Strategic Positioning and Environmental Audit for Samsung

BUSINESS STRATEGY
(TASK 2)

2.1 Strategic positioning by conducting
organizational audit
 Organizational audit generally help the business
organization to take enormous actions in order to place the
venture where it is existing today to a desired position where
it will be placed in the future.
Organization audit for the given venture can be done with
the help of SWOT analysis so that the firm will be able to
achieve their goals and objectives in effective manner.
 SWOT analysis for Samsung has been discussed effectively.

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Strengths:
 Samsung is considered as one of the most successful electronic
manufacturers. Further, the cited firm is also the largest
manufacturer of the television sets, LCD, mobile as well as
smart phones.
 Samsung holds the largest market share in many of the product
categories.
 Samsung having strong manufacturing and marketing
capabilities which make them unique and different from other
competitors.
 Samsung took the advantage as by identifying the growing
economy of the Asian market and they have set their
manufacturing plant in India in order to reduce their logistics
and supply chain.

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Weakness:
Still, Samsung is unable to match the Apple marketing
capabilities in the smart phone market. Apple share price has
extended quite more and on the contrary, Samsung has faced
the loss of 2.3%
Samsung's marketing tactics are still not so sophisticated as
compared with Apple.
Cited firm is leader in hardware segment but they have to
still depend on the software from different other parties.

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Opportunities:
 Samsung is growing the middle class segment by selling
more of their electronics products at an affordable price in
whole world.
 Planning to increase their sale with the help of online
mediators like Amazon, eBay, etc.
 Mentioned company also have strong financial position and
have opportunity to get into unrelated diversification.
 Organization is focusing on obtaining patents with the help
of acquisition.

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Threats:
 Samsung is working on different segments and product line.
Failure in one of the product will surely influence other
products and will lead to decrease in goodwill.
 Chinese companies like Xiomi and Huawei are growing
rivals for the venture as they are selling mobile phones with
better specifications in quite low cost.
 If Apple started developing consumer electronics product
like home appliances, then Samsung will face stiff
competition in that segment as well.
 Rapid technological advancement and declined margins on
hardware products making tough for the cited organization.