Designing a Digital Marketing Campaign for Amazon

This presentation provides insights into designing a digital marketing campaign for Amazon. It covers the importance of setting goals, choosing KPIs, budgeting, reviewing previous campaigns, analyzing competitors, defining target audience, choosing the right medium, and measuring results. The presentation highlights the benefits of digital marketing for online businesses and provides a comparison between online and traditional organizations.

Digital Business
Amazon UK

Table of contents
 Introduction
 Designing a digital marketing campaign for Amazon
 Conclusion, recommendation and reflection

INTRODUCTION
 Amazon is multinational company which was founded by Jeff Bezoz in the
year 1994.
 It is one of the largest e-commerce based company. The company is also
known for surpassing the big giants of the industry and has well-established
itself by technological innovation.

Cont.
 The unique selling point of amazon is that it is the largest
platform that sells online book and also offers wide range of
products to their customers.
 The latest unique selling point that amazon has created is drone
shipping and robot delivery men.
 The company works on the following principles such as customer
obsession, earning trust, insist on the higher standard, learning
and becoming curious, diving deep, thinking bog and many
others.

Cont.
 The business model of amazon is subscription
based in which the customers pay an annual
fees to get an advantage over shopping and
other aspects like digital music and movies.
 The company for marketing its products and
services uses high runner strategy in which
data is used to identify which product is in
high demand and then the company bids
heavily on those advertisements to pull
customers

Designing a digital marketing campaign for Amazon
 The digital marketing campaign should be specific,
measurable and also it should be realistic. The
campaign should be purposeful and also it should
be in a sync with the business objective of Amazon.
For make a successful and effective digital
marketing campaign the following steps are
followed:
 The first things is to choose a goal for the
campaign as it is most important step and gives
direction to the campaign.

Cont.
 The second step for designing the digital marketing campaign is to choose the type
of KPIs to measure.
 The third step is to set a campaign budget as budget is very important for a
campaign to run and also digital marketing campaign is very cost effective than the
traditional marketing. Different campaign objective serves requires different
budget.
 The next step in designing the digital marketing campaign is to review any digital
marketing campaign which was made previously.

Cont.
 The fifth step is to analyze the competitors
digital marketing campaign as it helps the
company to know their unique points and also
about the trending things in the market which
are working best.
 Defining the target audience is the next thing
the company can do in designing the digital
marketing campaign.

Cont.
 The next step is to deciding a campaign message
and there should be logic and purpose behind the
message.
 The eighth step is choosing the right medium for
the campaign in the sense that Amazon should
analyze various mediums or platforms for campaign.
 The next step is to choose the best network in the
sense that the company should try to meet the
audience where they are.

Cont.
 The second last step is converting the traffic means that the
audience should not bounce back but is interested in buying after
seeing the campaign.
 The last thing the company has to do is to measure the results
after the campaign.

CONCLUSION, RECOMMENDATION AND
REFLECTION
 It can be concluded that there are several ways in which the
growth of online business through digital marketing
campaign can be boosted as it provides wider reach to the
business and does not limit the marketing of the business
through geographical boundaries
 Also, creates brand name of the company as is also cost
effective for the business.

Cont.
Online Organization Traditional Organization
Online organization such as amazon its
operations are being carried out face to
face or through physical stores. Inspecting
the product before purchasing is possible
in this case.
Traditional organization such as Tesco, its
operations are being carried out through
internet and digital platforms. Inspecting
the products before purchasing is difficult
in this case.
In case of online organization the insights
can be known easily and effectively.
In case of traditional organization the
insights are little difficult to identify.
Key difference between Online and Traditional organization.

REFERENCES
Books and journals
 Ahuja, Y. and Loura, I., 2018. 5Ps: A Conceptual Framework for Digital Marketing
Campaign. ASBM Journal of Management. 11(2).
 Aversa, P., Haefliger, S. and Reza, D.G., 2017. Building a winning business model
portfolio. MIT Sloan Management Review.58.(4).pp.49-54.
 Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma
(2018). A Critical Review of Digital Marketing. International Journal of Management, IT
& Engineering. 8(10).pp.321-339.
 Lai, G., Liu, H. and Xiao, W., 2018. 'Fulfilled by Amazon': A Strategic Perspective of
Competition at the E-commerce Platform. Available at SSRN 3270958.
 Mandal, P. and Joshi, N., 2017. Understanding Digital Marketing Strategy. International
Journal of Scientific Research and Management. 5(6).
 Minculete, G. and Olar, P., 2018, June. Approaches to the modern concept of digital
marketing. In International conference Knowledge-based organization (Vol. 24, No. 2,
pp. 63-69). Sciendo.