Digital Business: Trends, Advantages, and Emerging Models for Amazon

Digital Business

EXECUTIVE SUMMARY
It has been explained that digital technology refers to the utilisation of latest technology
or gadgets such as the internet, computers, mobile phones, systems, cloud computing etc. for
generating, organising, managing, storing and producing data that could help the organisation,
groups or individuals to enhance their performance. It described that digital technology and
transformation across the globe is occurring at very fast rates and the companies need to adopt
changes accordingly.
The report has focused on describing various digital transformation trends and its
advantage for managing the business of the company throughout the global markets. It has
explained that due to the rise of digital transformation trends like CBD, multi cloud architecture,
artificial intelligence etc. the organisations have gained various advantages for growth.
Along with this, it has described the applications for managing the business across the
globalized economy and the international market. It has also elaborated that the emergence of
digital models such as E-Commerce, free model, subscription model etc. has provided
opportunities to the country to improve cyber security and business ethics of their digital
business.
Moreover, report has provided evaluation of the impacts of collaborative relations and
strategic alliance of the organisation through digital technology and application of digital
alliances with the company. Along with it, the collaborative relationship and strategic allowances
of an organisation are explained that provides various advantages to the company.
Furthermore, report has described the various trends and advantages that can be gained
by utilising virtual or digital business techniques in the global market. Impacts of cryptocurrency
on the activities of Amazon will be also evaluated at the end of this report. In the end it has
discussed the meaning of cryptocurrencies and its impact on the digital businesses and evaluation
of the Bitcoin adoption by El Salvador.

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview of the Key Trends and Advantages.................................................................................1
Definition of Virtual/Digital Business....................................................................................1
Advantages of virtual/digital business....................................................................................2
Key trends in digital business.................................................................................................2
Digital Business in chosen organisation.................................................................................3
Emerging Models of Digital Business.............................................................................................4
Definition of the new emerging Models.................................................................................4
New emerging digital Models on improving the cyber security and ethical business...........5
Application of these digital models in the business...............................................................6
Evaluation of the impacts of collaborative relations and strategic alliances through digital
technology........................................................................................................................................7
Defining collaborative relations and Strategic alliances........................................................7
Advantages and disadvantages of strategic alliances or collaborative relationships.............7
Application of digital alliances through digital technology...................................................8
Impacts of Crypto Currency on the chosen organisation.................................................................9
Definition of Crypto currency and Examples.........................................................................9
Impacts of Crypto Currency on digital business....................................................................9
Critical evaluation of Bit coin Adoption by El Salvador.......................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital technology can be stated as the utilisation of latest technology or gadgets such as
the internet, computers, mobile phones, systems, cloud computing etc. for generating, organising,
managing, storing and producing data that could help the organisation, groups or individuals to
enhance their performance. In the rapidly growing world the use of digital technology and its
transformation has occurred with great speed that was not experienced by the world ever before.
In the constantly growing world the use of digital technology has not only supported the
organisations to store huge amounts of data and utilise them appropriately but it has also created
a wider network across the globe. Amazon is an American multinational technology company
which is involved in the E-Commerce and cloud computing business, established in the year
1994 and is headquartered at Seattle, US. The report will focus on describing various digital
transformation trends and its advantage for managing the business of the company throughout
the global markets. Along with this, it will describe the applications for managing the business
across the globalized economy and the international market. Moreover it will provide evaluation
of the impacts of collaborative relations and strategic alliance of the organisation through digital
technology and application of digital alliances with the company. Furthermore, it will be
describing the various trends and advantages that can be gained by utilising virtual or digital
business techniques in the global market. Impacts of cryptocurrency on the activities of Amazon
will be also evaluated at the end of this report.
Overview of the Key Trends and Advantages
Definition of Virtual/Digital Business
Digital technology does not have any well-structured or well-designed definition but in a
rough manner digital technology can be elaborated as the utilisation of latest technology such as
cloud computing, software, internet, computer algorithms, system generators etc. in order to
procure, classify, present, produce, analyse, Store and manage useful data and information for an
organisation, groups or individual to enhance overall performance. Gather has defined digital
transformation as "the process of utilising and simulating latest technology to support the
manpower for building a robust new business model.
1