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Overview of Digital Business and its Advantages and Disadvantages for Burberry

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Added on 2022/12/16

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This document provides an overview of digital business and its advantages and disadvantages for Burberry, a retail fashion store in the UK. It discusses the global reach, lower cost, personalization, and measurable results as advantages, and skills and training, time-consuming process, and high competition as disadvantages. Additionally, it evaluates the impact of new collaborative relationships and strategic alliances through digital technology for Burberry.

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Overview of Digital Business and its Advantages and Disadvantages for Burberry

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