Role of Technology and Artificial Intelligence in Digital Business and New Technologies

This presentation discusses the role of technology and artificial intelligence in digital business and new technologies. It covers the impact of AI on supply chain management, the strategic recommendations for Amazon, and the potential benefits of digital business models. The presentation also includes references to recent research on the topic.

DIGITAL BUSINESS AND
NEW TECHNOLOGIES

Table of content
• Introduction
• Findings from CW 1
• Conclusions Based on the summary of CW1
• Strategic Recommendations
• Conclusion

INTRODUCTION
• Technology plays a very important role in the organisation and is
considered the major drive for the running the operations of the modern
digital business.
• Artificial intelligence is another major and significant concept that is
considered to be a automatic pilot for the new innovation.

Findings from CW 1
• The organisations are focusing on improving digital technology
for the purpose to manage their supply chain.
• The impact of Artificial Intelligence on process of supply
chain.
• Supply Chain Global Acceptance
• Role of Artificial Intelligence in the supply chain and digital
Business

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• In context to Business, the company is focusing on the effective use and benefits of the usage of
artificial intelligence as the business tools and the global acceptance of the supply chain
management as an ease of doing business in a effective manner.
• According to the CW1, it basically looks into the importance of the artificial intelligence in relation
to the supply chain management and the use of artificial intelligence helps in improving the supply
chain of the organisation.

Conclusions based on the summary of CW1
• In context to CW1, it helps in deep understanding of how
the company “Amazon” has basically taken a lead role
when it comes to innovations and also making it difficult
and problematic for the other organisation in order to
match their investment.
• In reference to Amazon, the organisation has waggled the
supply chain technology industry and resulted in forcing
their rivalries to put up more focus and investment in their
supply chain.

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• In reference to AI technology, it is basically considered to be one of the driving forces behind the improve
business improvement for the organisation.
• With the support of the artificial intelligence it has resulted in increased repeat purchases. In reference to
the artificial intelligence, it is basically used by the customers for the purpose to predict the consumers
and also their buying pattern and is also involved in recommending the product to its customers.
• In context to AMAZON, the company is using the artificial intelligence in the most effective manner and
making the most effective use in customer queries area.

Strategic recommendations
• In context to Strategic Recommendations, it is basically a theme that
provides consistency and guidance to the actions and the decisions of
an individual or a company.
• With the help of right type of business strategy, it helps in deep
understanding of how the company gains a competitive advantage over
its rivals among a specific market or a particular industry.
• In reference to Amazon, the organisation has been experiencing fast
growth and involves penetrating various markets across the world.

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• In relation to the organisation, its time for the company to expand
its operations to the African Region which basically comprises of
the manpower and massive resource availability.
• In context to Amazon, the Africa is considered to be the huge
market for the company considering the population and the size of
the region.
• Moreover, the organisation is recommended to fully utilize the
company’s low cost structure for the purpose to improve its
competitive advantage and its profitability.

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• For Amazon, the organisation should invest in the creation of the
world class products for the purpose to improve its competitive
advantage which further helps in improving the brand image of the
company.
• Moreover, the company should focus on improving its brand image in
the global market with the help of using various social media
platforms.
• Minimizing Weakness: In context to Amazon, the company should
initiate strategies for the purpose to minimize weakness.

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• Market Expansion Opportunities: In context to AMAZON, the organisation has market
expansion opportunities in the developing nations.
• In reference to the company, the organisation should make strategic entry into markets which
belongs to the developing countries who have not been undertaken integration of the technology
and the high costs of innovation.
• The company should focus on allocating more resources for the purpose to acquire physical stores
for the objective of developing its brand image.

Conclusion
• From the above ppt, it can be concluded that Technology and
Artificial Intelligence plays a very important and effective role in
improving the business operations of the organisation.
• In context to the technology and artificial Intelligence use, the
organisations has take a major role in innovations and made tough
for the other companies to match their investment.

References
•Luz Martín‐Peña, M., Díaz‐Garrido, E. and Sánchez‐López, J.M., 2018. The digitalization and servitization of
manufacturing: A review on digital business models. Strategic Change, 27(2), pp.91-99.
•Wiesböck, F. and Hess, T., 2020. Digital innovations. Electronic Markets, 30(1), pp.75-86.
•Härting, R.C., Reichstein, C. and Sochacki, R., 2019. Potential benefits of digital business models and its processes in the
financial and insurance industry. In Intelligent Decision Technologies 2019 (pp. 205-216). Springer, Singapore.
•Vedernikov, M., Sandyga, I., Volianska-Savchuk, L., Chernushkina, O., Zelena, M. and Koshonko, O., 2020, September.
Specificity of corporate culture modeling at industrial enterprises in conditions of digital business transformation. In 2020
10th International Conference on Advanced Computer Information Technologies (ACIT) (pp. 595-600). IEEE.
•Schiavone, F., Mancini, D., Leone, D. and Lavorato, D., 2021. Digital business models and ridesharing for value co-creation
in healthcare: A multi-stakeholder ecosystem analysis. Technological Forecasting and Social Change, 166, p.120647.