This report articulates digital business and its key trends, advantages, emerging models, collaborative relationships, and strategic alliances. It also analyzes the impact of Russia's implementation of its own internet on digital business. Case study of Amazon is presented.
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DIGITAL BUSINESS OR ECOMMERCE BUSINESS REPORT
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EXECUTIVE SUMMARY The report was aimed to articulate digital business. With this regard, Amazon plc has been taken into consideration. The report deeply presented different dimensions of digital business. In the beginning, digital marketing concept with its advantages and disadvantages which are crucial for the business to analyse. The report will identify the key trend which are significant for the organization to develop better strategies and enhance the services which has a significant influence on the development of the business. The key digital business model which are emerging in the industry and has a significant influence on the success of the company. New and attractive collaborative tools which are crucial for the business to engage these aspects and enhance the overall marketing practices of the business in the industry. The implementation of the own internet in the Russia is also discussed in the business to carry out the digital business practices securely.
Table of Contents EXECUTIVE SUMMARY.............................................................................................................2 INTRODUCTION...........................................................................................................................4 MAIN BODY..................................................................................................................................4 1.1 definition of digital business..................................................................................................4 1.2 Advantages of digital business..............................................................................................5 1.3 key trends in digital business.................................................................................................5 1.4. Application to using digital business and key trends in amazon..........................................6 2.1. new, emerging digital business models................................................................................6 2.2. key issues in emerging business models...............................................................................7 2.3. Use of digital business model by amazon.............................................................................7 3.1. Defining new collaborative relationship and strategic alliances..........................................8 3.2. Advantages and disadvantages of collaborative relationships and strategic alliances.........8 3.3. Use of collaborative relationships and strategic alliance by amazon...................................9 4.1 the impact of internet on digital business............................................................................10 4.2 determining the Russia's implementation of their own internet on digital business............10 CONCLUSION..............................................................................................................................11 REFERENCES................................................................................................................................1
INTRODUCTION Digital business allows the business to manage buying and selling of goods and services with better collaborating with business partners and forming the electronic transactions in organization. While e-commerce is narrower scope of e business as well as digital business. Amazon is the great example for digital business and it serves with broad range of products and services to the customers and specially in UK itself(Senyo, Liu and Effah, 2019). Thisreportwillaimatkeytrendsandbenefitsofdigitaltechnologywiththeir implications for managing the virtual business in global environment for the organization. For the same it will evaluate what is digital business and their benefits. Further, it would evaluate the impactofnewcollaborativerelationsandstrategicalliancesbydigitaltechnologyfor organization. At the end of report, it will analyse the impact of country specific local internet over digital business by critically reflecting to Russia's implementation of its own internet on digital business. It shows what will be the consequences of developing the personal network in the specific areas and how it works and provide the benefit aspect in the country for citizens. MAIN BODY 1. Overview of key trends and advantages 1.1 definition of digital business The virtual business refers to the business who conducts the business operations via internet. It may or may not have some kind of physical presence like it can be office or warehouse, but it doesn't have the physical locations for customer to make the purchase. Digital business concentrateson getting competitive advantageswhich technology helps them to increase(Bican, and Brem, 2020). On the other hand using digital business helps in several ways but mostly the major factors which takes place such as it can be supportive to enhance their productivity. 1.2 Advantages of digital business Customer satisfaction, retention and loyalty have always been crucial for business survival and growth. The strong customer experience refers to powerful customer loyalty, increased sales and more target audience for business(Nugroho and Hamsal, 2021). Digital business allows customer to take advantage of the services and shop freely without any lengthy process. Mostly people prefer making purchase through online sources as it feel comfortable to
