Organization and Leadership | Haigh’s Chocolates

Running head: MANAGEMENT
Organizations and Leadership
Name of the student
Name of the university
Author Note:

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MANAGEMENT
Table of Contents
Task 1.........................................................................................................................................4
Mission, Vision, Purpose and Values of the Organization....................................................4
Strategic Directions and Targets for the Organization...........................................................4
PEST Analysis of the organization........................................................................................5
Legal and Ethical Requirements............................................................................................6
Impact of Organizational Strategic Direction........................................................................6
Current Key Products.............................................................................................................6
Major Markets for SWOT......................................................................................................6
Effectiveness of Previous Marketing Undertakings...............................................................7
Performance against established objectives...........................................................................7
Critical Success Factors.........................................................................................................7
Areas for Improvement and lessons learnt.............................................................................7
Task 2.........................................................................................................................................8
Cost and Benefit.....................................................................................................................8
PEST Analysis.......................................................................................................................8
Risk Analysis.........................................................................................................................9
Alignment of business opportunity with organizational goals.............................................10
Impact of existing business opportunity..............................................................................11
Task 3.......................................................................................................................................11
Part A: Report on the Marketing Objective.........................................................................11

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MANAGEMENT
Objectives.............................................................................................................................11
Assessment of the Key Performance Index.........................................................................12
Attainment of Business Objectives......................................................................................12
Compatible Objectives.........................................................................................................12
Measuring Consistency of the Objective.............................................................................13
Legal and Ethical Requirements..........................................................................................13
Part B: Long Term Strategic Objectives..............................................................................13
Risk Management Strategy..................................................................................................13
References and Bibliography...................................................................................................15

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MANAGEMENT
Task 1
Mission, Vision, Purpose and Values of the Organization
Haigh’s Chocolates has been one of the most influential brands of chocolate in
Melbourne. Being one of the most influential brands of chocolate in Melbourne, the company
offers a number of different high quality dark chocolate and related products to the
customers. The most important unique feature of the company products is that all the
chocolate products are homemade. The company is one of the leading chocolate brands of
Australia and has a wide reputation in the country. The vision of the management of the
organization has been to become a major brand of Australia and gain national recognition.
The mission of the enterprise is to develop a number of different types of unique handmade
chocolate and provide them to the customers. The presence of the business organization
across the nation supports the purpose of the company to build a strong brand of trust and
loyalty among the customers of the business and act responsibly.
Strategic Directions and Targets for the Organization
The uniqueness of the organization comes from the fact that the organization conducts
its operations in one of the most unconventional manner that helps them to gain recognition
and major market share in the business. The presence of a unique and exclusive business
structure and aim to transform into one of the most quality chocolate brands of the country.
As said by the chairman of the board of directors of Haigh’s Chocolates, the innovative and
creative vision of the management is something that provides them an additional strength to
the organization. The strategy of the organization to gradually engage in growth and
development and expand is something which is worth mentioning.