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Developing Organizational Marketing Objectives

Added on - 23 Nov 2020

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Developing Organizational MarketingObjectives
Table of ContentsINTRODUCTION...........................................................................................................................1Organization's mission...........................................................................................................1Organization's vision..............................................................................................................1Organization's purpose...........................................................................................................1Organization's Value..............................................................................................................1Organization's Strategic direction and targets........................................................................1Situational Analysis................................................................................................................1Legal and ethical Requirements of Aldi.................................................................................2Strategic Direction of Aldi.....................................................................................................3Impact of Strategic directions on marketing activities...........................................................3Evaluation of the effectiveness of previous marketing and positioning strategies................3SWOT Analysis......................................................................................................................3Evaluation of previous marketing opportunities undertaken by the business for profitability4Evaluation of marketing performance against previous objectives, targets to identify criticalsuccess factors, and areas for improvement...........................................................................4Identify potential marketing opportunities and analyze these marketing opportunities forviability and potential contribution to the business................................................................4Assessment of external factors for each marketing opportunity............................................5Cost-benefit analyses of each marketing opportunity............................................................5Risk and opportunity assessment for each marketing opportunity.........................................5Assessing how each marketing opportunity are aligned with organizational goals...............6The impact on current business and customer base for each marketing opportunity.............6Develop marketing objectives................................................................................................6Ensuring the marketing objectives (developed above) are aligned with the forecaste needs ofthe business and market..........................................................................................................6Ensuring marketing objectives are compatible with organization strategic objectives anddirection..................................................................................................................................7Ensuring marketing objectives meet ethical and legal requirements:....................................7Documentation of both short term and long term marketing objectives...............................7
Document a risk management strategy that............................................................................7Ensure pitching (promoting) marketing objectives to your group and consider feedback given................................................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONThe report deals with Aldi which is one of a largest retail company at global level. Thestudy helps to understand objectives of marketing and describe company's mission, vision,purpose, value and strategic direction. It also describes situational analysis, legal and ethicalrequirements which are needed for business and by using SWOT analysis, report describes itsinternal environment that affect company. Further it presents marketing objectives anddocuments of risk management strategy.Organization's missionThe mission of Aldi is to provide best quality of products to poor who cannot afford toshop and it also supply employment at all over world.Organization's visionAldi's vision is to alter Australian shoppers so that they live richer lives and peopleshould enjoy the opportunity to buy groceries at affordable price with highest quality.Organization's purposeCompany's core purpose is to provide value and best quality to their customers by meansof fair price as compared to rivals so that they enjoy shopping(Solomon and et.al., 2014).Organization's ValueAldi is based upon three value chain i.e. simplicity, consistency and responsibility. Suchas the store in Australia are simple in design and all stores are similar to each other so that theycreate consistency and all employees must know their responsibility.Organization's Strategic direction and targetsAldi recently uses 'Good different' strategy in Australia to maintain pressure oncompetition and its strategic direction is basically focused on its mission so that it helps to raiseits profit. Company wants to target every region so that it reaches up to a global level(Katsikeas,2014).Situational AnalysisCollaborators analysisAldi mergers with Nord and Sud in order to improve company'sefficiency.Further by taking help of Kohl's, Aldi change the entire store inorder to attract wide range of customers.1
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