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shop and fulfil their needs. In familiar with the same people nowadays chose over online shopping methods comparatively with purchasing from retail outlet (O’Leary, 2021). 1.3 key trends in digital business Mobile devices :the entire market run on mobiles where each and every customer considering the use for the same. Mobile e-commerceis the key trends influencing in market in which all other online retailers swear by(Sousa and Rocha, 2019). The holiday sales are the huge reason for business to make advantage and it is the biggest opportunity for business to capture the customer attention. User experience :it is also relevant with upcoming trend in digital business, as time changing it is essential for business to personalize the user experience. It can be catered by faster shipping methods, competitive prices, comfort in navigating on website, and flawless checkout experience(Wirtz, 2019). Artificial intelligence :artificial intelligence and machine learning are concerned with digital marketing industry, it is beneficial for business and can be easily affordable. One of the most accessible parts of AI is chatbots in which customers can communicate with customers instant ways, track the behaviour of consumers and further providing the personalise answers to customer questions via machine learning(Kim and Kim, 2022). 1.4. Application to using digital business and key trends in amazon Strategic use of technologies In this modern era, amazon is the business who is making effective use of artificial intelligence as such it would be easier for customer to shop online and get advantages from useful facilities(Park and Mithas, 2020). Furthermore, the company will also expand their operations to new drone delivery in specific locations. Voice service Amazon is accessible to broad range of customer information and leverages to enhance the voice service in the easiest terms of searching(Alfonso and et.al., 2021). Video search In the current scenario amazon have the beta version for video in search ads which enable the advertisers to make a product detail page campaign or custom landing page campaign. 2. New and emerging digital business models and key business issues
2.1. new, emerging digital business models The digital business model can be described as model which leverage digital technology for improving the several aspects of organization. It shows how the business acquire customers to what kind of product and service is being provided(Li, F., 2020). There are various types of emerging business models. Freemium model It is one of the frequently used models which is concerned by most of the businesses in which the consumer gets the product or it can be service with free of cost(Al Amin and et.al., 2020). Marketplace model This is model is relevant with two side market in which seller and buyer uses third party platforms to commerce goods and service. Although it could be possible to use membership fees on the platform as well as to generate the money via advertising or premium positioning services. On demand model The model is suitable with virtual product or service that can be online video stores in which users can watch video for certain time period. 2.2. key issues in emerging business models There are some issues which can lead to harm the business operations and can be major threat for business(Ansong and Boateng, 2019). Cyber security is becoming the major issue for individuals and companies, in the world where everything is based on internet. Ransomware It is consisted of hacking into user data and preventing them from accessing it until ransom amount is paid. These attacks can be critical for business who cannot access to their data for running the daily operations. Phishing attacks It is type of social engineering attack which often used for steal the user information, which includes login credentials and credit card numbers(Joo and Hyun, 2022). Machine learning and AI attacks The artificial intelligence and machine learning technologies is growing immensely and it is useful for massive development in various sectors. These technologies may be used in terms of executing the cyberattacks and posing threat to business.
Cloud security attacks The cloud service is mostly used in personal and professional needs, hacking cloud platforms to user data is the tough challenges in cyber security for business(Babenko and et.al., 2019). 2.3. Use of digital business model by amazon The business model of amazon was based on e-commerce that has been changed and incorporates entertainment, cloud, music, cloud computing, deliveries of meal and many more. From the single side e-commerce platform, amazon is moved into complex digital ecosystem. Amazon business model is no single entity but also portfolio of business models. Amazon has changed rapidly and established it as the biggest companies in history and with AWS company have global reach and dispersion capability offering digital and physical products(Merzlyakova, Ershova and Bridskiy, 2021). Jeff Bezos Flywheel Model is conducted to ensure the cost generating operating cycle. The business inventories should not be unfavourable with customer service and always cater the best service to their customers well in time (Cui, Xiao and Zhang, 2021). 3. The impact of new collaborative relationship and strategic alliances 3.1. Defining new collaborative relationship and strategic alliances Collaborative relationship is the term in which two or more individuals work together for to achieve in carrying out common goals. It has become preferable in solving the working with several peoples having the different point of view(Krasnov and et.al., 2019). 3.2. Advantages and disadvantages of collaborative relationships and strategic alliances The new collaborative relationship works effectively through digital technologies and made the working easier to conduct the business operations and other aspects. Theadvantages of online collaborations are: It gives the team members tools which is required by them to work with others from any locations. It decreases the downtime and enables people to be productive. It is highly cost effective as compared to traditional methods and with reach of all size of organization (Zhang and Dai, 2021). Disadvantages Personal contact is reduced that can be lead to confusion over what is expected of team member, the member should be accountable for their own task and keep other as well.
