Digital Business & New Technologies - Presentation on Cloud Computing and AI

This presentation discusses the role of digital business in enhancing customer experience and increasing business effectiveness and efficiency through the use of cloud computing and AI. It provides insights on PESTLE and STP analysis for segmentation, targeting, and positioning of business organizations. The presentation also covers the potential benefits of digital business models and processes in the financial and insurance industry. References from various sources are provided for further reading.

Digital Business & New
Technologies

Table of Content
 Introduction
 Summary of finding
 Conclusion shorting
 Strategic recommendations
 Conclusion
 References

Introduction
 Digital business is applying digital technology and information for being creative
and inventing different business plans and models for satisfying the target audience
of customers in the market.
 It is done with the help of creation of values for the products along with innovation
by building stronger relations with the customers for experience and insights.
Managing of business value of cloud computing is discussed within this
presentation as it gives solutions for converting raw and unstructured data into
actionable insights.

Summary of findings
 With the use of different machines and equipment as the
process of human intelligence is artificial intelligence that is
used by a business organisation
 It helps in reducing business operations costs and also in
earning greater profits for it with improving the customer
experience.

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 It also helps in the development and evolution because of the changes that are
there occurring in the organisation by creating an impact.
 People of an organisation lack the knowledge of AI as it allows them in
rethinking about various analysis like combine analysis, with the analysis of the
varied and different effects and impacts of it in business thus resulting in better
decision making for it.

Conclusion shorting
 Productivity is improved along with business operational
effectiveness and efficiency with the help of Artificial
intelligence concept, big data information when adopted in
business.
 Traditional business organisations should use them as it
provides them benefits by creating important changes in the
operations and functions.

Strategic recommendations
PESTLE analysis
 Political Factor: political factors are those different rules and
regulations that are made by government that involves protection
of the data privacy of the target audience that is customers that
result in a great impact and influence on the success and running
of operations in business.

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 Economic Factor: cloud computing is used in business organisation for reducing risk in
the storing data of its customers with the help of maintaining inflation rate chances and
other impacts and other aspects of economy.
 Social Factors: Social factors are factors that are present and create opportunities for
business organisation from the society.

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 Technological Factor: There are complete and very fast rate of technology that are
upgrading and creating opportunities for business organisation along with assessment of
various digital technologies.
 Legal Factor: presence of different varied laws and regulations that are there and are
adopted by business for data privacy of customers, data breaching and other legal factors.

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 Environmental Factor: Business in the society impact
and influence the environment by using technology
and this impact can be negative or positive of business
by creating different influences in its operations and
functioning in environment.

STP analysis
STP analysis is a business tool used for segmentation, targeting and
positioning of business organisation. Different aspects of STP
analysis are as follows:
 Segmentation
 Targeting
 Positioning

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 Segmentation: Segmentation helps a business organisation in
dividing different sections or segments of a market on some
same or common aspects.
 It allows business organisation in identifying all the demands
and needs and wants of customers in a target audience by
competitive advantages.

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 Targeting: Targeting is used by business that helps in various functions and
operations by adopting and finding best suited techniques and approaches in the
organisation.
 Positioning: Positioning involves making a different valued and unique image or
brand value of a business in the minds of people that is the target audience.

Conclusion
It can be concluded from above mentioned presentation that digital business plays
an important role in enhancing customers experience. The business effectiveness
and efficiency can be increased by the use of these digital technologies in business
and also in their productivity. Adoption of new and advanced technologies is
important for satisfaction of customers.

References
 Luz Martín‐Peña, M., Díaz‐Garrido, E. and Sánchez‐López, J.M., 2018. The
digitalization and servitization of manufacturing: A review on digital business
models. Strategic Change, 27(2), pp.91-99.
 Urbach, N. and Röglinger, M., 2019. Introduction to digitalization cases: how
organizations rethink their business for the digital age. In Digitalization
cases (pp. 1-12). Springer, Cham.
 Härting, R.C., Reichstein, C. and Sochacki, R., 2019. Potential benefits of digital
business models and its processes in the financial and insurance industry.
In Intelligent Decision Technologies 2019 (pp. 205-216). Springer, Singapore.

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 Martínez-Caro, E., Cegarra-Navarro, J.G. and Alfonso-Ruiz, F.J., 2020. Digital
technologies and firm performance: The role of digital organisational
culture. Technological Forecasting and Social Change, 154, p.119962.
 Tekic, Z. and Koroteev, D., 2019. From disruptively digital to proudly analog: A
holistic typology of digital transformation strategies. Business Horizons, 62(6),
pp.683-693.
 Chaffey, D., Edmundson-Bird, D. and Hemphill, T., 2019. Digital business and
e-commerce management. Pearson UK.