Operation Management Mission of Digi Telecommunication

Operation management
7/5/2018
Digi Telecommunication

Operation management mission of Digi telecommunication
The paper includes the essay on the two assigned topics related to the familiar local company of
Malaysia that is Digi telecommunication. The company is the well-recognized company in
Malaysia that offer the services related to the mobile connectivity and service provider that
enable to 11.7 Malaysian to get the major benefits out of an increasingly connected world (Digi,
2018). The company ensure that they are able to manage the areas of management that take place
and are associated with designing and controlling the process of redesigning and production of
products and services (Digi, 2018).
The mission of the company is to provide the mobile connectivity with wireless services and the
company wants to become Malaysia preferable digital partner that offer the attractive and
personalised digital services. In addition, the mission of the company is the commitment to build
a connected Malaysia which enables access to mobile internet services with the application of it
by offering the customers a right combination of the devices, value pricing and others. This
mission of the company is supported by an efficient operation that brings out the best user
experience (Digi, 2018). In the current era, most of the companies do not share their operation
management mission but this is the fact that mission is linked with the general mission of Digi
Telecommunication.
The proposed operations management mission of the company is to produce the quality products
that can bring or enhance the customer experience. The company perform the operations within
the company to achieve their organisational goals which are to drive profit. Along with this, the
company ensure that they bring the sustainability in their business operations and practices (Digi,
2018). The key functions of the operation management that are performed by the Digi

Telecommunication include designing, planning, managing and coordinating. The company
performs these activities for running a business effectively and providing services to customers
in Malaysia market. An operation is a process of bringing the changing inputs and outputs
thereby adding the value to some entity. Right quality, right quantity with the right process is the
major requirements of the customers. When Digi telecommunication is able to meet these
requirements then they can lead to customer satisfaction and loyalty. The completion of this
basic requirement is possible with the effective management of operations. This is the reason the
company form missions that are related to the operations performed within the organisation. The
effective operation management includes 4 theories which include business process redesign,
reconfiguration manufacturing system, a lean manufacturing system and six sigma tools
(Investopedia, 2017). Different operation functions are performed by the company due to which
they have different types of mission, goals or objectives. The operations functions that are
performed by the company are discussed below: -
Designing: - Designing initiate with the product development which includes the different types
of features and characteristics of the products. Digi Telecommunication ensures that they design
their products and service. The mission linked with designing operation is to bring the innovative
products and services that can lead to customer satisfaction. Moreover, the effective designing of
the services and products will help in attracting the customers which will meet the mission of
enhancing the profit of company (Bamford and Forrester, 2010). While designing the company
make use of BPR theory which provides the support to the companies for the dramatically
restructure organisation by designing the business process from the ground up. The real example
of design for the new product includes Digi New XBee 3 which introduced by the company in
the year 2018. The product is the next generation RF modules that are built on an incredibly