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Strategic Planning and Organizational Development

   

Added on  2019-12-03

15 Pages4506 Words148 Views
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DEVELOPING ORGANIZATIONALVISION AND STRATEGICDIRECTION
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 The role of key stakeholders of NHS in relation to the vision.........................................11.2 Factors that have their impact on business and its vision.................................................2TASK 2............................................................................................................................................31.3 Creating a vision for NHS................................................................................................31.4 Establishing the way in which individuals intend to develop strategic direction forbusiness or division................................................................................................................4TASK 3............................................................................................................................................52.1 Methods to communicate the vision to engage and inspire others...................................52.2 Assessing the way to build support for vision..................................................................62.3 Ways that will be used to communicate the vision and strategic direction to externalstakeholders............................................................................................................................6TASK 4............................................................................................................................................73.1 Leadership behavior required to promote the vision........................................................73.2 Necessity to embed the vision in business.......................................................................83.3 Using vision to derive NHS objectives that set the strategic direction............................83.4 Outlining the strategic planning process used within NHS..............................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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ILLUSTRATION INDEXIllustration 1: Stakeholder analysis..................................................................................................2Illustration 2: Strategic planning process......................................................................................10
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INTRODUCTION The purpose of research is to identify and develop a vision and direction for anorganization or division within firm. It is a crucial task to establish a vision statement in order toconnect with the firm's values and its mission. Vision statement helps in defining the purpose forwhich business came into presence. Furthermore, strategic direction provides benefits to the firmin the form of sharing a sense of organizational direction and purpose. In the current study,public sector enterprise has been selected which is NHS (Berkovich and Yoeli, 2010). It isprimary funded through central taxation and thus, provides a range of health services to peoplethat are residing in UK. The report describes the key role of stakeholders in relation to the visionof organization. Further, it analyzes the factors that affect the enterprise and its vision. At theend, report is describing the implementation of vision and strategic direction within NHS. TASK 11.1 The role of key stakeholders of NHS in relation to the visionNHS is required to pursue its goals and objectives effectively in order to achieve thedesired goals. Here, there are varied stakeholders who play an important role within firm so thatindustry can grow rapidly in size. Also, it assists in improving the performance of business anddelivers the best quality health services to patients. Through evaluating the primary stakeholders,it must involve determination of direct relationship with the health care group and thus,influences the development as well as business objective in its relationship with them (Boyatzisand Soler, 2012). Following are the key stakeholders of NHS with regard to vision. It is asfollows-Government- UK government plays the main role as stakeholders in order to managethe rules and regulations within care home. Also, it is essential for care providers tofollow the policies framed by government in order to enhance the care quality withinNHS (Rendtorff, 2011).Customers- Customers play a critical role as they are the individuals who acquire anduse the business products and services in order to fulfill their needs. Thus, business isrequired to analyze the needs and requirements of consumers in order to develop thevision statement of firm (Snyder, 2010).1
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