Digital Business: Benefits, Limitations, and Emerging Models

Digital business

Table of Contents
INTRODUCTION ...............................................................................................................................3
MAIN BODY ......................................................................................................................................3
Explain about the digital business with benefits and limitations within organisation context ......3
Analyse and evaluate new/ emerging digital business models in relate of key business problems
like cyber security and ethics that chosen enterprise can adopt .....................................................5
Examine the impact of new collaborative relationships and strategic alliances through digital
technology........................................................................................................................................7
Briefly analyse how e-commerce principles could be used by by firm ..........................................8
CONCLUSION .................................................................................................................................12
REFERENCES...................................................................................................................................13
Books & Journal: ..........................................................................................................................13

INTRODUCTION
The business market is wider and broader and it is changing at rapid scale. In this
contemporary business environment, every organisation has become active towards the change of
market situations and it is crucial to focus on change so that competitive benefits are achieved.
Main aim of this report is to understand the importance of digital business (Bodsworth, 2017). With
this changing time period of business and technology, it is essential for entity to have relevant
knowledge and expertise about the technology advancements on basis of which enterprises are able
to easily achieve their core objectives. Captify, a data driven firm located in United Kingdom. It
mostly focuses on data and information, advertising and analytics services. This report consists of
overview of digital business with benefits and limitations, emerging digital business models, effect
of new collaborative relationships and strategic alliances and e-commerce principles.
MAIN BODY
Explain about the digital business with benefits and limitations within organisation context
The market is wider and consists of small, medium and large firms. Digital business is to be
defined as creating new customers, business models, customer experience which leads to accessing
of competitive benefits. With this higher flexibility of market, it has become crucial to focus on the
changing needs of customers, consumers, stakeholders in order to achieve higher profits. In relation
of Captify, their main mission is to fuel the media by providing with with variety of data and
searches. It is to be viewed as one of the most trusted brand as it is a single largest holder of
expansive pool of search. They have their offices at many locations such as U.S, London, Canada,
Australia, etc. With their large number of clients and effective services they are able to deliver
positive output to business as well as clients. Captify is also aiming towards use uses of data
technologies in order to increase the competency level (Domazet, 2018). Moreover, with this
ongoing situation of pandemic, it has become crucial for every entity to executer their functions as
well as operations with adoption of technology & advanced use of hardware/ software. It is
responsibility of both managers and leaders to ensure that correct tactics & strategies are being used
while using advanced or digital technologies within product or service. Digital technologies have
also challenged existing business models and continue to do so. One of the key driving forces of it
is the capacity of innovation and the consumerization of IT certainly also plays a role. Digital
business is about that stage you see in many maturity models in marketing, ICT, social, business,
you name it): the converged – or fully connected/integrated stage. From a sheer technology
perspective it goes beyond the famous third platform and the evolutions we are witnessing today:
cloud computing, the Internet of Things, mobile, Big Data, etc. With these important digital

technologies, Captify is adapting a new way of doing business which results in development and
growth.
The emerge of digital business rises from year 2001, but it is often stated birth of digital
marketing and business came into existence when Ray Tomlinson sent the first ever mail in 1971.
Most of businesses are equipped with digital businesses as it helps them to access to market strategy
as well as advantages. With emerge of new technologies and increase of competition level in
market, it is necessary to be aware about such new changes which are needed at priority level by
business. Also, effective strategies are required to adopt the concept of digital business in proper
manner. Further, most of the entities have been providing work from home facilities due to assist of
digital transformation. It is too stated that with access of proper digital resources, it is easier to
make decisions within effective manner (Fadillah, 2019).
Digital business- advantages
Enhanced data collection- Digital business main benefit is that it helps in increasing and
access to data collection in easy way. With use of technology and software, it is easy to access to
information of customers, clients in easy way. It develop and creates a data system which is useful
for gathering of data. With this large data collection of consumers, entity is able to examine the
different situations and resources which are useful for business opportunities (Holotiuk, 2017).
Great resource management- It is another advantage of digital business in which data is
used as tool for generating resources and execution of activities. With help of this transformation,
it is easier to access to resources in proper manner. In context of Captify they uses the data with
proper considerations.
Data driven customer insights- With adaption of digital business, it is easy to gain
information and customers about their preference, needs etc. It is beneficial to generate data so that
strategies are easily implemented. In reference of selected brand, they uses their data tools by
conducted proper market analysis.
Disadvantages
Dependent on technology- Using digital business is beneficial but to use an enterprise has
to rely on technology tools, software, applications, etc. Technology is flexible and changes with
time period. In reference of Captify, they have to update their technologies to provide effective
services. A slight change in technology can negatively affects upon overall organisational structure
at wider scale. Dependent on technology can leads to correct benefits as well as also results in
better productivity.
Cost expensive- Adopting technology is not easy and it is cost expensive as because high
amount of cost and resources are required in order to adapt technology/ new software to business.