Rethinking the Scientific Revolution

Running Head: DIGBY’S CRUCIAL STRATEGY 1
DIGBY’S CRUCIAL STRATEGY

DIGBY’S CRUCIAL STRATEGY 2
Table of Contents
Introduction................................................................................................................................3
Internal system factors relevant to a specific business’ strategy................................................3
Conclusion..................................................................................................................................6
Reference....................................................................................................................................7

DIGBY’S CRUCIAL STRATEGY 3
Introduction
Every business has various different departments that contributes to its productivity and
the primary source of revenue is dependent upon its sales and marketing activities. In this
current discussion Digby’s company’s key functional department have been analysed. The
company has four areas of core functionalities including production and planning, research
and development, finance and marketing and sales. Marketing department constitutes and
conducts various functions and is considered most crucial in making specific business
strategy.
Internal system factors relevant to a specific business’
strategy
Strategy is the course of action that managers of the business undertake for achieving one
or more organisation goal. Strategy sets course for varied organisational activities by
utilisation of various available scarce resource to attain a desirable state in the future.
Encompassing a strategic course of action is essential for the business as it is nearly
impossible to foresee the future hence strategy deals with long term developments (Teece,
2010). There are four main types of strategy such as the corporate level strategy, business
level strategy, functional strategy and operating level strategy. The current strategy adopted
will be a functional level strategy suitable for dealing with competition and the internal
system it will be applied to is marketing department.
A corporate strategy is a type which may be developed by the corporate management for
pursuing stability, growth, retrenchment and combination of types of strategies. These are
broader types of strategy that might be adopted for the entire organisation. Business level
strategies is fundamentally concerned with competition. Michael Porter’s three generic
strategies include cost-leadership, differentiation and focus strategy. These are the types of