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It could be tempting to broaden the amount of people in collaborating, without adequately assessing to the reasons why the need for collaborating is essential (Cao,Shao and Zhang, 2022). Advantages of strategic alliance It allows business to get the competitive advantage via accessing to partner resources which includes markets, capital, technologies and people. These are also used for speeding up the product introduction and overcoming the legal and trade barriers. Disadvantages The primary con of this is fact which one partner manages all business internally must be dependent on second partner (Javid, Nazari and Ghaeli, 2019). The partner can become rival at some point, in case when it is profited enough from the alliance and grew through to finish partnership with the ability to manage on its own in market segment. 3.3. Use of collaborative relationships and strategic alliance by amazon Amazon make use of collaborative relationship for their team to work more effectively, teams are more collaborative and agile the business works for tools which brings the people or projects together, that will include online collaborations and communications tools(Sa and et.al., 2021). The relationship helps Crayon and AWS to convey innovation to faster service and supports them the best advantage the transformational power, agility of cloud. On the other hand, the strategicallianceis built between amazon and their suppliers, as such they are not competitors but also symbiosis relationship(Mohamad, Hassan and Abd Elrahman, 2022). 4. Impact of country specific local internet on digital business 4.1 the impact of internet on digital business The internet is fast, efficient and full of resources which supports anyone to carry out their needs(Thakkar, 2019). Online presence supplies the standing to business, enhance brand visibility as well increase the confidence of potential customer in company offerings. By using internet, it is essential tool for organizations while used in the correct ways. Internet has changed business practices a lot and opened up new avenues of conducting business. Communications technology aligned with internet has altered new concept to connectivity as well as scattering of information(Olajide and Kwak, 2018).
4.2 determining the Russia's implementation of their own internet on digital business It can be said that the conflict issues among Russia and Ukraine impact the prevailing data as well as internet dispersions. In similar way the war consequence of aim with establishing their own personal networks(Lu and Siegfried, 2021). Russia is having the population around 140 million and it is developed country in which the personal network would be immense. The war between the countries is leading separation in part of global unity as such with difficulty measures it is often to see Russia to introduce their personal network. It is to get manage over communication as well as data circle of nation. On the other hand, there are some advantages and disadvantages that determines the Russia implementation of their personal network (Gunnarsson and Nilsson, 2020). Benefits The major advantage of networks will be supportive for people in the prevention of concerning the global network and getting impacted by global condemnation. While in some circumstances individuals will be feeded with useful information which is benefit of nation so it rises the way of conducting. It will work as with provision of upper hand to nation(Ahmad, S and et.al., 2021). The network may prevent malicious power for getting into the networking system of nation, whereas most of the organizations can make their data safest. The private network sort out the risk of data management that is difficult issue for dealing and so on the private network can sort out the risk (Azoev, Sumarokova and Azoeva, 2019). The overall control is the major concern and advantages that is leading the Russia to evolve personal based network. Limitations The limitations of such network can be concluded in the ways when it directly affects the global communications where the world has analysed immense implications of crisis. Similarly, it is mandatory to share best practices with each other in restricting and fight against the worst fearful demon and it can be unfavourable due to the consequences of inadequate communication. While beingfragmented from globalworld impactthe abilityof specific countryto be competitive with other powers (Thorslund and Herrström, 2020). Although, personal network develops the high prospects for citizens to be unconscious about global trends that is being concerned with communication in digital networking.
CONCLUSION From the above report it had been summarized about key trends and benefits of digital business and the advantage of those trends in the context of Amazon. For the same it is identified the emerging business models and key business issues such as cyber security and ethics. It shows that how these threat can affect the business operations and chances of risk to business. It discusses the business model of Amazon and how they work effectively for business. Further, it has been executed the impact of new collaborative relations and strategic alliances through digital technology for business. At the end of report, it had analysed the impact of internet on digital business on the basis of country specific local internet. Also, it critically reflected towards Russia’s implementation of personal network on digital business by critically evaluating to their benefits and limitations how the personal network will be favourable to use.
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