Developing Market Presence | Marketing mix Evaluation

Running head: DEVELOPING MARKET PRESENCE
DEVELOPING MARKET PRESENCE
Name of the Student
Name of the University
Author notes

1
DEVELOPING MARKET PRESENCE
Executive summary
Marketing is becoming more and more important for the brands in present time business. The
companies that are investing in the markets of smart phones or other electronic goods are facing
challenge for technological interventions and increasing competition. Most of them use several
marketing tools to analyzes and overcome the problems. These marketing tools are the medium
to organize and execute the marketing standards, means and objectives of a company. The
marketing mix is one such tool that is used to pursue the marketing aims of a company. This
report is based on the marketing mix of Samsung Galaxy brand and evaluates their marketing
strategies. There is some proposed marketing mix so that the business can be improved.

2
DEVELOPING MARKET PRESENCE
Table of Contents
Introduction..........................................................................................................................3
Marketing mix Evaluation...................................................................................................3
Product in Marketing Mix of Samsung Galaxy...............................................................4
Place in Marketing Mix of Samsung Galaxy...................................................................6
Promotions in Marketing Mix of Samsung Galaxy.........................................................7
Pricing in the Marketing Mix of Samsung Galaxy..........................................................8
Marketing mix Proposal......................................................................................................9
Conclusion.........................................................................................................................11
References..........................................................................................................................12

3
DEVELOPING MARKET PRESENCE
Introduction
Marketing is considered to one of the most important part of present day business. The
communication and technology has improved the scope of marketing and reaching to the
customers. Most of the time, the companies use several of tools in order to excel their marketing
strategies and gain competitive advantages in the market. These marketing tools are the medium
to organise and execute the marketing standards, means and objectives of a company. The
marketing mix is one such tool that is used to pursue the marketing aims of a company.
Companies make their marketing decisions by using the marketing mix tool so that each and
every aspect of the business is met. In this report, the marketing mix of Samsung’s product range
Galaxy will be discussed with all its important elements. The report will also have some
proposed marketing mix framework for the company for future references.
Marketing mix Evaluation
The basic idea of marketing mix is related to four level of business decision making. This
levels are also called the 4Ps of marketing and comprises of product, price, place and promotion.
The 4Ps of marketing are considered to be the main indicators of the decision making process.
The companies are expected to finalise their objective from the business venture and arrange the
marketing mix accordingly. In the case of Samsung Galaxy series, the marketing mix plays an
important role in understanding their marketing strategies.
Samsung has become of the most known name in the electronics market. Among all its
products, the company has specifically earned reputation for its mobile phone ranges. Galaxy is