Digital Business: Key Trends, Models, Collaborative Relationships, and Crypto Currency Impact

Digital Business

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Overview of key trends and benefits of digital technology as well as their implications on
managing businesses effectively .................................................................................................1
Critical evaluation of digital business model in relation to cyber security and ethical behaviour
of businesses................................................................................................................................3
Assessment of the influence of new collaborative relationships and strategic alliances through
digital technology ........................................................................................................................4
Critical discussion of of the impact of crypto currency on business and impact of El
Salvador’s legal tender of adoption ............................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Digital business is an exercise to apply virtual changes in organisation in order to
increase profitability (Andriole, 2017). It principally comprises of transformation of
organisation's processes and re innovating them in order to provide better insights and
experiences to their varied stakeholder. It is beneficial for organisations in order to grow and
develop their business activities in a strategic manner. It also assists establishments in expanding
their brand name and reach new customer base. For better understanding of digital
transformation practices adopted by corporations, Amazon is taken into consideration. Amazon
is an American based multinational technological company established in 1994. company deals
in provides an online marketplace and mainly concentrates on cloud computing and artificial
intelligence in their business operations.
This project highlights overview of key trends and their advantages as well as
implications in managing business operations efficiently. This project also comprises of digital
business models and their related key issues in organisation. It also assess collaborative
relationships and strategic alliances through digital technology. This project also depicts impact
of crypto currency in business operations. It also evaluates El Salvador’s legal tender of adoption
in detail.
MAIN BODY
Overview of key trends and benefits of digital technology as well as their implications on
managing businesses effectively
Digital technology aids an organisation in enhancing their level of creativity and
distribution of data as well as knowledge in an effective way (Chaffey, Edmundson-Bird and
Hemphill, 2019). It essentially comprises of computing and communication which help
businesses to enhance their profitability as well as productivity levels. Various key trends of
digital technology in relation to Amazon are discussed below:
 Artificial intelligence and machine learning- It essentially used in speech recognition,
navigation application, personal assistants in smart phones (Dery, Sebastian and van der
Meulen, 2017). It is principality used by managers of Amazon in detecting insights about
consumer perceptions and market trends which help them to enhance their support
service. Through efficient understanding of artificial intelligence, mangers of Amazon
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