Digital Business & New Technologies: Importance for Amazon's E-commerce Growth

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Social media, content marketing, web design and online retail are some examples of it. The
presentation will examine how digital business and new technology is crucial for an organization
like Amazon which focuses on e-commerce, cloud computing, digital streaming and AI.
In this presentation, importance of technology in e-commerce business will be explained.
Further, it will tell about how e-commerce plays an important role for Amazon in increasing its
geographical market. It will further explain the advantages of using technology in the e-
commerce business which will help to attract the consumer.
The presentation will elaborate how Amazon has expands its business by launching various
online platforms, apps and software version with the help of technology. It will show how e-
commerce business Amazon connects with its buyers, seller, warehouse workers, employees
with the help of technology. The presentation will tell that how e-commerce helps in cost
effective and increases growth of Amazon. It will further differentiate between e-commerce and
traditional commerce.
This presentation will critically analyse the theories used by business and management of
Amazon. Lastly, the presentation will discuss the six kinds of e-commerce models such as
Business-to-Consumer, Consumer-to-Business, Business-to-Business, Consumer-to-Consumer,
Business-to-Administration, Consumer-to-Administration in market segmentation in specific
reference to Amazon.

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With the help of this presentation it has been concluded that digital business and new
technology are paramount for e-commerce growth and success. It had answered that in recent
years how Amazon had managed to grow its business through various platforms like amazon
app store, amazon prime, amazon pay, amazon music, amazon grocery.
It had described how Amazon acquired new methods by launching artificial intelligence and
machine learning. The presentation had elaborated various advantages of the e-commerce and
one of the greatest benefit is 24/7 accessibility to the potential customers The presentation had
further described the Amazon 48 hours delivery and digital payment through amazon pay
gateway benefits to the customers which helped Amazon to grow consistently in an effective
and efficient way.
From the presentation, it can be explained how the decision-making, quantitative, system and
contingency theories are important for the e-commerce company like Amazon in the
management of the business. With the help of this presentation, the types of e-commerce
models has been elaborated and how these models are used by the Amazon company in the
functioning and administration of the business. There are still few challenges which needs to
resolved by providing various suggestions and recommendations