ASOS: An Analysis of Digital Business Strategies and Cyber Security Measures

Digital business management
and emerging technology

Table of Contents
 Introduction
 E-business model that the website pursues
 Identification of competitive strategy and digital business strategy
 Identification of the digital marketing strategies
 Customer traffic data using similar web market intelligence
 Company’s e-CRM and social network channels
 Cyber security measures the company website
 Conclusion
 References

Introduction
 Digital business is the implementation of digital technologies at
business models for the transaction of products and services for
improving the experience of customers
 ASOS (AsSeenOnScreen) is the chosen organisation for this
presentation. It is an online fashion and cosmetic retailer founded
in 2000 in London, UK.
 This presentation will cover E-business model pursuing by the
website of ASOS considering approaches for strengths and
weaknesses of the website

E-business model that the website pursues
 Micro target online audience: At online e-business,
a company wants to reach its target customers who
are interested for purchasing.
 Personalise: It is the use of technology for the
customers so that they could use unique shopping
experiences.