Australia Marketing Management Report 2022

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Name of the Student
Name of the University
Author Note

1MARKETING MANAGEMENT
Executive Summary
The main aim of this report will be to discuss the competitive information about the selected
product, which is wireless charger used for phones, and the organization chosen is Samsung,
who are planning to expand their market in Australia. Detailed information will be laid down
here, along with the environmental scanning of the selected product. The type of orientation
that the organization will perform towards the selected market will also be there in this paper.
The analysis of the environment of the market place where the organization operates will also
be done, with the development of the marketing strategy according to the outcomes will also
be discussed.

2MARKETING MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Competitive Information............................................................................................................3
Environmental Scanning............................................................................................................4
Political Factors......................................................................................................................4
Economic Factors...................................................................................................................4
Social Factors.........................................................................................................................4
Technological Factors............................................................................................................5
Legal Factors..........................................................................................................................5
Environmental Factors...........................................................................................................5
Demand Forecast........................................................................................................................5
Segmentation, Target and Positioning.......................................................................................6
References..................................................................................................................................7