Impact of Digital Technology on Collaborative Relationships and Strategic Alliances

This report evaluates the impact of digital technology on collaborative relationships and strategic alliances in businesses. It discusses the advantages and disadvantages of these relationships and how digital technology can be used to enhance them. The report also explores the role of digital technology in fostering collaboration and strategic alliances in the market.

Digital Business

Table of Contents
Contents
Executive summary..........................................................................................................................3
INTRODUCTION...........................................................................................................................1
Question 1 .......................................................................................................................................1
Provide overview of digital business with the advantages and disadvantages within
organization.................................................................................................................................1
Question 2........................................................................................................................................3
Critically evaluate new emerging digital business model...........................................................3
Discussion on new emerging digital business models:...............................................................4
How Favoured use digital technology: ......................................................................................5
Question 3........................................................................................................................................5
Evaluate the impact on new collaborative relationship and strategy alliance through the digital
technology...................................................................................................................................5
Advantages and disadvantages of new collaborative relationship and strategies alliance
through digital technology: ........................................................................................................6
How Favoured can use collaborative strategy and strategic alliance:.........................................7
Question 4........................................................................................................................................7
Discuss the E- commerce principle could be used by the organization......................................7
Discuss the principles of E- commerce:......................................................................................8
Apply E- commerce principle at the Favoured organization:.....................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

Executive summary
This report provides information about the digital business and how it impact the growth
and success of a particular organization. This include analyse of how digital business emerging
in the market and how the business increase its efficacy by the use of latest technology and
growth in the market. Effective growth in the business enhance the level of its profit in the
market. New trends in digital businesses helps its customers to gain better advantages and
effective services. The result of below analysis shows that there are various advantages and
disadvantages of digital business in the market and this helps businesses to gain effective
proficiency and growth. Digital business enhance the level of effectiveness in the market by the
use of effective technology that can provide its customers better services and growth.
Collaborative relationship and strategic alliance helps the business to gain better
objectives and growth in the market. Effective use of the technology can enhance the growth and
proficiency in the market. The company Favoured is digital business organization that works on
the growth and effectiveness of the future growth of their customers by providing them effective
services and market growth. Company use various technological services that enhance the level
of growth and efficiency in the market. Digital technology enhance the level of growth and better
future of the business in order to enhance the level of effectiveness in the growth and fulfilment
of needs and wants in the future. There are various disadvantages of the digital business that
company face and that could impact the level of growth and fulfilment of needs and wants of the
business. Digital business can be help the nation in the better growth and enhancement of goals
and objectives in the future. Digital business can enhance level of effectiveness in the services
and growth in the market. Below report explain the needs and wants of the future growth and
enhancement of the growth in the market.

INTRODUCTION
Digital business uses various technology and innovation to create new value business
model, internal capabilities, customer experience, to support core operation. Digital business
works of the capabilities and growth of market and enhance the level of operations in the
business. Digital marking businesses focus on the enhancement technical innovation and growth
of the company. This report is below based on Favoured, it is a digital market, branding, content
agency based in London and Leeds (Berman, S. J. and et. al., 2017). Company is innovation
marketing expert that strongly work on digital marketing strategies and proving in beautiful
content. Also this report contents information about digital business and its advantages and
disadvantages of digital business. Also it includes information about the new digital business
emerging in the market and how respective organization is use new digital technology. Also it
includes various strategies for the digital marketing that enhance the level of effectiveness in the
business. Also it includes information about new collaborative relationship and strategic
alliances through the digital technology. In the last it includes how e commerce principle can be
used in organization.
Question 1
Provide overview of digital business with the advantages and disadvantages within organization.
