Digital Business

Digital Business
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EXECUTIVE SUMMARY
The report of digital business is prepared of Asos which is leading online retailer that is
specialised on selling cosmetics and clothing over internet. The company was founded in 2000
with the objective of becoming number one location for fashion loving people. Digital business
benefits in deriving ability of entity to rapidly growing along with expanding into new markets,
reaching new customers, uncovering together with forming partnerships and innovation.
The report discusses about key trends, benefits and limitations of managing virtual business
and importance of technology for a company. Further, it compares and contrast among SWOT
analysis and situation analysis. It also evaluates digital business models and determines key
challenges related to information security threats and ethics. At last, it highlights importance of
new collaborative relationships and strategic alliances through digital technology for
implementing personalisation along with differentiation between digital business and e-
commerce.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
QUESTION 1 ..................................................................................................................................4
Discussion of trends, advantages and disadvantages of managing virtual business in the global
environment.................................................................................................................................4
Discussion of importance of technology along with its impacts on businesses..........................5
QUESTION 2 ..................................................................................................................................6
Compare and contrast Situation and SWOT analysis..................................................................6
Perform a situation analysis for any one business in the above cases focussing on
personalisation.............................................................................................................................7
QUESTION 3...................................................................................................................................8
Critically evaluation of emerging digital business models and challenges associated with
information security threats and ethics in general. Perform a critical analysis with respect to
the case study scenario.................................................................................................................8
QUESTION 4.................................................................................................................................10
Critically evaluation of the importance of new collaborative relationships and strategic
alliances through digital technology for implementing personalisation....................................10
QUESTION 5.................................................................................................................................11
Compare and contrast digital business and e-commerce...........................................................11
Outline e-commerce principles and discuss their potential application to digital business ......12
CONCLUSION .............................................................................................................................13
REFERENCES .............................................................................................................................14
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