Business Strategy: BSG Simulation and Strategic Decisions

Business Strategy

EXECUTIVE SUMMARY
The report of business strategy is prepared on BSG Simulation which is a web-based venture
that offers 24*7 services via computers having internet connection. Business strategy aids to set
overall goals for company as well as assist to develop a plan to achieve them. It comprises of
stepping back from daily tasks and looking where business is headed together with what its
priorities should be. Horizon is trainer company of and its marketing director looks towards
production ad selling of footwear. Decision about various organisational activities including HR,
operations, finance and marketing in year 11 to year 16 are discussed in the report. It also
includes reflection on application of various models that are SWOT Analysis, Bowman Clock
Strategy and so on. Impacts of emerging technology that is Robotics in eth company are
highlighted and some recommendations to business for maximising opportunities are part of he
report.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Identification and evaluation of major strategic decisions made during BSG Simulation..........1
With reference to relevant management models and concepts, evaluation of impacts of diverse
factors in business environment that are considered in decisions taken to develop competitive
strategy.........................................................................................................................................4
Critical analyse of impacts of emerging technology on future competitiveness of business as
well as useful recommendations for future managers of entity...................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10