Digital Business: Trends, Models, and Challenges

Digital Business

EXECUTIVE SUMMARY
Virtual business have the major impact on the global business. It is the lifestyle of the
generation to shop online. The current trends of the marketing is favourable for he business and
Situational analysis helps the business to evaluate the various factor of the macro environment.
Report also analysed the strength and weaknesses of the business. Also, explained the
importance of collaborative relationship. It helps the employees to work in team and achieve the
common goal of the business.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
QUESTION 1...................................................................................................................................4
Virtual business across the globe................................................................................................4
Key trends with Advantages and disadvantages of Virtual business..........................................4
Importance of technology along with impact on business..........................................................5
QUESTION 2...................................................................................................................................6
Define the situation and SWOT..................................................................................................6
Perform a situational analysis for Asos with the consideration of personalisation.....................7
QUESTION 3...................................................................................................................................8
Models and challenges associated with digital business...........................................................8
Discuss and define the information security threat and ethics....................................................8
Outline the challenges for information security threats and ethics in general............................8
Apply the critical analysis of emerging digital business model and challenges.........................9
QUESTION 4...................................................................................................................................9
Define new collaborative relationships and define strategies for digital technology.................9
Discuss the importance of new collaborative relationships and strategic alliances in digital
business.......................................................................................................................................9
Case study.................................................................................................................................10
QUESTION 5.................................................................................................................................11
Define digital business and E-commerce..................................................................................11
Compare and contrast the digital business and E-commerce....................................................11
Principle and application of digital business.............................................................................11
Compare and contrast digital business and e-commerce..........................................................11
Outline e-commerce principles and discuss their potential application to digital business .....12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Digital business is the mode of business in which various technologies are used to create
the unique and valuable product that enhance the customer experience. Traditional business are
modifying their business in to digital transformation(Beynon-Davies, 2020). In the current
market trends, People are more often to use the online platform to shop and It makes quick
purchasing in effective manner. This business is contributing in the advancement in the UK and
in foreign market. This report will cover the various situation and analysing the strengths,
weaknesses, opportunities and threat of the business. It also explain the virtual business and their
advantages in the global market. It will also analyse the current trends of the market. Further
more, It will explain the models of digital business and challenges associated with information
security threat. It also defined the collaborative relationship and strategies alliances by digital
business.
QUESTION 1
Virtual business across the globe.
Virtual business is doing business on online platform via the Internet. It can be with
physical stores in different locations. It will help the customer to shop with wide range of
products and services. In the current scenario, people are more often to use the online platform
and this is because the excess use of smartphones in individual lives. Virtual business is
impacting the global business towards digitalization and development of the country. Virtual
business will work with effective communication and smart use of internet. It help in shopping
the product from different countries and receive their products with quick delivery services.
Key trends with Advantages and disadvantages of Virtual business.
The current trends of the market is favourable for the virtual business due to its easy
accessibility and advance technology. People are love to shop through online platform which
offers unique and wide range of product at a point of sale. This will help the generation to cope
up with the current trends and their busy lifestyle.
Advantages of Virtual business:
 More satisfied the employees- It will help the employees to work in flexible working
hours with relax environment. It enhance the effectiveness of the individual and