arrange training and development programs that are beneficial to
both my career and my team members’ career. When my skill level will be high, it will be the
positive outcome to my present restaurant in London.
4.2 Review career and personal development needs, current performance and future needs
to produce development plan
To make a proper and effective development plan, it is very important for me to review my
career and personal development needs and evaluate whether my development plan is according
to the performance needs or not. If my personal development plan cannot be designed according
to the personal development needs, then there will be no improvement or modification in the
plan.
Presently, the intention of the pioneers of my new restaurant in London is to increase its sales
volume through customers’ satisfaction. For this reason, it is necessary for me to match the
objectives of my development plan to match with the goals of my restaurant. I have to acquire
necessary skills to meet the goals of my restaurant. Hence, at present, it is important for me to
improve my communication skill and have my leadership knowledge to perform my job. My
personal development plan will help me to identify the weaknesses and develop my skills
accordingly.
I have to evaluate my current managerial performance through applying different types of
techniques and methods. I have used my democratic leadership and I have noticed that I have
been able to manage my team members more skilfully and I have given them chance to take
decisions at the right times. I have calculated how many groups I have been given by my
management and how many decisions they have taken in a month. After getting the positive
outcomes from my activities, I have realized that the democratic leadership is the best leadership
style to fetch productivity in the management in different situations. With the progress of
development skills, I can evaluate by finding how many negotiations I have made in a month and
how many successes I have in a month. After taking training from the company, I have evaluated
my progress and I have noticed my progress in my skills to manage the restaurants. I have
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learned my communication styles and have applied those styles while dealing with the
customers. I got the feedback from my customers and found my weak areas of behaviour and
attitudes. At the same time, I have feedback from my colleagues and subordinates and they have
given positive feedback regarding my behaviour and attitudes. Finally, I have made the team
members trained with proper English language who had deficiency of English language. Now
they are able to speak with customers fluently in English.
When I have reviewed my personal development plan, it has found some more weak areas that
are to be developed for my future progress. I have found further that it has been a little difficult
for me to finish a project within a stipulated time. I feel that I need a training program to develop
my skills for this. This will cost much and it is a time-consuming process. The higher authority
approval will have to be taken for this. The following are the areas for my further development:
 I have to develop democratic leadership style
 I have to participate in more training and development programs for self-development.
 I have to apply my previous experience in my work field.
 I have to develop my communication skill more.
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Conclusion
This assignment is based on the discussion on the leadership and management of a business
organization. Various management skills, leadership styles and personal skills have been
discussed in this chapter. Personal development skill has a great important for the improvement
of the skills of a leader or a manager. The objectives of a manager’s development plan have to be
matched with the goals of the organization. Different management theories and leadership styles
have been discussed on different case studies in this paper to explain those theories and styles.
Through this assignment, one will be able to have a detailed knowledge on the managerial and
leadership skills to manage an organization.
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