Digital Aviation: Impact of Increased Demand for Staycations and Virtual Travel in the UK and China

Digital Aviation

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview................................................................................................................................1
Digital consumer culture in the aviation sector......................................................................1
Roles of digital tools play in the aviation sector....................................................................1
Digital Output / Digital News Report..............................................................................................2
Increased demand for staycations and virtual travel in the UK and China............................2
Concept of staycations and virtual travel......................................................................2
Market situation in the UK and China in terms of staycations and virtual travel.........3
Fluctuations in demand and supply for staycations and virtual travel in the UK and China
.......................................................................................................................................4
Impact of increased demand for staycations and virtual travel in the UK and China...5
Research undertaken........................................................................................................................6
Research philosophy...............................................................................................................6
Research approach..................................................................................................................6
Research strategy....................................................................................................................6
Research choice......................................................................................................................7
Research time horizon............................................................................................................7
Research techniques and procedures......................................................................................7
Useful sources with justification......................................................................................................7
CONCLUSION................................................................................................................................8
References........................................................................................................................................9

INTRODUCTION
Overview
Digital aviation is referred to the solutions and the use of the digital tools which is used in
the aviation industry. Aviation industry is the airline industry consist of aircraft, airspace, airport
and many more. They provides the support to increase the efficiency of airports with the help of
technological advances and digital transformation. It contains the activities like creating the safe
and secure shared airspace with the help of protected communication of data or information
frameworks with the increase of reliability and availability of aircraft via self sensing and self
aware technologies. There are three main pillars of aviation industry where digital aviation is
used such as commercial purposes and general purposes along with the military aviation
(Abeyratne, 2020).
Digital consumer culture in the aviation sector
It has been researched that the people with diversified backgrounds are more innovative
and creative in higher earning potential. These are the people who operates in the collaborative
manner with strategic decision making. In aviation industry, better decision results in the
increased safety for customers. There are different ranges of customers who uses the services of
aviation industry are such that old travellers who are aged and wants to travel on holidays on a
frequent basis. Business travellers customers are the frequent flyers who forms the big segment.
Budget conscious customers looks for the airlines which are inexpensive in nature and have the
low knowledge about the several services of the airline. Moreover, other form of travellers are
such that the urgent travellers and loyal travellers. Digital consumer culture in the aviation sector
wants that the management of aviation sector must be committed to the servicing of the
customers and provide the satisfaction in the entire journey experience as a whole. It includes the
convenient check ins and departure along with the arrival times and ticket reservations. The most
important is the avoiding delays because delays creates the negative impact on the customers
(Karaağaoğlu and Çiçek, 2019).
Roles of digital tools play in the aviation sector
The aviation sector has various digital technologies which are used and they have the
major roles to play in the particular sector. This sector uses the digital technology in order to
accomplish the efficiency and other cost savings in operations. Such tools are the augmented
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reality and robotics which are vastly used in the aircraft manufacturing in its process and also
used in the services of streamlined ground provisions. These are the digital technologies which
supports in optimizing the effectiveness and lower cost of operations along with the enhancing
the experience of the passenger. It has also improved the security and safety systems which has
lowered the load of the work on the flight crews. As per the investigation, newest digital trends
has emerged in developing the airline travel across the world. Some of the tools used are the
drones used in the airport and airlines, block chain technology, artificial intelligence, beacons
technology and biometrics (Qi, Tao, Hu and Nee, 2021).
Digital Output / Digital News Report
Increased demand for staycations and virtual travel in the UK and China
Concept of staycations and virtual travel
Staycations is the term which is used to define the vacation which is spent at home or
some where nearby. It is also known as the holistay and it is considered as the period in which
the family or an individual chooses to stay at home who also engages in the leisure activities
during the day trip which means the nearby distance from home and it does not require any
overnight stay at some other places. Therefore, the customers who chooses to vacate at home
instead of outside are basically the customers who are on the staycations. In context of the
aviation industry, staycation has a good image because there are flights which are which flies for
one day and two way routes. These are specially for the staycations where people wants to come
back on the same day after roaming without any overnight accommodations. It is highly
important for the aviation industry to look upon such innovations and creative fulfilment of
demands for the customers who prefer staycations rather than a long trip for short nap type
relaxations. Hence, this is a concept of staycation in the digital aviation industry where
customers who are technology freak desires the advanced services for their one day trip (Lehto,
Chen and Le, 2020).
Virtual travel is the term which is used for the virtual travels tours which sounds very
futuristic. It basically offers the framework of the existing locations with the help of proper
sequence of videos and photos aligned in front of the customers. In most of the cases, customers
have the flexibility to navigate themselves form one place to another as per their desires, needs
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