Digital business:
Digital business refers to the use of technology as advantages in its internal and external
operations. Information technology in the business play vital role in the growth and sustainability
of the business aspect. Digital business enhances the level of infrastructure and operation of
business so that effective growth to the organization can be provided. Digital business focus on
the effectiveness in the technology and innovation, so that effective outcome can be achieved. it
has an impact on the growth and effectiveness that enhance the level of transformation in the
business. Digital technology helps business to produce the effective services and provide better
growth in the market. In the context of Favoured, company is providing digital services to the
with more quality and quantity. Company provide digital strategies to other businesses so that
they can enhance the level of growth and efficiency in the market. Their digital marketing
services are data driven and tailored to the businesses and ensure that they step ahead from the
other competitors (Bresler, L. and Stake, R. E., 2017. The creative strategies that business use in
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order to gain better growth and provide advantages to the business. They provide effective
content marketing to the businesses to make effective impact on the mind of customers and
target audience.
Advantages of digital business:
Digital business beneficial for the businesses of all size by giving access to the mass
market and growth. Below are various advantages of digital business that could be beneficial for
the business.
 Global reach: Digital business is enable the businesses to have global reach so that they
can find new market and new target customer base. Trade in global business can enhance
the level of sale and effective growth of the business in the market. Global businesses
provide insight about the growth and fulfilment of needs and wants of digital business in
the market. Global reach of the digital business provides better quality of services and
enhance the level of effectiveness in the market. Also it enhances the level of
effectiveness in the growth and efficiency of the business in the market. Digital business
enhances the level of market growth in national and international market. In the context
of Favoured, company provide its digital services in the global market. They provide
quality services to the customers so that they can enhance their market share and growth.
 Lower cost: Digital business provides low cost marketing to the businesses so that they
can enhance the level of effectiveness and growth in the business. Digital marketing
enhances the level of effectiveness and growth so that they can provide better growth and
effective customer base to the business. Low cost marketing of the business and its
product and services enhance the business and its growth in the market. Low cost
marketing enhances the level of effectiveness and growth marketing methods.
 Trackable, Measurable, result: Digital marketing helps business to enhance the level of
effective measurement of online market. It enhances the level of web analytics and other
online metric tools makes. Online tools of the company help to make businesses easier to
establish how establish the effectiveness of campaign. Customer segment enhance the
level of detail information about the services they provide.
Disadvantages of digital business:
There are various disadvantages of digital business that have an impact on the growth and
advancement of business. Below are various disadvantages of digital business.
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 Skills and training: It is one of the most difficult tasks of digital marketing business, to
ensure that all the employees and staff members should be trained in most effective
manner so that effective growth can be achieved by the business. Digital marketing with
the successful growth and enhancement needs effective tools to provide growth to the
business.
 Time consuming: Sometimes digital business become time consuming and that affect
the market growth and enhancement in its processing. Online advertising campaign and
creating marketing take lot of time (Etro, F., 2017). This has impact on the growth and
proficiency of the market. In the context of Favoured, company provide digital services
to the customers and it impacts the time and growth of company.
 High competition: There is high competition in the digital business and that have an
impact on the growth and effectiveness in the market. It can challenge the business and
its growth in the market, also this has impact on the level of growth of business in the
market.
Question 2
Critically evaluate new emerging digital business model.
There are various trends in the digital technology that have an impact on the growth and
effectiveness in the market. Digital marketing strategy in the market has huge impact on the
growth and enhancement of global market. Digital business allows other businesses to enhance
the level of effectiveness and growth in the market. Also global market expansion in the digital
marketing enhances the level of effectiveness and growth in the market. Below are various
digital business models that emerging in the market for the better growth and development.
Definition of new emerging digital business models:
Digital business model is form of creating values based on the development of various
customer’s benefits by the appropriate use of technology. The main aim of digital technology is
to provide appropriate solution to the problem and increase the level of effectiveness in the
technology advantages. Technology in new business model enhances the level of effectiveness
and growth of the business in the market. Also this helps to enhance the level of effectiveness in
the various problems that business face in order to deal with the new technology and innovation.
Digital business model is created for the better growth and enhancement of digital business in the
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market so that effective growth can be achieved and effective outcome can be gain by the
businesses (Flick, U., 2017). Digital business focuses on the use of new technology and
innovation so that they can provide effective outcome. In the context of Favoured, company also
provide effective content and digital services to the customers for the effective growth and
achievement of growth in the business. Company provide effective digital marketing business to
the other businesses so that they can gain better growth and effective outcome in the business.
