Impact of Collaborations and Strategic Alliances on Amazon

DIGITAL
BUSINESS

Table of Contents
INTRODUCTION.................................................................................................................................3
TASK....................................................................................................................................................3
1. Explain the overview in aspect of the key trends and benefits of digital technology and the
implications for managing the virtual businesses in the global environment in aspect of Amazon....3
2. Evaluate upon the business models in context of the business issues in terms of cyber security
and ethics at Amazon.........................................................................................................................4
3. Elaborate the impact of collaborations and the strategic alliances through the digital business
upon Amazon....................................................................................................................................5
4. Explain the principles of e commerce that need to be adopted by Amazon...................................7
CONCLUSION.....................................................................................................................................8
REFERENCES......................................................................................................................................9

INTRODUCTION
Digital business is referred to the use of technology in order to benefit the various
operations of the organization whether internal or external. Digital business is an outcome of
the evolution of information technology. Information technology has led to various dynamics
in the operational activities of businesses and evolved them in the last few years. The
evolution has become quite accessible to the various individuals as well as the businesses.
The digital business has brought variations in the operational activities of the businesses
which used to happen on a daily basis. The transformation of digital business has proved
beneficial for the assets as well as the technological up gradation (Ballardini Ituarte and Pei,
2018).
Amazon is a multinational organization that focuses upon providing services related
to e commerce, digital streaming, artificial intelligence and cloud computing. The
organization is referred as among the most influential forces in the world in terms of cultural
and economic aspect. The organization was established in the year 1994 by Jeff Bezos. The
study revolves around the digital business of amazon (Bican and Brem, 2020).
TASK
1. Explain the overview in aspect of the key trends and benefits of digital technology and the
implications for managing the virtual businesses in the global environment in aspect of
Amazon.
The Digital business tends to have a huge positive impact upon the business models of
the organization in terms of virtual business. The various trends and benefits in aspect of
Amazon are discussed below-
 Client knowledge- Customer insight is referred to the abilities of utilizing different
internet advertising devices to target different clients. The term is additionally
utilized for the offices like site investigation instruments that give an understanding
identified with the necessities of the clients that can be addressed by the venders to
acquire an upper hand. An input from the client's side can be useful to improve the
experience by taking different measures to manage the clients. These web based
advertising devices are a resource for the different internet business stages and can be
embraced to catch the market (Boojihawon and Ngoasong, 2018).
 Simple to get to business sectors- The online market gateways have worked with in
giving a superior and simple method of arriving at the clients. The online mode
assists the business visionary with arriving at the market through different online
stages and offer their items to any piece of the globe whenever. This elevates the
different merchants to have a scope towards the market.
 Reduction in overheads- The online method of business diminishes the requirement
for the different costs that have been expected to investigate the market through
disconnected mode. The online method of business dispenses with the requirements