Development of Organizational Strategies for Café den

N A M E O F T H E S T U D E N T
Development of
Organizational Strategies
for Café den

Project Partner
 This is a small café in
the city of Sydney,
Australia. This café was
founded in 2008 and
the café is situated in
the outskirts of Sydney.
The café provides light
foods and non-alcoholic
beverages to their
customers. The café has
an employee base of 10.

Problem Space
 There some issues regarding the organization.
 Firstly, the menu of the café.
 Secondly, the customer service is very poor
 Thirdly, the café lacks unique selling proposition
 Fourthly, the recruitment process is not effective
●It is important to solve these issues as the
success of the café totally depends on these
particular aspects (Kerzner 2013).

Literature Review
The main focus is to review the recent developments
in the customer relationship management. The
related research on the change management is to be
investigated. The project is with full agreement of
management and focus on performance of the café.
There is a need for this research to motivate the
employees for growth of the café .
The underlying theories used is the motivation theory
 The rigour in theory is used in area of organizational
management (Easterby-Smith, Thorpe and Jackson 2012) .