Digital Business: Growth and Impact on Operations

Digital Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Provide a brief description of the business, their mode of operation, the market segment ...2
Provide a detailed explanation of the key factors which may have been responsible for the
growth of your selected digital business................................................................................4
Identify and explain how these external forces may impact on the businesses operation.....5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Digital business is defined as the utilisation of electronic device for communicating the
values as well as promoting the firm's offering by virtual media. This mainly promote the new
and creative ways through which the organisation can able to connect as well as collaborate with
huge number of people into certain time duration. Also, information technology have played key
role in identifying the business operation and infrastructure with the help of internet for carrying
out regular regime efficaciously (Bharadwaj and et. al., 2013). This business transformation have
overcome the distance barriers as well as accelerated their development through leveraging the
market opportunity and explore business enhancement in effective manner. Mainly, the new
business creates the best possible benefits of digital media as they obtains online space because
of which this become comparatively simple for them for communicating with consumers as well
as promoting its websites by several platform such as SEO or social media. For this report the
chosen company is TESCO, which is one of the leading retailer having strong channel of
distribution. The organisation accomplish the requirements of consumers by retail outlets and
digital platform as well. There are several kinds of business which has various purposes but the
mode for dealing with consumers are traditional and digital platform. Similarly, E-commerce
model that is a part of digital business the register the domain name as well as formulate the
hosting account for inviting the consumer. On another side traditional business involves bricks as
well as mortal model that is physical outlets which recruit employees who can direct the clients
as well as direct consumers and assists them to obtain expected products. Therefore the
difference among traditional and digital business are discussed:
Traditional business includes face to face deals in which organisation sell their tangible
assets which consumers can touch, try, experienced and many others during shopping. In this
business can provide products or services to those customers who are into proximity as it can
able to reached at outlets as well as obtain the required products (Chaffey, Hemphill and
Edmundson-Bird, 2015). Moreover, this is essential for traditional media to know about the
dynamics but here the enterprises know about the modifying pattern after longer duration. On the
other hand, digital business is considered as the online medium which aids customers to obtain
products through utilising e- devices such as mobile, laptop and others. Also, the firms such as
TESCO falls under the digital business category that have boarder reach as it can formulate
online catalogue for displaying its offerings that can further availed through large consumers
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