The assignment provided is a comprehensive task that delves into the realm of business strategy and analytics. It requires students to apply theoretical concepts to real-world scenarios, analyzing the impact of big data analytics on business strategy alignment. The assignment also touches upon international management, customer relationship management, and social media analytics, making it a well-rounded assessment of students' knowledge in these areas. With a focus on performance improvement and strategic decision-making, this assignment is designed to evaluate students' ability to think critically and provide actionable insights.