Analysis of ASOS- Key online value propositions and Electronic customer relationship management approaches

Running Head: Digital Business Management
Digital Business Management
Student Name
University Name
1

Digital Business Management
Contents
Introduction:...........................................................................................................................3
ASOS- Company Profile:.......................................................................................................4
The key online value propositions- ASOS:............................................................................5
Comparison of online value proposition of ASOS with its competitor BOOHOO:...........6
The electronic customer relationship management (eCRM) approaches- ASOS:.................7
Conclusion:.............................................................................................................................9
References:...............................................................................................................................10
2

Digital Business Management
Analysis of ASOS- Key online value propositions and Electronic customer
relationship management approaches
Introduction:
This document provides an analysis of key online value propositions (OVP) and Electronic
customer relationship management (eCRM) approaches of a major U.K. based online fashion
retailer, ASOS. The paper starts with an overview of the company and its operations. Then it
briefly discusses the basics of OVP and how ASOS offers its customers online value
propositions. These value propositions are then compared with another online retailer,
BOOHOO.
After that, this paper further evaluates eCRM approaches of ASOS, which includes the
discussion about the use of modern technology and the internet to interact with the customers.
These approaches are further compared with BOOHOO. In the end, there is a conclusion
regarding the effectiveness of these strategies.
3