Discussion on new emerging digital business models:
There are various business opportunities for the businesses to grow and achieve effective
business and technology growth in the market. Also the effectiveness of the business and use of
digital technology in the business enhance the level of effectiveness and growth in the market.
Below are various new emerging digital business model that can help the business and its growth
in the market.
Fermium Model: It is one of the most frequently used businesses model that focus on
providing customer services or product free of charge. Also they provide effective product and
services so that customer can gain better experience and growth form those product and services.
They offer basic function on free of charge so that large number of customer base can be
achieved in the market and provide better sell of product and services (Gioia, D. A., Corley, K.
G. and Hamilton, A. L., 2017). This provides better satisfaction to the customers and provides
effective growth in the market.
Subscription model: In this digital business model product and services also offered as
subscription. This amount normally occurs ones is splits or a new services is created that is
bullied periodically. This main aim of this kind of business model is to provide customer
effective services and retain them with the business for the long period of time. In this customer
experience form the new services or expansion of the business in the market and provide better
outcomes to the business in the market.
On demand model: Technology has huge Impact on the world and also enhances the
level of effective business in the market. Whereas this model is focused on the time is money
structure business model. That have immediate business model enhance the level of effective sell
and outcome of the business in the market. The product is sold on the premium access to the
business model so that effective out comes can be achieved by the business and effective growth
can be gained.
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Thus, from the above discussion it can be understand that there are various types of new
digital business model that have an impact on the growth and enhancement of businesses in the
market. This kind of business model focuses on the effectiveness and growth of the businesses in
the market.
How Favoured use digital technology:
Favoured use digital technology in three forms; marking, creative, content. This three basic
business model followed by the company helps to enhance the level of effective growth and
achievement of businesses goals and objectives in the market. Company provide digital
marketing services to the other businesses for the better use of insights and data. They build
multi-channel marketing campaigns that boost the visibility of the business across the online
world (Green, J. L., Camilli, G. and Elmore, P. B. Eds., 2017). The second model use by the
company is to provide creative strategies to the business for the effective business growth in the
market and achievement of goals and objectives. They use data of business and conduct
extensive analysis and audit the heck out it to create unique strategies. The third business model
use by the company is content without ground work. They provide effective content according to
the various problems that business face in order to achieve goals and objectives in the market.
Question 3
Evaluate the impact on new collaborative relationship and strategy alliance through the digital
technology.
Definition of new collaborative relationship and definition of strategic alliance:
Collaborative relationship occurs when two or more people work together for the better growth
and achievement of competitive objectives in the market. They work towards the
accomplishment of common goals and objectives so that they can achieve better growth and
objectives in the market. Collaboration is complex process that sometimes becomes more
difficult for the people to communicate and listen to the other people. Collaborative strategy
businesses uses for the better growth and effective outcomes in the future. this enhance the level
of business growth and objectives in the market so that business can use it in more effective
manner (Huang, Y. M. and et. al., 2017). Effective communication in the collaborative
relationship is important for the better growth and achievement of goals and objectives in the
market. Whereas strategic alliance is an arrangement between two companies to undertaken a
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mutually beneficial the project and enhance the level of growth of business in the market. The
project is retaining individual and increase the level of efficiency in the market growth. also
strategic alliance helps individuals in better growth and enhancement of goals and objectives.
Advantages and disadvantages of new collaborative relationship and strategies alliance through
digital technology:
New collaborative relationship:
Online collaboration is fast becoming a permanent feature that helps the business to gain
effective growth and achievement of goals and objectives in the market. Companies and
organizations are attracted by the cost effectiveness of the technology that allows employees to
work together anywhere they want, at any time using any internet source. Below are various pros
and cones of new collaborative relationships.
Productivity:
Pros: The main advantages of collaborative relationship is it gives team members tools they
want for the effective growth to work and enhance the level of effectiveness. It allows them to
product effective productivity and growth in the market so that they can gain better objectives
and growth.
