Key Trends and Benefits of Digital Technology in Online Business of Amazon

DIGITAL
BUSINESS

Table of Contents
INTRODUCTION.................................................................................................................................3
TASK....................................................................................................................................................3
HIGHLIGHT THE KEY TRENDS AND BENEFITIS OF DIGITAL TECHNOLOGY IN ASPECT
OF ONLINE BUSINESS OF AMAZON..........................................................................................3
HIGHLIGHT THE CRUCIAL ISSUES FACED BY THE BUSINESS MODEL OF AMAZON IN
ASPECT OF CYBER SECURITY AND ETHICS............................................................................4
DISCUSS THE IMPACT OF THE RELATIONSHIPS IN TERMS OF COLLABORATION AND
STRATEGIC ALLIANCE THROUGH TECHNOLOGY ON AMAZON........................................5
EXPLAIN THE VARIOUS E COMMERCE PRINCIPLES THAT CAN BE CHOSEN BY
AMAZON.........................................................................................................................................6
CONCLUSION.....................................................................................................................................8
REFERENCES......................................................................................................................................9

INTRODUCTION
Digital Business is referred to the process of using technologies in order to add value
to the internal capabilities, experiences of the customer. Digital businesses use technology to
create new fee in enterprise fashions, patron stories and the internal abilities that help its core
operations. The time period consists of each virtual-simplest brands and traditional gamers
that are reworking their groups with virtual technology. They recognition on growing value at
new frontiers for his or her core commercial enterprise, or they use digital technology to force
increase, revenue and overall performance in approaches that have been not possible with
traditional models. It can be helpful for businesses to study not unusual factors of virtual
enterprise and compare them against their own enterprise models (Boojihawon and
Ngoasong, 2018).
Amazon is an Information Technology organization which deals in web based
business, distributed computing, man-made brainpower and advanced streaming. Amazon is
a U.S. Based worldwide enterprise which has its central command at Washington. Amazon
was established by Jeff Bezos in the year 1994. In the present scenario, it is the biggest online
market across the globe. This study is based upon the Digital Business operational activities
of Amazon (Clohessy, Acton and Morgan, 2018).
TASK
HIGHLIGHT THE KEY TRENDS AND BENEFITIS OF DIGITAL TECHNOLOGY IN
ASPECT OF ONLINE BUSINESS OF AMAZON.
The various trends that affect the digital innovation and prove as a benefit are
explained below-
 Faster buying procedure- The online mode of business helps the customers by saving
more of time as the online shopping mode requires less time in comparison to the
offline stores that requires lot of time to search what they need. The customers are
facilitated to surf through various tools in order to look for the products they wish to
buy. When on-line, customers can find items which might be available in offline
stores a long way at a distance from them or may be not to be found in their
surroundings. This is wherein ecommerce involves the aid for lots of consumers. They
go browsing, search for an object, get a fast reaction and should buy it simply as quick
(Dellermann, Fliaster and Kolloch, 2017).
 Quick response- The e commerce portals are expected to respond to the customers
quickly that further saves their time. The e commerce portals facilitate quick and
efficient interaction between the seller and the buyer. The interactions can be related
to the product delivery, product feedback, refund issues, complaints etc. which are
dealt by the e commerce website with utmost responsibility. In various instances
where the product is shown out of stock, in such cases the websites have an option of