Key Trends and Advantages of Digital Technology in Managing Virtual Business of Tesco

DIGITAL BUSINESS

Table of Contents
INTRODUCTION.................................................................................................................................3
TASK....................................................................................................................................................3
EXPLAIN THE VARIOUS KEY TRENDS AND ADVANTAGES OF DIGITAL TECHNOLOGY
THAT CAN BE IN MANAGING VIRTUAL BUSINESS OF TESCO IN GLOBAL
ENVIRONMENT..............................................................................................................................3
EXPLAIN THE VARIOUS DIGITAL BUSINESS MODELS IN THE CONTEXT OF VARIOUS
KEY ISSUES LIKE ETHICS AND CYBER SECURITY IN THE GLOBAL ENVIRONMENT OF
TESCO..............................................................................................................................................3
EXPLAIN THE IMPACT OF VARIOUS COLLABORATIONS AND STRATEGIC ALLIANCES
THROUGH THE MODE OF DIGITAL TECHNOLOGIES FOR TESCO......................................5
EXPLAIN THE VARIOUS E COMMERCE PRINCIPLES THAT COULD BE APPLIED BY
TESCO FOR THEIR ELECTRONIC BUSINESS PLATFORM......................................................6
CONCLUSIONS...................................................................................................................................7
REFERENCES......................................................................................................................................9

INTRODUCTION
Digital businesses are dependent upon the technology in order to grow and expand the
business operations. The concept of digital business helps in increasing productivity while
improving the customer experience and the business intelligence. Every business has their
different concept of shifting to the mode of digital business. The digital business tends to add
value to the skills and experiences of the customer. The digital businesses provide higher
revenues and better performance to the various enterprises that cannot be achieved through
the traditional mode of businesses (Berger and et.al., 2021).
Tesco is UK based Multinational Corporation that deals in groceries and general
merchandises. The headquarters of Tesco is situated in Hertfordshire, England. The
organization was established in the year 1919 and opted for expanding through the mode of
digital platform in the year 2001. The study revolves around the digital business of Tesco and
explains the various advantages, collaborations and the principles followed by Tesco (Di
Vaio and et.al., 2021).
TASK
EXPLAIN THE VARIOUS KEY TRENDS AND ADVANTAGES OF DIGITAL
TECHNOLOGY THAT CAN BE IN MANAGING VIRTUAL BUSINESS OF TESCO IN
GLOBAL ENVIRONMENT.
The various trends and advantages of digital technology that enhances or facilitates
the virtual mode of business of Tesco in the global environment are discussed below-
 Easy to access markets- The online market portals have facilitated in providing a
better and easy mode of reaching the customers. The online mode helps the
entrepreneur to reach the market through various online platforms and sell their
products to any part of the globe at any time. This promotes the various sellers to have
a reach towards the market (Dornberger and Schwaferts, 2021 Geringer, 2021).
 Decrease in overheads- The online mode of business decreases the need for the
various expenses that have been needed to explore the market through offline mode.
The online mode of business eliminates the needs for a physical retail outlet that saves
a lot of cost in owning and maintaining the outlet place. This also eliminates the needs
to hire staff in order to deal with the customers. The online mode of business can use
those funds and invest into some better marketing techniques in order to attract
customers towards their business.
 Potential for rapid growth- The digital mode of businesses allow the organization to
have an experience a rapid growth in their business as compared to the traditional
constraints. The online mode of business could excel with the help of various digital
marketing tools that can be used in order to attract customers and have wide customer
base in order to increase the sales (Härting and et.al., 2021).
 Widens the market- The online mode of business provides a wider platform or market
to sell and buy the products and services. Unlike the traditional offline mode, the
business is not limited to a geographical extent. The online mode facilitates to explore