Cones: Due to the access to the internet personal contact reduce and this impact the social needs
and wants of the person. Also this lead to the confusion that impact the growth and development
of business online.
Efficiency:
Pros: Employee spends three hours a day to search effective information and provide better
access to the growth and efficiency to the market. Whereas with the collaborative alliance they
make effective research that enables them to increases the level of effectiveness and growth in
the market. Also this helps the employees to provide effective efficiency in the growth of
services they provide and increase the level of effectiveness.
Cones: The online collaborative effectiveness can impact the level of growth and success
business achieve for the better outcome and success of goals and objectives in the market. It
reduces the level of effectiveness in off line services that may have an impact on the growth and
effectiveness of the person growth.
Strategic alliance:
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There are various advantages and disadvantages that many have an impact on the growth of the
business. Below are various advantages and disadvantages of the businesses that could impact
the level of effectiveness.
Advantages:
The main advantage of strategic alliance is it provides practices to reach the goals and
objectives of the business so that effective outcome can be achieved in the market also this
impact the level of growth and efficiency in the market. It expands the level of customer base in
the market also helps the business to gain effective outcome and achievement of goals and
objectives. It gives access to the level of innovation in the market and enhance the level of
effectiveness.
Disadvantages:
It may affect the level of effectiveness in the growth and achievement of goals and objectives of
the employees and also can impact the level of efficiency in the market. The crossover of the
employees may affect the level of effectiveness ad growth in the market. It may conflict the level
of ownership in the market also impact the level of efficiency.
How Favoured can use collaborative strategy and strategic alliance:
Effectiveness and growth of the business may affect the level of growth and success to the
company. Favoured can use collaborative alliance with the other companies that help in better
growth and achievement of goals and objectives in the market. Collaboration with the other
businesses can help in better growth and achievement of goals and objectives. Use of strategic
alliance in the business can enhance the level of the company growth and enhance the level of
effectiveness.
Question 4
Discuss the E- commerce principle could be used by the organization.
Define E- commerce:
E- Commerce refers to the buying and selling of product and services via the online platform.
That helps the business to gain better growth and enhancement in data money to complete the
growth and objectives in the market. This helps the business to sell the product and services to
the customers across the borders (Karunarathne, M. S. and et. al., 2017). This provides better
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growth and achievement of goals and objectives to the business so that they can achieve better
objectives. Electronic commerce enhances the level of effectiveness in sell of product and
services to the customer.
Discuss the principles of E- commerce:
There is various principle of e commerce that enhances the level of growth and
proficiency in the market. Below is some principle of e commerce is explained.
User Friendliness:
An e commerce web site should be easy to navigate by its users so that they can provide better
growth and achievement of goals and objectives in the market. A easy search process should be
followed so that the business can achieve its goals and objectives in the market and enhance the
level of effectiveness. E commerce allows the customers to increase the level of effectiveness
and growth of the business in the market so that they can gain better objectives in the market.
Unique Design Elements:
E commerce web sites should different from the other competitors so that effective outcome can
be achieved by the organization (Mackey, A. and Gass, S. M., 2019). Unique design and features
can help the businesses to enhance the level of customer base and growth in the market.
Apply E- commerce principle at the Favoured organization:
Favoured use various principle of the e commerce that enhance the level of effectiveness in the
growth and effectiveness in the market (Kleis, L. and et. al., 2018). Also this helps to gain better
objectives and growth in the market. They can innovate new web sites that can help them to
attract the customers and increase the level of customer’s base in the market. Also company
should follow the guidelines that help to achieve the goals and objectives of the business in the
market.
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CONCLUSION
Based on above, it can be concluded that digital businesses improve market effectiveness as
well as growth. Additionally, digital business aids the market in increasing its level of innovation
and growth. Businesses can expand and become more competitive in the market with the help of
digital business. There are a number of new emerging digital companies that can help fuel
market growth and objectives. There are a number of digital businesses that can boost the
market's effectiveness and growth.
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REFERENCES
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